Customer Data Platforms

Customer Data Platforms: Market Forecasts, Business Strategies & Country Readiness Index 2023-2028Juniper Research’s Customer Data Platforms research provides comprehensive assessment of the future of this market and explores multiple avenues of revenue, to gain an understanding on how these platforms will impact the wider communications market and improve customer experience.




Specifically, these platforms have the ability to implement artificial intelligence and machine learning capabilities that collect customer interactions to generate a unified customer database that adheres to multiple privacy regulations. This produces an end goal of generating a strong return on investment and improving customer relationships.

Readers will gain insight into the key future revenue opportunities of the technology across multiple industries (banking & finance, retail segment, media & entertainment, telecommunications, and healthcare) and multiple communication channels (mobile messaging and social media), with bespoke recommendations on how to capitalise on this future growth.

The research suite includes:

1. Market Trends & Strategies: Strategic analysis of market dynamics, drivers, trends, and constraints, together with detailed future business opportunities and regional analyses (PDF).
2. Competitor Leaderboard: A detailed investigation of 14 key communication vendors offering a customer data platform solution, and player analysis via the Juniper Research Competitor Leaderboard (PDF).
3. Data & Forecasts: Extensive 5-year forecasts for total mobile subscribers, total customer data platform revenue, and total consumer spend over different communications channels (mobile messaging and social media) without customer data platform deployment, and the additional consumer spend generated over these channels through the use of customer data platforms (PDF).
4. Interactive Forecast Excel: Highly granular dataset comprising over 22,800 datapoints, allied to an interactive scenario tool; giving users the ability to manipulate Juniper Research’s data (Interactive XL).
5. harvest Online Data Platform: 12 months’ access to all data in our online data platform, including continuous data updates and exportable charts, tables, and graphs (ONLINE).

Download a summary of the forecasts above or request a detailed list of every table and chart via info@juniperresearch.com.