Report Overview

Juniper Research’s Flash Calling Authentication report provides a comprehensive evaluation of the market, including strategies for mitigating unmonetised traffic and the cannibalisation of A2P SMS traffic. In addition, it contains a scenario-based analysis for the adoption of voice authentication services over operator networks and OTT applications. The three scenarios include:

  • Low Adoption Scenario
  • Medium Adoption Scenario
  • High Adoption Scenario

Additionally, the research assesses the impact of OTT flash call services on future operator flash calling services, pricing analysis, and the role of OS vendors in the ecosystem. It also evaluates the impact of fraudulent activities and robocalling on the growth of call authentication.

This research suite includes:

  • Strategy & Forecasts (PDF)
  • 12 months’ access to harvest online data platform
Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • Key Takeaways & Strategic Recommendations: Comprehensive insight into the key trends and challenges facing the flash call market; aligned with Juniper Research’s strategic recommendations for market stakeholders.
  • Market Outlook: Scenario-based analysis of future flash authentication services, including pricing, the extent of cannibalisation of A2P SMS, the threat of OTT flash calling services and the role of mobile OS vendors in the space.
  • Future Business Model Analysis: An evaluation of future business models and key services that will place market stakeholders in the best position to monetise traffic. Analysis includes:
    • The Ecosystem
    • Acquiring Long Numbers for Authentication
    • Potential Areas of Fraud & the Impact of Robocalling
    • Network Audits & Voice Firewalls
    • The Opportunities for CPaaS Vendors
  • Market Forecasts & Key Takeaways: Scenario-based market forecasts for the adoption of services, service revenue, and the impact of OTT flash calling services. Forecasts are split by 42 countries, including:
    • Argentina
    • Australia
    • Austria
    • Belgium
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Finland
    • France
    • Germany
    • India
    • Indonesia
    • Italy
    • Japan
    • Malaysia
    • Mexico
    • Netherlands
    • New Zealand
    • Norway
    • Pakistan
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • US

Key Questions Answered

  1. What is flash calling and how will it impact operator revenue?
  2. To what extent will flash call authentication cannibalise A2P SMS traffic?
  3. What services are available to capitalise on this emerging technology?
  4. How will robocalling hinder the growth of flash calling traffic?
  5. What will the flash call verification market be worth by 2026?

Companies Referenced

Case Studied: VOX Carrier.
Mentioned: Apple, BBK, Bell, Deutsche Telekom, Facebook Messenger, Huawei, Imo, Kakao Talk, Lenovo, LINE, Meta, Orange, Samsung, STC (Saudi Telecom), Telefónica, Verizon, Viber, WeChat, WhatsApp, Xiaomi, Zalo.

Data & Interactive Forecast

Juniper Research’s Flash Calling Authentication forecast suite includes: 
  • Flash Calling Market, including:
    • Total API Calls
    • Total Service Revenue
    • Total OTT-based Flash Calling API
    • Total Operator Losses to OTT-based Flash Calling
  • Scenario-based Forecasts:
    • Low Adoption
    • Medium Adoption
    • High Adoption
  • Access to the full set of forecast data of 25 tables and 8,700 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 3 different metrics.

Geographical splits: 42 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Juniper Research has revealed a new threat to network operators’ revenue through flash calling. Flash calling authentication leverages mobile voice networks to authenticate a user or transaction via an originating phone number. The last few digits of this phone number are then automatically used for authentication, rather than a user inputting a code manually that was delivered by SMS.
  • Flash calling has the potential to threaten a significant part of operators’ SMS business messaging revenue. Many operators are still unable to identify flash calling traffic and cannot fully monetise it. The report found that the number of calls used for flash calling authentication will near 130 billion globally by 2026; rising from less than 60 million in 2021. This represents an astonishing growth of over 185,000% in the next five years.
  • Juniper Research recommends that operators quickly implement solutions that can identify this traffic. The move to flash calling is being driven by the low cost of termination, a convenient user experience, and a diminished threat of fraud. • Flash calling services have the potential to disrupt SMS technology to an unprecedented degree. Operators need to support services over both SMS and flash calling, and a failure to do so will lead to reduced revenue from authentication.
  • In terms of market adoption, OTT applications, such as Imo, have already announced their intentions to launch flash calling services. The report anticipated that flash calling will provide OTT applications with a significant platform to migrate SMS business messaging traffic to their services over operator-based services.

Flash Calling Authentication Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Nov 2021




Research Details

Juniper Research
Sam Barker
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, Ukraine, United Arab Emirates, UK, USA