Report Overview

Juniper Research’s latest SMS Firewalls research provides a comprehensive analysis on the SMS firewalls market, including its market trajectory and future deployment as part of a larger managed security strategy for operators. This report provides tailored recommendations for market stakeholders in the competitive landscape, including mobile operators, firewall service providers and messaging aggregators.

It also incorporates analysis from comprehensive forecasts to identify the best regional opportunities for SMS firewall deployment. These 5-year forecasts include the total SMS traffic, proportion of SMS traffic handled by firewalls and the total vendor revenue generated by this SMS firewall traffic and the regional analysis leverages in-house forecast data for a range of key factors including:
  • Addressable User Base
  • Disruption Analysis
  • End-user Assessment
  • Future Business Prospects
  • Impact Analysis
  • Innovation Analysis
  • Multimodal Assessment
Juniper Research’s Competitor Leaderboard, featuring an in‑depth evaluation of 16 major firewall providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players.

In addition, Juniper Research also assesses the technologies impacting SMS business messaging traffic and the provision of SMS firewalls services including:
  • Biometric Authentication
  • Flash Calling
  • Growth of OTT Business Messaging
  • GSMA Open Gateway API
  • WhatsApp Business Messaging Use Cases
This research suite includes:
  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasting (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
12 Months' Access to harvest
Key Market Statistics- Operator Losses
Market size in 2023: $2.0bn
Market size in 2027: $676.8mn
2023 to 2027 Reduction in Losses: 66%

  Buy Full Research Suite - Immediate access to all the above only £3750.


Key Features

  • Regional Analysis: Comprehensive coverage featuring regional market analysis on the future of the market in a select 60 countries split by 8 key regions; analysing each region’s potential market growth using the following criteria, paired with supplementary 5-year forecast data.
    • Addressable User Base
    • Disruption Analysis
    • End-user Assessment
    • Future Business Prospects
    • Impact Analysis
    • Innovations Analysis
    • Multimodal Assessment
  • Threat Evaluation: This landscape overview assesses current and future technologies which will have a significant impact on the SMS market. These technologies include:
    • Biometric Authentication
    • Flash Calling
    • Growth of OTT Business Messaging
    • GSMA Open Gateway API
    • WhatsApp Business Messaging Use Cases
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 firewall service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on a number of criteria including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's SMS Firewalls Competitor Leaderboard are:
    • AMD Telecom
    • BICS
    • Cellusys
    • Cloudmark (Proofpoint)
    • Comviva
    • iBASIS
    • Infobip
    • Mavenir
    • Mitto
    • Mobileum
    • Monty Mobile
    • Openmind Networks
    • Route Mobile
    • Sinch
    • Subex
    • Tanla
  • Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth of A2P SMS traffic, the total A2P SMS traffic handled by SMS firewalls, total A2P SMS grey route traffic and total SMS firewall vendor revenue. Metrics are split by our 8 key forecast regions and the 60 countries listed below:
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
    • Far East & China:
      • China, Hong Kong, Japan, South Korea
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
    • Africa & Middle East:
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Key Questions Answered

  1. What are the factors influencing the SMS firewalls market?
  2. Where are the areas of opportunity for SMS firewall investment?
  3. How much will the SMS firewall market be worth by 2027?
  4. Who are the leading SMS firewall vendors pricing the largest market share in 2023?
  5. How will the evolution of SMS fraud impact the development of firewall services over the next 5 years?

Companies Referenced

Companies Referenced
Interviewed: Cellusys, Infobip, Mobileum, Monty Mobile, Openmind Networks, Route Mobile, Sinch.
Included in Juniper Research Competitor Leaderboard:
AMD Telecom, BICS, Cellusys, Cloudmark, Comviva, iBASIS, Infobip, Mavenir, Mitto, Mobileum, Monty Mobile, Openmind Networks, Route Mobile, Sinch, Subex, Tanla.
Mentioned: A1 Telekom, Accenture, Accura Scan, ACL Mobile, Adax, Adobe, AFS (Arab Financial Services), Airtel, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Allied Bank, Altice DR, Amazon, América Móvil, Anam, Arbor, Arelion, Ares Management,, Asia Insurance 1950, Audax Private Equity, Auth0, Axiata, Bahrain Financing Company B.S.C, Bank of Maharashtra, Batelco, Bharti Airtel, BICS, BlaBlaCar, BlackRock, Bolt,, BSNL, BT, Bukalapak, CarDekho, Celcom, Chatlayer, China Mobile, Citrus, Coca-Cola UAE, Comcast, Comfone, Cox, Cyberforce, Dahmakan, Daraz, Deutsche Telekom, Dhiraagu, Dialogic, Digitel, DinarPAY, Dish, dsTest, du,, Econet Global, EE, ElevenPaths, Emirates, Ericsson, Etisalat, Expresso, Fastweb, Gamigo, Gamooga, Geva Group, Glo, GMS Group, Google, Grameenphone, GSMA, GTBank, H.I.G Technology Partners, Healthcare at Home, HF Group, HORISEN, HP, HubSpot, Hutch, Hutchison Telecom, IBM, ICICI Bank, Idea Cellular, Impact Mobile, Indosat, Infobip, Inteliquent, IOCL, Jawwal, Jazz, JT Telecom, Kakao, Karix Mobile, KPN, Leanpay, Lebara Mobile, LINE, LinkedIn, Mada, Marham, Masivian S.A.S, medGo, MEO, MessageMedia, MessengerPeople, Meta, Microsoft, Mitel Mobility, Mob, Mobifone, MobiFone Vietnam, Mobius, Monaco Telecom, MTN, Mukuru, NEC, Netokracija, Nickel, NLB Banka, NOS, O2, Ooredoo, OpenMarket, OpenSooq, Oracle, Orange, P&G, Papa John’s Pizza, Pathwire, Plus, POST Luxembourg, Proofpoint, Proximus, QRoam, Radware, Raiffeisen Bank, Rakuten Viber, Ranzure, Rapido, Rappi, Red Hat, Ribbon, RoamsysNext, Robi, Safaricom, Salesforce, SAMA, SAP Digital Interconnect, Sberbank, Senati, SFR, ShoeBeDo, Sigos, Sippio, SK Telecom, Smart, Smartfren Telekom Tbk, Snowflake, SoftBank, Somtel, Sparkle, Strands, SWAN, Swedish Export Credit Corporation, Swisscom, Syniverse, Tata Communications, TDC, Tele2, Teledgers Technologies, Telefónica, Telegram, Telekom Deutschland, Telekom Slovenije, Telenor Group, Temasek Holdings, Thales, Thoma Bravo, TIS, T-Mobile, TNS, Tofane Global, TTN, Twilio, tyntec, UBA, Uber, Umlaut, Unilever, Veon, Viber, Vietnamobile, Viettel, VMware, Vodafone, VoerEir, Volpy, VTB Bank, Walleye, WAVY Global, WeDo Technologies, WeFarm, Welthungerhilfe, WhatsApp, WorkIndia, Wurth, X‑Connect, XL Telecom, Xura, Yandex, Yousign, Zain, Zapier, Zong 4G.

Data & Interactive Forecast

Our comprehensive data and interactive forecasts provide a market-leading analysis on the future of the SMS firewalls ecosystem. It assesses the impact of SMS firewalls across a number of use cases, such as the following:
  • SMS Firewalls Market Summary, including:
    • Total Number of Mobile Subscribers
    • Total SMS Traffic
    • Total SMS Traffic Monitored by Firewalls
    • Total SMS Firewall Vendor Revenue
  • Data Splits for Total Traffic, Revenue and Potential Revenue Loss are also provided for the following markets:
    • A2P SMS Traffic
      • Further split by Grey Route, SS7, SIGTRAN, and Diameter Traffic
    • P2A SMS Traffic
      • Further split by Grey Route, SS7, SIGTRAN, and Diameter Traffic

Geographical splits: 60 countries
Number of tables: 51 tables
Number of datapoints: Over 23,256 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Juniper Research, foremost experts in mobile messaging markets, has found that the operator revenue loss to SMS grey route traffic will decline by 66% over the next four years, owing to the increasing adoption and efficiency of SMS firewalls. SMS firewalls will save operators over $4.4 billion in lost business messaging revenue between 2023 and 2027, by identifying fraudulent traffic and blocking in real-time.
  • These savings will be driven by the ability of SMS firewalls to detect sources of fraudulent traffic earlier and more efficiently through the increasing use of machine learning. By 2027, less than 1% of business messaging traffic will be attributable to grey routes, compared to 4.3% in 2023.
  • However, as the role of business messaging evolves, operators are urged to develop messaging firewalls to be deployed as part of a larger security value chain that protects operators over more channels than SMS alone. Additionally, RCS messaging will be a crucial technology over the next 4 years, and firewall vendors must tailor fraud detection and mitigation services to this technology.
  • In turn, the Security-as-a-Service model will be a key strategy for future firewall development. This business model includes providing managed security tools over multiple operator-led technologies. Vendors will soon compete on the comprehensiveness of their multi-format firewalls, including the efficiency of AI-based fraud detection solutions over multiple messaging technologies.
  • Operators must have the most effective tools to identify and mitigate future methods of messaging fraud regardless of messaging channel. However, they must outsource fraud detection services to experienced third-party solutions providers that benefit from the wealth of data that they derive from the traffic over multiple operator core networks.

Full Research Suite


Full Research Suite

  • Competitor leaderboard report (pdf)
  • Market trends & strategies report (pdf)
  • Market data, forecasts and analysis report (pdf)
  • Market data, forecasts and interactivity (xls)
  • harvest market data platform (12 months’ online access)  - find out more

Click here for more information and purchase options

Annual Service




Research Details

Juniper Research
Elisha Sudlow-Poole
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam