Customer Data Platforms

Report Overview

Juniper Research’s Customer Data Platforms report provides a comprehensive evaluation of the market for customer data platforms; assessing services that enable enterprises to gain greater insight into customer preferences and usage. It includes strategic recommendations for market stakeholders to best position the development of their services, and provides a Juniper Research Competitor Leaderboard for leading customer data platforms. In addition, it contains 5-year forecasts for total customer data platform revenue, split by the following key verticals:
  • Finance & Banking
  • Healthcare
  • Media & Entertainment
  • Retail & eCommerce
  • Telecommunications
This research suite includes:
  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform (ONLINE)
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Key Features

  • Key Takeaways & Strategic Recommendations: Comprehensive insight into key trends and challenges facing the customer data platform market; aligned with Juniper Research’s strategic recommendations for customer data platforms.
  • Market Outlook: Analysis of key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:
    • Finance & Banking
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecommunications
  • Juniper Research Competitor Leaderboard: Key customer data platform capability and capacity assessment of 14 leading vendors, including:
    • Adobe
    • Amperity
    • BlueConic
    • CM.com
    • Comviva
    • imimobile
    • Infobip
    • LINK Mobility
    • mParticle
    • Oracle Unity CDP
    • Route Mobile
    • Salesforce
    • Tealium
    • Twilio
  • Market Forecasts: 5-year forecasts for the total revenue from customer data platforms. Forecasts are split by 60 countries, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

Key Questions Answered

  1. How can CPaaS (Communications Platforms-as-a-Service) platforms benefit from using customer data platforms?
  2. Which customer data platforms services will provide the most benefit to CPaaS platforms?
  3. Which regions will customer data platforms have the most impact on CPaaS services?
  4. Which technologies will be the most impacted by customer data platforms services?
  5. What will the value of the customer data platforms market be by 2027?

Companies Referenced

Included in the Juniper Research Competitor Leaderboard: Adobe, Amperity, BlueConic, CM.com, Comviva, imimobile, Infobip, LINK Mobility, mParticle, Oracle, Route Mobile, Salesforce, Tealium, Twilio.
 
Mentioned: Accenture, Acculync, Acumen Solutions, Adax Signalling Software, AICPA (American Institute of Certified Public Accountants), Airbnb, Ajax Football Club, Al Aman Fund, Alaska Airlines, Altiria, Amazon, Amdocs, American Airlines, Amey, Anam Technologies, Apple, Appmiral, Arrowroot Capital, AstraZeneca, Autovia, Bain Capital Ventures, Barcelo, Belgian Cycle Factory, BMW, BT, Building Blocks, Cambia Health Solutions, CapGemini, Carnegie, CCPA (California Consumer Privacy Act), Channel 4, Cisco, Coca Cola, Communisis, Contentsquare, CrowdTwist, Custora, DAD Direct, DataFox, Declaration Partners, Deliveroo, Dell, Deloitte, Dentsu, DHL, Dignity Health, Domino’s, DPD, EE, Electric Imp, Emakina MENA, Etisalat Misr, Expedia, First Hawaiian Bank, Gap, Geva Group, Glassdoor, Google, GSMA, Harmony Partners, Heineken, Hershey, HighSage Ventures, Holland.com, HPB, Hrvatski Telekom, HSBC, Hyatt, IBM, ICICI Bank, IFC (International Finance Corporation), Indosat, Infutor, ING, Instagram, King Power, Kirklees Council, L’Oréal, LevelJump, Liberty Mutual Insurance, LinkedIn, LiveRamp, Logiq, M R Messaging FZC, MaderaTechnology Partners, Madrona Venture Group, MarketingPlatform, Marks & Spencer, Masivian, Matelab, Mavenir, Meta, Microsoft, Missguided, Molekule, MOVii, Mysoft, NAC Breda, Narrative Science, New Balance, NHS Trust, NI (Northern Ireland) Water, Nissan, NLB Banka, Novartis, One Equity Partners, Ooredoo, OpenMarket, Optimizely, Partech Partners, Patagonia, Peerless Network, Permira, PostNord Strålfors, Prime Ventures, Publicis Sapient, Rakuten, Red Hat, SAP, Sarv Webs Private Limited , Seattle Sounders Major League, SEEN, Segment, Selligent, Sergel, Servicetrace, Shift Conferencing, Shopify, Sigma Prime Ventures, Slack, Social Capital, Søstrene Grene, Spotify, Spring Lake Equity Partners, State Bank of India, SWR, Syniverse, Takeaway.com, Tech Mahindra, Techonomy, Telefónica, Telegram, Telekom Deutschland, Telia, TerraPay, The Boston Globe, The New York Post, Throtle, Tiger Global Management, TikTok, Tismi, T-Mobile, Toyota, TraceDock, TUI, Twitter, UNICEF, Unilever, United Lincoln Hospitals Trust, US Bancorp, Viber, Visa, Vitec Vertical Software, Vivid, Vodafone, Voyado, WebSMS, Western Digital, WhatsApp, Wheels Up, Würth, Wyndham Hotels & Resorts, Zendesk, Zipwhip.
 

Data & Interactive Forecast

Juniper Research’s Customer Data Platforms forecast suite includes:
 
  • 5-year benchmark forecasts for mobile authentication metrics by 8 key regions and 60 country-level splits, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam
  • Customer Data Platform revenue, split by:
    • Finance & Banking
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecommunications
  • Access to the full set of forecast data of 23 tables and 10,000 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 3 different metrics.
Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the interactive scenario tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
 

Customer Data Platforms Reports

Date
Price

Full Research Suite

Full research suite comprises:

  • PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Customer Data Platforms data updates in harvest - find out more

Click here for more information and purchase options

May 2022

$3947

€3588

£2990

PDF Report & Excel

Full research suite comprises:

  • PDF report
  • Interactive Forecast IFXL spreadsheet

Click here for more information and purchase options

May 2022

$2970

€2700

£2250

Research Details

Publisher:
Juniper Research
Published:
24/05/2022
Author(s):
Charles Bowman, Sam Barker
Category:
Operators & Providers
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam