Conversational Commerce

Conversational Commerce: Business Model Analysis, Value-Added Services & Market Forecasts 2022-2027Juniper Research’s Conversational Commerce research provides essential reading for service providers to understand this high growing market. From this research, readers will gain an understanding of the future opportunities in conversational commerce services across four different communication channels and three key markets.


Readers will learn what must be done to effectively monetise conversational commerce services to not only provide omnichannel communication, but to also ensure that each communication channel contains appropriate depth of services to guarantee customer engagement.

The report will also provide strategic recommendations for stakeholders looking to maximise revenue from established technologies, payments and emerging value-added services. The research suite includes:

1. Market Trends & Strategies: Strategic analysis of market dynamics, drivers, trends, and constraints, together with detailed future technology opportunities and market segment analyses (PDF).
2. Competitor Leaderboard: A detailed investigation of 19 key conversational commerce service providers and player analysis via the Juniper Research Competitor Leaderboard and Heatmap (PDF).
3. Data & Forecasts Forecasts: Extensive forecasts on the total conversational commerce users, total transactions and total transaction volume split into 4 traffic channels including chatbots, OTT messaging, RCS messaging, voice assistants, and further split by 3 key marketing including banking & financial services, eCommerce & retail and digital ticketing. (PDF).
4. Interactive Forecast Excel: Highly granular dataset comprising of 108,700 datapoints, allied to an interactive scenario tool; giving users the ability to manipulate Juniper Research’s data (Interactive XL).
5. harvest Online Data Platform: 12 months’ access to all CCaaS data in our online data platform, including continuous data updates and exportable charts, tables, and graphs (ONLINE).

Download a summary of the forecasts above, or request a detailed list of every table and chart via info@juniperresearch.com.