CPaaS: Strategies, Opportunities & Market Forecasts 2023-2027

• Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the CPaaS market, including:
  • Competing Mobile Authentication Solutions
  • CPaaS Security
  • Fluctuations in CPaaS Pricing
  • Growth of Rich Media & Managed Services
  • In-messaging Payments
  • Unification of CPaaS and CCaaS (Contact Centre-as-a-Service) solutions
• CPaaS Channel Analysis: An evaluation of the market outlook for 10 key CPaaS communication channels, including:
  • Email
  • In-app Push Notifications
  • MMS
  • Mobile & Online Browsing Chatbots
  • RCS Business Messaging
  • Social Media
  • SMS
  • OTT Business Messaging
  • Video Services
  • Voice Services
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 19 leading CPaaS vendors, including:
  • CM.com
  • Comviva
  • GMS Worldwide
  • IMImobile
  • Infobip
  • Interop Technologies
  • Kaleyra
  • LINK Mobility
  • MessageBird
  • Mitto
  • Nexmo
  • Plivo
  • Route Mobile
  • Sinch
  • Soprano Design
  • Syniverse
  • Twilio
  • Tyntec
  • Zenvia
• Regional CPaaS Market Analysis: A regional assessment of the potential for CPaaS adoption across 8 key global regions, including:
  • North America
  • Latin America
  • West Europe
  • Central & East Europe
  • Far East & China
  • Indian Subcontinent
  • Rest of Asia Pacific
  • Africa & Middle East

1. What will the value of the CPaaS market be by 2027?
2. Which CPaaS technologies will provide the greatest revenue over the next 5 years?
3. What are the key opportunities that CPaaS vendors can capitalise on for future growth?
4. Which CPaaS vendors are leading the market in 2022?
5. What are the ‘untapped’ regions for CPaaS platforms?

Interviewed: Infobip, Interop Technologies, Soprano Design, Syniverse, Webex.
 
Included in Juniper Research Competitor Leaderboard: CM.com, Comviva, GMS Worldwide, IMImobile, Infobip, Interop Technologies, Kalyera, LINK Mobility, MessageBird, Mitto, Route Mobile, Sinch, Soprano Design, Syniverse, Twilio, Tyntec, Plivo, Vonage, Zenvia.
 
Mentioned: 1mg, ABN AMRO Bank, Accenture, ACL Mobile, ACTITO, Adax, Adobe, AfroSaude, AH to Go, Air Asia, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Aldeamo, Alfa-Bank Kazakhstan, Algolia, Allied Bank, Allo, Altiria, Amazon Web Services, Amber Alert, American Red Cross, Anam, Apollo Hospitals, Apple, Appmiral, Apteco, Aramex, ArmenTel, Asia Insurance 1950, AstraZeneca, AT&T, Auth0, AXA, Axiata, Azerfon , Banca Intesa San Paolo, Banca Transilvania, Bancontact, Bandyer, BBC, Beeline, Best Western, Bharti Airtel, BlaBlaCar, BMW, BNP Paribas, Booking.com, Bosch, British Gas, BT, Bukalapak, Buongiorno SMS, Carahsoft Technology Corp, CarDekho, Celcom, Cellusys, Chatfuel, Chatlayer.ai, China Unicom, CitNOW, Citrus, Claro, Coca-Cola, Comfone, COMFY, ConnectionsGT, CPA FERRERE, Crédit Agricole, Crunch, CTI Africa, Dahmakan, Daraz, Dataphiles, Deckers, Deliveroo, Dell, Deutsche Post, DHL, Dialogic, Digital Bold , Digitel, Dimension Data, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Domino’s, Doxy.me, du , EaseMyTrip.com, eBay, Ebury, Econet Wireless, EE, Emarsys, Emirates, Ericsson, Etam, Etisalat, Euroconsumers, Eurowings, EVA, Everbridge, Eversource, Flipkart, Fokker, Foodora, French Government, Gamigo, GE Aviation, Geocell, Geva Group, GoDaddy, Golan Telecom, Google, Grameenphone, GTBank, Hanoi Telecom Corporation, Healthcare at Home, Heineken, Helsenorge Norway, HeyHi, HF Group, Highside Telecom, Hitachi America Ltd, HP, Huawei, Hubspot, Hulu, Hutch, Hyro, IBM, ICICI Bank, Idea Cellular, iDeal, IKEA, Indosat Ooerdoo, Instagram, Insung Information, Interteleco International for Modern Communication Services, ISS, Jazz, Jira, Johnson & Johnson, Jumper.ai, JustPark, Jysk, KakaoTalk, Kore.ai, KPN, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, Lifesize, LINE, liveClinic, LogMeIn, Lyft, Magento, Mahindra Group, Marham, Marks & Spencer, Mars, Masivan S.A.S, Mastercard, medGo, MediaMarkt, Mepal, Meta, METRO Cash & Carry, mGage, MHP, Microsoft, Minu, Mi-Pay, MobiFone Vietnam, Mobileum, Mollie SMS, Movidesk, MRM, MTD Products, MTN, Mukuru, Mux, myElefant, Nederlandse Loterij, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, NodeWeaver, Norwegian Cruise Line, Norwegian Health Agency, NTT Docomo, NTW Software, O2, Oi, OLA, Omnize, Onecom, OneReach, OpenCart, OpenSooq, Optimus Digital, Oracle, Orange, Oxfam, Oyo, PagerDuty, Paidy, Papa John’s Pizza, Parkmobile, Pathwire, Paylogic, PensionBee, Phos Services Limited, Postnord, Practo, Radware, Raiffeisen Bank, Rakuten, RAM Tracking, Randstad, Rapido, RealNetworks, Red Cross, Red Hat, Red je Pakketje, RedEye, Remitly, Revolut, Roadmap, Robi, RobinHQ.com, Safaricom, Salesforce, Samsung SDS, SAP, SAP Digital Interconnect, Sberbank, SEEN, Selligent, Senati, SenseData, Sequoia, Shift Conference, ShoeBeDo, Shopify, Silverstreet, SITmobile, Skoda Auto, Slack, Smart, SMARTY, SMSCity, SnappCar, Sngular, Spotify, Sprinklr, StarHub, SurveyMonkey, Swisscom, Takeaway.com, TanTan, TATA, Teledgers Technology Private Limited, Telefónica, Telegram, Telekom Deutschland, Teleperformance, Tele-Town Hall, TelServ, Telstra, Terazo, Tesco Bank, The Times Group, TIM, TNW (The Next Web), TraceDock, Transcosmos Research & Development Inc, TravelSIM, Trellance, Trumpia, TTN, Turkcell, Twistellar, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, Verizon, Viber, Vietnamobile, Vinted, Vivo, VNPT Group, Vodafone, Volpy, VTB Bank, VTEX, VvAA Groep BV, Walgreens, Wavy, WebEngage, WeFarm, Well Health Inc, Welthungerhilfe, WeWork, WhatsApp, Wix.com, WordPress, Wurth, Xenioo, Yelp, Yodlee, Yousign, Zain Jordan, Zalo, Zendesk, Zipwhip, Zoho, Zomato.
 

