Mobile Voice Strategies: Market Forecasts, Competitor Leaderboard & Future Monetisation 2023-2028

• Future Business Model Analysis: An assessment of key and emerging monetisation opportunities for operators and mobile voice service providers for technologies including:
  • Call Tracking
  • Call Masking
  • CCaaS
  • Flash Calling, Voice Firewalls, and Network Auditing
  • IVR (Interactive Voice Response)
  • Programmable Voice
  • UCaaS
  • Voice Assistants
• Benchmark Industry Forecasts: 5-year forecasts are provided for total mobile voice users, minutes, data, and revenue. These forecasts were split into six mobile voice technologies including operator voice market, VoLTE, Vo5G, OTT voice, mobile video calling, and voice assistant calling for 8 key global regions and 60 select countries including:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
• Mobile Voice Regional Analysis: A technology impact assessment for mobile voice technologies, across 8 key regions.
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 mobile voice service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the mobile voice space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's Mobile Voice Competitor Leaderboard are:
  • Bandwidth
  • CM.com
  • Ericsson Networks
  • Huawei
  • iBasis
  • Infobip
  • Mavenir Systems
  • Nokia
  • Ribbon Communications
  • Route Mobile Limited
  • Sinch
  • Syniverse
  • TOMIA
  • Twilio
  • Vonage

1. Which mobile voice service providers are leading the market in 2023?
2. What emerging mobile voice technologies will disrupt the market in the future?
3. What will the value of the mobile voice market be in 2028?
4. What strategies must operators deploy to capitalise on the re-emergence of voice as a profitable channel?
5. How can operators capitalise on the growth of mobile voice services?

Interviewed: Infobip, Mavenir, Sinch, TOMIA.
 
Included in Juniper Research Competitor Leaderboard: Bandwidth, CM.com, Ericsson, Huawei, iBASIS, Infobip, Mavenir, Nokia, Route Mobile, Ribbon Communications, Sinch, Syniverse, TOMIA, Twilio, Vonage.


Mentioned: 20 Minutes, 8x8, A Voté, Absa Cape, Acqueon, ACTITO, Adobe, Aircall, Airwide Solutions, Alfa-Bank Kazakhstan, Alianza, Allied Bank, American Express, Amnesia, Amphia Hospital, Anam, Anova Data, Apple, Appmiral, Apptivo, Ares Management, Asia Insurance 1950, AT&T, Atlas Communications, AWS, Bancontact, Beacon Telecom, Bessemer Venture Partners, BH Telecom, Bharti Airtel, BICS, BlaBlaCar, BlackRock, BMW, Boku, Bolt, Booking.com, BT, Building Blocks, Bukalapak, Cancer Research UK, Carahsoft Technology Corporation, CarDekho, Carlyle Group, centre3, Chatfuel, China Mobile, China Telecom, Cisco, Citrus, Coca-Cola, Columbus Telephone, Comcast, Conceptboard, Conneaut Telephone, Cradlepoint , CX Company, Dahmakan, Daraz, Dash Carrier Services, Datora, Deliveroo, Dell, Deutsche Telekom , DHL, Dialpad, DinarPAY, Domino’s, DoorDash, Doosan, Draper Fisher Jurveston, EaseMyTrip.com, eBay, ECI Telecom, Edgewater Networks, EE, Electric Imp, Etam, Evolve IP, Fitbit, FKP Scorpio, Flabba, Gamigo, Genesys, GitHub, Glassdoor, GoDaddy, Going.io, Google, GrandPad, GRNet, GTBank, Healthcare at Home, Heineken, HF Group, Hitachi America Ltd, HubSpot, Hulu, iDeal, IKEA, Inclusa, indeed, Indosat Ooerdoo, Innova, Jazz, Jive, Johnson & Johnson, JT Group, Jumper.ai, JustPark, Kakao Talk , Kickstarter, Klaviyo, L’Oreal, Leanpay, LINE, LogMeln, Lowlands, Lumine Group, Lyft, Marham, Marks & Spencer, Marvell, Mastercard, MathWorks, medGo, MediaMarkt, Mepal, MercadoLibre, Meta, Microsoft, Minu, Mi-Pay, Missguided, MobiFone Vietnam, Movistar, Mukuru, NAC Breda, Nederlandse Loterij, Netokracija, NI (Northern Ireland) Water, Nickel, NLB Banka, Nomorobo, Novant Health, Novum Networks, NU Echo, NuWave, O2, OneReach, Ooredoo, OpenMarket, OpenRent, OpenSooq, Orange, Ouest France, Out-There, Over.ai, Papa John’s Pizza, Parkmobile, Paylogic, PayPlaza, Peerless Network, Philips, Phone.com, Pinger, PIVOT, Pure IP, R&R Managed Telecom Services, Raiffeisen Bank, Rakuten Symphony, Randstad, Rapido, Rappi, React Mobile, Redpoint Venture, Rently, Republic Wireless, Revolut, Ring Central, RobinHQ.com, Royal KPN NV, RSPCA, Safaricom, Salesforce, SAP, Segment, Senati, Sendclean, Shift Conference, ShiftMag, ShoeBeDo, Shopify, Simfony, Sky, Skype, SoftBank, Sparkle, Speech Village, Spotify, Starhome Mach , Stoke, Stripe, SurfNet, SurveyMonkey, Swisscom, Takeaway.com, TanTan, Telarix, Tele2, Teledgers Technologies, Telefónica, Telegram, Telekom Austria Group, Telekom Deutschland, Telekom Romania, Telenor, Telia, TelstraClear, Teravoz, Tigo, TixBox, T-Mobile, Tofane Global, TraceDock, Trieste, Trumpia, TTN, Twilio, Twitch, Twitter, UBA, Uber, Ulticom, Unilever, Unitalk, UniVoIP, ValueFirst, Verizon, Viber, Vivid, Vivo, VMware, Vodafone, Vodafone Fiji, Voicea, VoiceBase, Voicelt, Volaris Group, Volpy, Voxbone, VTR Chile, Weave, WebRTC Ventures, WeChat, Weekender, WeFarm, Welthungerhilfe, WhatsApp, Windstream, Wipro, Wurth, Yelp, Yousign, Zalora, Zapier, Zendesk, Zillow Group, Zipcar, Zipwhip, Zoom.
 
