Report Overview

Juniper Research’s Mobile Authentication report provides a comprehensive evaluation of the market, including strategies for best monetising authentication traffic. In addition to this, it contains analysis and market forecasts across 3 key channels:

  • A2P SMS
  • Flash Calling
  • Mobile Identity

Furthermore, the research includes a comprehensive regional analysis for opportunities in 8 key global regions; assessing the potential for the monetisation of traffic, and provides strategic recommendations for service providers wishing to operate in these regions.

This research suite includes:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)

12 Months’ Access to harvest Online Data Platform (ONLINE

Key Market Statistics
Market size in 2022: $29.7bn
Market size in 2027: $48.9bn
2022 to 2027 CAGR: 10.51%

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Key Features

  • Key Takeaways & Strategic Recommendations: Comprehensive insight into the key trends and challenges facing the market; aligned with Juniper Research’s strategic recommendations for stakeholders.
  • Market Outlook: Analysis of the key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:
    • Banking & Financial Services
    • eCommerce & Retail
    • Government Services
    • Healthcare Services
  • Regional Analysis: An evaluation of the future prospects across 8 key global regions, including an assessment of the following:
    • A2P SMS Channels
    • Flash Calling Channels
    • Mobile Identity Channels
    • Scope for Innovation
  • Market Forecasts: Scenario-based market forecasts for the adoption of mobile authentication services, including traffic and revenue. Forecasts are split by 60 countries, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

Key Questions Answered

  1. What is the future of mobile authentication services?
  2. What will the global mobile authentication market value be by 2026?
  3. Which regions present the most opportunities for mobile authentication growth?
  4. Which services are set for the biggest growth?
  5. What strategies best position market stakeholders to capitalise on the growth of mobile authentication traffic?

Companies Referenced

Interviewed: TeleSign
Mentioned: Acuant, AGID (Agency for Digital Italy), AliPay, Amphia Hospital, Apple, BAC Credomatic, Bolero, Bukalapak, China Mobile ,, Digicel, EC (European Commission), E-Kart, Experian, FacePhi, Globitel, Google, Grameenphone, GSMA, Gucci, HID Global, IDEMIA, IDEX Biometrics, Infobip, Instagram, iProov, Jazz, KakaoTalk, MediaMarkt, Megafon, Meta, Mobile Connect, Moscow Metro, MTS, NtechLab, Orange, Proximus, Reliance Jio, Samsung, SeizeFace, SingPass Mobile, SK Telecom , Tele2, TRAI (Telecoms Regulatory Authority of India), TSA (Transport Security Administration), Twilio, VEON, Verizon, Viber, Vodacom, VodaPay, WhatsApp.

Data & Interactive Forecast

Juniper Research’s Mobile Authentication forecast suite includes:
  • SMS Authentication, including:
    • Total SMS Traffic Attributable to Authentication
    • Total SMS Spend of Authentication Traffic
  • Mobile Identity Authentication, including:
    • Total Mobile Identity Users
    • Total Mobile Identity Spend
  • Flash Calling Authentication, including:
    • Total Flash Calling Traffic
    • Total Flash Calling Revenue
  • Access to the full set of forecast data of 36 tables and 16,200 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 3 different metrics.

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Operators will generate $27 billion from the termination of SMS messages related to multi-factor authentication in 2022, an increase from $25 billion in 2021. This 5% growth will be driven by the increased pressure on digital service providers to offer highly secure authentication that reduces the risk of data breaches and protects user identity.
  • Multi-factor authentication combines two or more credentials to verify a user or transaction. This includes sending an SMS that contains a one-time password or code to a user’s unique phone number.
  • Operators must capitalise on the growth in demand for multi-factor authentication SMS traffic, by leveraging firewalls to monitor and identify SMS traffic specifically used for multi-factor authentication. In turn, operators will then be able to charge a premium on this traffic and further increase business messaging revenue.
  • There will be over 1.7 trillion multi-factor authentication messages delivered globally in 2022; representing 60% of total SMS business messaging traffic. Operators must develop machine learning algorithms that automate the monitoring of this vast amount of traffic to efficiently identify messages that can be charged at a premium.
  • Automating traffic detection is crucial for operators, as we expect multi-factor authentication traffic to grow to 2.1 billion messages by 2027. SMEs have typically not invested in messaging for security in the past, however rising pressure to implement greater security for users will drive adoption amongst SMEs over the next five years and increase global traffic.
  • To manage this increase in demand for multi-factor authentication SMS messages, operators must partner with CPaaS (Communications Platform-as-a-Service) platforms. These platforms offer the necessary user interface to SMEs to manage authentication processes and subsequent traffic, from which operators will attain additional SMS business messaging revenue.



Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

Click here for more information and purchase options

May 2022




Research Details

Juniper Research
Sam Barker, Keith Breed
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam

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