Key Statistics
Market size in 2023
Market size in 2027
2023 to 2027 reduction losses
Forecast period
'Operator Losses from Business Messaging Fraud to Reduce by 66% over 4 Years'
Overview
Our latest SMS Firewalls research provides a comprehensive analysis on the SMS firewalls market, including its market trajectory and future deployment as part of a larger managed security strategy for operators. This report provides tailored recommendations for market stakeholders in the competitive landscape, including mobile operators, firewall service providers and messaging aggregators.
It also incorporates analysis from comprehensive forecasts to identify the best regional opportunities for SMS firewall deployment. These 5-year forecasts include the total SMS traffic, proportion of SMS traffic handled by firewalls and the total vendor revenue generated by this SMS firewall traffic and the regional analysis leverages in-house forecast data for a range of key factors including:
- Addressable User Base
- Disruption Analysis
- End-user Assessment
- Future Business Prospects
- Impact Analysis
- Innovation Analysis
- Multimodal Assessment
Juniper Research’s Competitor Leaderboard, featuring an in‑depth evaluation of 16 major firewall providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players.
In addition, Juniper Research also assesses the technologies impacting SMS business messaging traffic and the provision of SMS firewalls services including:
- Biometric Authentication
- Flash Calling
- Growth of OTT Business Messaging
- GSMA Open Gateway API
- WhatsApp Business Messaging Use Cases
This research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Data & Forecasting (PDF)
- 5-year Market Sizing & Forecast Spreadsheet (Excel)
- 12 Months' Access to harvest
All report content is delivered in the English language.
- Regional Analysis: Comprehensive coverage featuring regional market analysis on the future of the market in a select 60 countries split by 8 key regions; analysing each region’s potential market growth using the following criteria, paired with supplementary 5-year forecast data.
- Addressable User Base
- Disruption Analysis
- End-user Assessment
- Future Business Prospects
- Impact Analysis
- Innovations Analysis
- Multimodal Assessment
- Threat Evaluation: This landscape overview assesses current and future technologies which will have a significant impact on the SMS market. These technologies include:
- Biometric Authentication
- Flash Calling
- Growth of OTT Business Messaging
- GSMA Open Gateway API
- WhatsApp Business Messaging Use Cases
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 firewall service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on a number of criteria including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's SMS Firewalls Competitor Leaderboard are:
- AMD Telecom
- BICS
- Cellusys
- Cloudmark (Proofpoint)
- Comviva
- iBASIS
- Infobip
- Mavenir
- Mitto
- Mobileum
- Monty Mobile
- Openmind Networks
- Route Mobile
- Sinch
- Subex
- Tanla
- Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth of A2P SMS traffic, the total A2P SMS traffic handled by SMS firewalls, total A2P SMS grey route traffic and total SMS firewall vendor revenue. Metrics are split by our 8 key forecast regions and the 60 countries listed below:
- North America:
- Canada, US
- Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
- West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
- Far East & China:
- China, Hong Kong, Japan, South Korea
- Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan
- Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
- Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
- North America:
Research Deliverables
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Interactive Forecast Excel
Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
harvest Online Data Platform
Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Competitor Leaderboard Report
Provides a visual representation of the competitive positioning of the leaders within the market.
Our market-leading SMS Firewalls forecast suite provides an in-depth view of the SMS firewalls ecosystem, through the assessment of 2 key use cases and 3 key firewall types. These include total A2P and P2A SMS traffic handled by SS7, SIGTRAN and Diameter firewalls. Juniper Research’s forecast suite assesses and projects the development of SMS firewall vendor revenue within 60 countries spanning 8 key regions.
The forecasts include:
- SMS Firewalls Market Summary, including:
- Total Number of Mobile Subscribers
- Total SMS Traffic
- Total SMS Traffic Monitored by SMS Firewalls
- Further Split by SS7, SIGTRAN and Diameter Firewalls
- Total SMS Firewall Vendor Revenue
- A2P SMS Traffic
- Total A2P SMS Traffic
- Total Number of A2P SMS Grey Route Traffic
- Total A2P SMS Traffic Handled by SMS Firewalls
- Further Split by SS7, SIGTRAN and Diameter Firewalls
- Total A2P SMS Firewall Vendor Revenue
- P2A SMS Traffic
- Total P2A SMS Traffic
- Total Number of P2A SMS Grey Route Traffic
- Total P2A SMS Traffic Handled by SMS Firewalls
- Further Split by SS7, SIGTRAN and Diameter Firewalls
- Total P2A SMS Firewall Vendor Revenue
There are also regional splits for our 8 key forecast regions, as well as 60 country-level data splits for:
- North America:
- Canada, US
- Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
- West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
- Far East & China:
- China, Hong Kong, Japan, South Korea
- Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan
- Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
- Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
Juniper Research’s SMS Firewalls research suite provides a deep dive assessment into the current impacts of fraud on the SMS business messaging market. It highlights how SMS firewalls will be leveraged as part of a wider security solution to mitigate this messaging fraud.
Furthermore, the report includes a comprehensive regional analysis highlighting the impact of fraud and fraud mitigation protocols; emphasising the key future opportunities for growth in this evolving market. This regional analysis is complemented by the use of in-house forecast data spanning 60 countries across 8 key regions, assessed through a range of criteria including rate of users, traffic and revenue. This research also includes strategic recommendations for operators and firewall vendors in the market to maximise service revenue.
The research also includes:
- Key takeaways & strategic recommendations, aligned to operators and firewall service providers.
- Threat analysis providing a critical assessment of the imminent and future threats to A2P SMS use cases including:
- Biometric Authentication
- Flash Calling
- Growth of OTT Business Messaging
- GSMA Open Gateway API
- WhatsApp Business Messaging Use Cases
- Regional analysis highlighting the current impact of SMS fraud and how the deployment of firewalls will disrupt its frequency. It also analyses the potential factors encouraging or limiting the adoption of this technology across 60 countries spanning 8 key regions. Download a summary of the forecasts above or request a detailed list of every table and chart via info@juniperresearch.com.
Juniper Research’s Competitor Leaderboard for the SMS Firewalls market assesses 16 leading firewalls service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger.
Our Competitor Leaderboard scores these companies on their size of operations in the SMS firewall space, their extent and breadth of market partnerships, the sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects:
- AMD Telecom
- BICS
- Cellusys
- Cloudmark (Proofpoint)
- Comviva
- iBASIS
- Infobip
- Mavenir
- Mitto
- Mobileum
- Monty Mobile
- Openmind Networks
- Route Mobile
- Sinch
- Subex
- Tanla
Our Competitor Leaderboard enables stakeholders to view their position in the market, which companies have the highest market prospects, and what strategies successful players are implementing to be positioned as an established leader. The Competitor Leaderboard is backed by a robust and comprehensive scoring methodology; enabling readers to gain greater independent insight into leading market players.
Why Choose Juniper Research?
Enterprise Licencing
Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.
Outstanding Value
Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.
Expert Insight
With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.
Dedicated Support
Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.
Buy 2 Get 50% Off
Buy any two messaging fraud reports and receive 50% off the lowest-priced report
Pricing
We accept payment online by card, or by invoice, bank transfer or purchase order.
All of our prices are in £GBP, and this will be reflected in your basket on checkout. Other currencies are provided as an indicative price only based on current exchange rates.
If you wish to be invoiced in another currency, then please proceed with the order in £GBP, select 'Pay by Invoice' and then email our team to request an updated invoice in your preferred currency: info@juniperresearch.com.
Market outlook & trends analysis