Mobile Voice Strategies: Market Forecasts, Future Monetisation & Opportunities 2022-2026

• Business Model Analysis: Key monetisation opportunities for service providers for technologies including:
  • CCaaS (Contact Centre-as-a-Service)
  • Flash Calling
  • Interactive Voice Response
  • Programmable Voice
  • Voice Firewalls
  • Voice Recognition Services
• Regional & Technology Impact Analysis: A technology impact assessment for mobile voice technologies, across 60 countries. Further detailed assessment is provided for the following countries:
  • Argentina
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Japan
  • Mexico
  • Philippines
  • Russia
  • South Korea
  • UK
  • US
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 mobile providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research's view on each company's innovation and future business prospects. The companies included are:
  • Bandwidth
  • CM.com
  • Ericsson Networks
  • Huawei
  • iBasis
  • Infobip
  • Mavenir Systems
  • Nokia
  • Ribbon Communications
  • Route Mobile Limited
  • Sinch
  • Syniverse
  • TOMIA
  • Twilio
  • Vonage
• Benchmark Industry Forecasts: 5-year forecasts are provided for total mobile voice users, minutes, data and revenue. These forecasts were split into six technologies including operator voice markets, VoLTE, Vo5G, OTT voice, mobile video calling, and voice assistant calling for 8 key global regions and 60 select countries including:
  • Algeria
  • Argentina
  • Australia
  • Austria
  • Bangladesh
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Ecuador
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kenya
  • Kuwait
  • Malaysia
  • Mexico
  • Nepal
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • UK
  • Ukraine
  • United Arab Emirates
  • Uruguay
  • US
  • Vietnam

1. How will emerging voice technologies impact the future mobile voice market?
2. What strategies must stakeholders implement to capitalise on the re-emergence of voice as a profitable channel?
3. What will the value of the mobile voice market be in 2026?
4. What are the current market limitations within mobile voice?
5. Who are the leading mobile voice service providers?

Interviewed: CM.com, Ericsson, Infobip, Ribbon Communications, Route Mobile, Syniverse, TOMIA, Twilio.
 
Included in Juniper Research Competitor Leaderboard: Bandwidth, CM.com, Ericsson Networks, Huawei, iBasis, Infobip, Mavenir Systems, Nokia, Ribbon Communications, Route Mobile, Sinch, Syniverse, TOMIA, Twilio, Vonage.
 
Mentioned: 8x8, Acqueon, ACTITO, Adobe, Airbnb, Aircall, Airwide Solutions, Alfa-Bank Kazakhstan, Algolia, American Red Cross, Anam Technologies, Anova Data, Apple, Apptivo, Aquto, Argyle, Asia Insurance 1950, Atlas Communications, Bancontact, Beacon Telecom, Bel Canada, BICS, BlaBlaCar, BMW, Boku, Bolt, Booking.com, Building Blocks, Bukalapak, Calixa, CarDekho, Chatfuel, China Mobile, China Telecom, Citrus, City of Kenwood, City of LA, CO Company, Coca-Cola Enterprises, Columbus Telephone, Comcast, Commio, Community, Comviva Technologies Limited, Conceptboard, Conneaut Telephone, Courier, Cradlepoint, Dahmakan, Daraz, Datora, Deliveroo, Dell, Department of Defence, Deutsche Telekom, DHL, Dialpad, Domino’s, Doosan, EaseMyTrip.com, eBay, ECI Telecom, Edgewater Networks, Emarsys, Etam, Evolve IP, Expedia, Fitbit, Flabba, Freshworks, Gamigo, Genesys, GitHib, Glassdoor, Global Ticket, GoDaddy, Going.io, GrandPad, GRNet, GSMA, GTBank, HF Group, Hitachi, Hubspot, Hulu, Hyro, IBM, iDeal, IKEA, Inclusa, Indosat Ooerdoo, Innova, Interteleco, ip.access , Jazz, Jive, Johnson & Johnson, JT Group, Jumper.ai , JustPark, Juvetel, Kakao, Krisp, Leanpay, LG, LINE, LogMeln, Lyft, Marham, Marks & Spencer, Masivian, Mastercard, MathWorks, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Microsoft, Minu, Mi-Pay , MMA (Mobile Marketing Association), MobiFone Vietnam, Money Forum, Mukuru, Mux, NASDAQ, Nederlandse Loterij, Nickel, NLB Banka, Novant Health, Novum Networks, NU Echo, NuWave, O2, Occum Health, OpenMarket, OpenRent, OpenSooq, Oracle, Orange, Over.ai, Papa John’s Pizza, Parkmobile, Paylogic, PayPlaza, Peerless Network, Phone.com, Pinger, PIVOT, Pure IP, R&R Managed Telecom Services, Raiffeisen Bank, Randstad, Rapido, Rappi, React Mobile, Red je Pakketje, Republic Wireless, Revolut, Ring Central, Rogers, Royal KPN NV, RSPCA, Safaricom, Salesforce, SAP, Sberbank, Selligent, Senati, SendClean, Shift Conference, ShoeBeDo, Shopify, Simfony, Sky, Skype, SoftBank, Sparkle, Speech Village, Spotify, Starhome Mach, Stoke, SurfNet, SurveyMonkey, Swisscom, Takeaway.com, TanTan, Telarix, Tele2, Telefónica, Telegram, Telekom Austria Group, Telenor, TeleStax, Inc , Telia, TelstraClear, Telus, Terazo, Tigo, T-Mobile Czech, Tofane Global, TraceDock, Trieste, TTN, Twitch, Twitter, UBA, Uber, Unilever, Unitalk, UniVoIP, ValueFirst, Viber, Vivo, Vodafone, VoiceBase, Voicelt, VoIP Innovations, Volpy, Voxbone, VTB Bank, VTR Chile, Weave, WebRTC Ventures, Well Health Inc, Welthungerhilfe, WhatsApp, Windstream, Wurth, Yelp, Your Ticket Provider, Yourticketprovider, Yousign, Zalora, Zendesk, Zillow Group, Zipwhip, Zoho, Zoom.
 

Juniper Research’s latest Mobile Voice forecast suite includes:

• Operator Voice Market, including:
  • Total Minutes of Operator Voice Use of Mobile Voice
  • Total Operator Billed Revenue
  • Total Cellular Data Traffic Used for Mobile Voice
• VoLTE Market, including:
  • Total Number of 4G LTE Connections Using VoLTE
  • Total 4G LTE Voice Minutes
  • Total Mobile Data Traffic Attributable to VoLTE
  • Total Effective VoLTE Revenue
• Vo5G Market, including:
  • Total Number of 5G Mobile Connections Using Vo5G
  • Total 5G Voice Minutes
  • Total Mobile Data Traffic Attributable to Vo5G
  • Total Effective Vo5G Revenue
• OTT Voice Market, including:
  • Total Number of OTT Voice Users
  • Total Minutes of OTT Voice Use of Mobile Voice
  • Total Data Carried over Cellular Networks Attributable to Mobile Voice
• Mobile Video Calling, including:
  • Total Number of Mobile Video Calling Users
  • Total Mobile Data Traffic Attributable to OTT Video Calling
  • Effective Operator-billed Video Calling Revenue
• Voice Assistant Calling, including:
  • Total Number of Connected Speakers
  • Total Minutes of Use for Calls to Landline or Mobile Numbers by Connected Speakers
• Access to the full set of forecast data of 67 tables and over 25,460 datapoints.
• Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

The total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022. This remarkable growth of 780% will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic. Voice-over-5G leverages the software-based nature of 5G networks to offer APIs for business voice services over operator networks.

• Operators are urged to capitalise on the growth of Voice-over-5G users to create a new portfolio of voice services. It is recommended that operators prioritise interactive calling, intelligent call routing, and the integration of AI-based IVR (Interactive Voice Services) as these provide the most immediate return on investment of Voice-over-5G.
• Interactive calling is a key opportunity for operators who have launched 5G to provide more valuable voice services and compete with OTT voice apps such as WhatsApp and Messenger. Interactive calling leverages 5G networks to offer subscribers and enterprises advanced voice calling functionalities, such as interactive content and screensharing, directly in the native calling app on smartphones, thus negating the need to download third-party applications.
• Current 4G voice technology, VoLTE (Voice-over-LTE), is not sufficient to support interactive calling. Whilst there are currently over 4.4 billion VoLTE users, representing over 50% of subscribers, the lower speed of 4G networks in comparison to 5G networks has thus far restricted the use of interactive features or AI in operators’ voice services.
• Despite the growth of Voice-over-5G, operator-billed voice revenue will decline by 16% over the next four years as P2P voice traffic migrates to third-party OTT voice apps. In response, operators are urged to capitalise on the growth of 5G networks to develop new business-oriented voice services, such as interactive calling. 5G-based voice services must emulate operators’ current business messaging solutions by levying the cost on enterprises, rather than monetising mobile subscriber usage.