 
 

Juniper Research’s latest Mobile Voice Strategies forecast suite includes:

• 5-year benchmark forecasts for key metrics by 8 regions and 60 country-level splits, including:
  • North America:
• Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
•  Operator Voice Market, including:
  • Total Minutes of Operator Voice Use of Mobile Voice
  • Total Operator-billed Revenue
  • Total Cellular Data Traffic Used for Mobile Voice
• VoLTE Market, including:
  • Total Number of 4G LTE Connections Using VoLTE
  • Total 4G LTE Voice Minutes
  • Total Mobile Data Traffic Attributable to VoLTE
  • Total Effective VoLTE Revenue
• Vo5G Market, including:
  • Total Number of 5G Mobile Connections Using Vo5G
  • Total 5G Voice Minutes
  • Total Mobile Data Traffic Attributable to Vo5G
  • Total Effective Vo5G Revenue
• OTT Voice Market, including:
  • Total Number of OTT Voice Users
  • Total Minutes of OTT Voice Use of Mobile Voice
  • Total Data Carried over Cellular Networks Attributable to Mobile Voice
• Mobile Video Calling, including:
  • Total Number of Mobile Video Calling Users
  • Total Mobile Data Traffic Attributable to OTT Video Calling
  • Effective Operator-billed Video Calling Revenue
• Voice Assistant Calling, including:
  • Total Number of Connected Speakers
  • Total Minutes of Use for Calls to Landline or Mobile Numbers by Connected Speakers

Access to the full set of forecast data of 55 tables and over 25,080 datapoints.

Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

The total minutes of Vo5G (Voice over 5G) usage will reach 4.7 trillion in 2028; representing 42% of total minutes, and an increase of over 500% from 2023. To capitalise on this growth, Juniper Research urges operators to develop enterprise-facing solutions monetising the rise in demand of 5G voice services from enterprises. Operators must leverage the highly virtualised network architectures to rapidly launch new services such as programmable voice, call masking and flash calling to maximise 5G voice revenue.

• Voice over 5G utilises the 5G network core to provide enhanced voice services, including ultra-high voice definition and the ability to integrate IP-based solutions over voice.
• Despite the advantages of 5G networks operators will experience significant declines in voice revenue from consumer mobile subscriptions; leading to a decrease in the value of the voice market from $230 billion in 2023 to $182 billion in 2028. In response, operators must offset this decline with new revenue streams, including the development of new business-focused voice services.
• Juniper Research recommends that operators achieve by developing their programmable voice offerings. The launch of the GSMA’s Open Gateway in 2023 provides operators with an ideal platform to rapidly develop and implement new programmable voice services. The initiative, which already includes tier 1 operators, will enable federated access to APIs over operator networks; substantially reducing the time for new voice services to be implemented across operator networks globally.
• Juniper Research also recommends that operators further develop and implement voice firewalls that can differentiate between P2P voice and business voice traffic. This will enable operators to charge enterprises a premium for voice, in a similar fashion to the business messaging ecosystem established today. Additionally, 5G networks will enable operators to better compete against OTT voice services, as 5G allows for swift deployments of new technologies, such as voice firewalls, which can block fraudulent voice traffic in real-time.