Mobile Messaging - Deep Dive Strategy & Competition 2021-2025
Juniper Research’s Mobile Messaging
research suite provides essential insights into the future of messaging technologies; enabling readers to make key decisions regarding future pricing and business models. The research evaluates the full messaging ecosystem including email, IM (instant messaging), MMS, mobile social media messaging, RCS, and SMS; aligned with strategic insights and market recommendations.
Offered in PDF format.
The research includes:
- Evaluation of the mobile messaging market, including an outline of current challenges facing stakeholders.
- Analysis of the current market situation from the perspective of mobile messaging stakeholders, including mobile network operators, messaging platform providers and OTT messaging application players.
- A regional analysis of messaging technologies; using the measures of annual handset RCS traffic, annual handset SMS traffic, mobile social media messaging traffic, mobile subscriber penetration, OTT messaging app usage, smartphone penetration and total mobile messaging revenue.
- Juniper Research Leaderboard: Messaging platform provider analysis providing capability assessment & market positioning.
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