Report Overview

Juniper Research’s Customer Data Platforms report provides a comprehensive evaluation of the market for customer data platforms; assessing services that enable enterprises to gain greater insight into customer preferences and usage. It includes strategic recommendations for market stakeholders to best position the development of their services, and provides a Juniper Research Competitor Leaderboard for leading customer data platforms. In addition, it contains 5-year forecasts for total customer data platform revenue, split by the following key verticals:
  • Finance & Banking
  • Healthcare
  • Media & Entertainment
  • Retail & eCommerce
  • Telecommunications
This research suite includes:
  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform (ONLINE)
Key Market Statistics
Market size in 2022: $1.7bn
Market size in 2027: $6bn
2022 to 2027 Market Growth: 250%
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Key Features

  • Key Takeaways & Strategic Recommendations: Comprehensive insight into key trends and challenges facing the customer data platform market; aligned with Juniper Research’s strategic recommendations for customer data platforms.
  • Market Outlook: Analysis of key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:
    • Finance & Banking
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecommunications
  • Juniper Research Competitor Leaderboard: Key customer data platform capability and capacity assessment of 14 leading vendors, including:
    • Adobe
    • Amperity
    • BlueConic
    • Comviva
    • imimobile
    • Infobip
    • LINK Mobility
    • mParticle
    • Oracle Unity CDP
    • Route Mobile
    • Salesforce
    • Tealium
    • Twilio
  • Market Forecasts: 5-year forecasts for the total revenue from customer data platforms. Forecasts are split by 60 countries, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

Key Questions Answered

  1. How can CPaaS (Communications Platforms-as-a-Service) platforms benefit from using customer data platforms?
  2. Which customer data platforms services will provide the most benefit to CPaaS platforms?
  3. Which regions will customer data platforms have the most impact on CPaaS services?
  4. Which technologies will be the most impacted by customer data platforms services?
  5. What will the value of the customer data platforms market be by 2027?

Companies Referenced

Included in the Juniper Research Competitor Leaderboard: Adobe, Amperity, BlueConic,, Comviva, imimobile, Infobip, LINK Mobility, mParticle, Oracle, Route Mobile, Salesforce, Tealium, Twilio.
Mentioned: Accenture, Acculync, Acumen Solutions, Adax Signalling Software, AICPA (American Institute of Certified Public Accountants), Airbnb, Ajax Football Club, Al Aman Fund, Alaska Airlines, Altiria, Amazon, Amdocs, American Airlines, Amey, Anam Technologies, Apple, Appmiral, Arrowroot Capital, AstraZeneca, Autovia, Bain Capital Ventures, Barcelo, Belgian Cycle Factory, BMW, BT, Building Blocks, Cambia Health Solutions, CapGemini, Carnegie, CCPA (California Consumer Privacy Act), Channel 4, Cisco, Coca Cola, Communisis, Contentsquare, CrowdTwist, Custora, DAD Direct, DataFox, Declaration Partners, Deliveroo, Dell, Deloitte, Dentsu, DHL, Dignity Health, Domino’s, DPD, EE, Electric Imp, Emakina MENA, Etisalat Misr, Expedia, First Hawaiian Bank, Gap, Geva Group, Glassdoor, Google, GSMA, Harmony Partners, Heineken, Hershey, HighSage Ventures,, HPB, Hrvatski Telekom, HSBC, Hyatt, IBM, ICICI Bank, IFC (International Finance Corporation), Indosat, Infutor, ING, Instagram, King Power, Kirklees Council, L’Oréal, LevelJump, Liberty Mutual Insurance, LinkedIn, LiveRamp, Logiq, M R Messaging FZC, MaderaTechnology Partners, Madrona Venture Group, MarketingPlatform, Marks & Spencer, Masivian, Matelab, Mavenir, Meta, Microsoft, Missguided, Molekule, MOVii, Mysoft, NAC Breda, Narrative Science, New Balance, NHS Trust, NI (Northern Ireland) Water, Nissan, NLB Banka, Novartis, One Equity Partners, Ooredoo, OpenMarket, Optimizely, Partech Partners, Patagonia, Peerless Network, Permira, PostNord Strålfors, Prime Ventures, Publicis Sapient, Rakuten, Red Hat, SAP, Sarv Webs Private Limited , Seattle Sounders Major League, SEEN, Segment, Selligent, Sergel, Servicetrace, Shift Conferencing, Shopify, Sigma Prime Ventures, Slack, Social Capital, Søstrene Grene, Spotify, Spring Lake Equity Partners, State Bank of India, SWR, Syniverse,, Tech Mahindra, Techonomy, Telefónica, Telegram, Telekom Deutschland, Telia, TerraPay, The Boston Globe, The New York Post, Throtle, Tiger Global Management, TikTok, Tismi, T-Mobile, Toyota, TraceDock, TUI, Twitter, UNICEF, Unilever, United Lincoln Hospitals Trust, US Bancorp, Viber, Visa, Vitec Vertical Software, Vivid, Vodafone, Voyado, WebSMS, Western Digital, WhatsApp, Wheels Up, Würth, Wyndham Hotels & Resorts, Zendesk, Zipwhip.

Data & Interactive Forecast

Juniper Research’s Customer Data Platforms forecast suite includes:
  • Customer Data Platform revenue, split by:
    • Finance & Banking
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecommunications
  • Access to the full set of forecast data of 23 tables and 10,000 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 3 different metrics.

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Customer data platform providers will generate $6 billion globally by 2027; rising from $1.7 billion in 2022. This represents a growth of 250%.
  • The introduction of AI-based services will be key to unifying multiple data sources on a single platform, reducing siloed data and centralising enterprise access to customer data.
  • Customer data platforms are used to gain insight into customer preferences through collecting and extrapolating data on transactions, browsing history and other online information. • Customer data platforms must increase the breadth of integrations with third-party vendors, such as relationship management platforms, for greater access to user data. The ability of customer data platforms to merge different data sources using AI is critical to unlocking more granular user insights, to inform highly targeted marketing campaigns, enable greater personalisation and increase return on advertising spend.
  • Juniper Research has assessed the leading customer data platforms in the market, evaluating them on key factors such as product offerings, partnerships and innovation. The top 3 vendors are ranked below:
  1. Oracle
  2. Salesforce
  3. Tealium
  • The breadth of high-value services supported by Oracle’s Unity CDP, including real-time management of data, ability to unify data sources and predictive analytics, are key to differentiating the platform from its competition. As a result, Oracle’s Unity CDP will be in high demand for personalisation services.
  • The retail and eCommerce sector will represent 35% of global customer data platform revenue in 2022, as online competition drives enterprise requirements for in-depth customer insights. In turn, customer data platform providers must develop new services that cater to online retailers, and investment be focused on creating more efficient personalisation services.

Customer Data Platforms Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
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May 2022




Research Details

Juniper Research
Charles Bowman, Sam Barker
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam

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