Juniper Research’s forecast suite provides unrivalled industry benchmark forecasts for the CPaaS market, including:

• CPaaS Traffic, split by:
  • Email
  • In-app Push Notifications
  • MMS
  • Mobile & Online Browsing Chatbots
  • RCS Business Messaging
  • Social Media
  • SMS
  • OTT Business Messaging
  • Video Services
  • Voice Services
• CPaaS Revenue, split by:
  • CPaaS Subscription Revenue
  • Email
  • In-app Push Notifications
  • MMS
  • Mobile & Online Browsing Chatbots
  • RCS Business Messaging
  • Social Media
  • SMS
  • OTT Business Messaging
  • Video Services
  • Voice Services
• In addition, Juniper Research provides market vertical splits for traffic and associated revenue. These include:
  • Banking
  • Government & Public Services
  • Healthcare
  • Travel & Tourism
  • Ticketing
  • Retail & eCommerce
  • Other Sectors

Geographical splits: 60 countries
Number of tables: Over 380 tables
Number of datapoints: Over 173,000 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

The value of the CPaaS (Communications Platform-as-a-Service) market will reach $29 billion globally by 2025, rising from $16 billion in 2022. To capitalise on this substantial growth of 80% over the next three years, CPaaS vendors must focus on the development of managed services over their platforms. These services must enable the creation and management of rich media content over channels such as OTT business messaging, email and social media.

• As markets become increasingly saturated with CPaaS service provision, CPaaS vendors must expand deeper into the SME (Small-to-Medium Enterprise) sector. In addition, CPaaS vendors will further focus on the provision of value-added features that enable platform users to fully maximise the benefits of rich media channels though the inclusion of tools, such as workflow builders and AI-based chatbot solutions.
• CPaaS vendors now compete on the capabilities of managed services to attract SMEs. As many of these smaller enterprises lack in-house development facilities, they will choose the CPaaS platform that provides the most comprehensive managed services for rich media channels.
• SMS has historically been the cornerstone of CPaaS revenue; SMS traffic revenue will still account for over 50% of all CPaaS revenue by 2025, owing to its established reliability in termination for services such as MFA (Multi-factor Authentication).
• However, rich media channels, such as email and social media will continue to expand, and account for over $10 billion of revenue by 2025, representing over 40% of CPaaS market value. As a result, platforms that fail to include managed services for rich media services in three-year plans risk missing out on the substantial growth predicted for the CPaaS market.