Smart Homes

Smart Homes: Strategic Opportunities, Business Models & Competitive Landscape 2019-2024

Juniper Research’s latest Smart Homes research paints a comprehensive picture of the current and future smart home landscape; providing vital insights as well as detailed forecasts into 5 key smart home segments:
  • Smart Entertainment
  • Smart Home Automation & Monitoring
  • Smart Metering
  • Connected Appliances
  • Connected Health & Fitness
The smart homes trends research investigates the current drivers of smart home adoption pushing the space forward, such as the dominance of voice assistants and the rise of smart security. Juniper Research also looks into the main limitations and challenges the field faces, with interoperability, security and privacy issues being the main hurdles to smart home development.

Readers will also be provided with valuable insights into vendors’ strategies and a fine-grained analysis of the current competitive landscape, supported by interviews with key vendors in the field.

The research suite comprises of:
  • Deep Dive Strategy & Competition (PDF)
  • Deep Dive Data and 5-Year Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform


Key Features

  • Market Analysis: Detailed analysis of each smart home segment coupled with insights of market trends, limitations and future outlook. Alongside the Juniper Research Phased Evolution model, analyses are broken down according to:
    • Segment landscape
    • Key market drivers
    • Limitations, challenges and opportunities
    • Future outlook
  • Business Model Analysis: Comparison of current and developing business models in the smart home space, including an analysis of:
    • Smart home investment
    • Subscription, hardware sales or hybrid business models
    • New monetisation opportunities
    • Emerging expansion areas
  • Juniper Research Leaderboard: 15 leading smart home vendors compared, scored and positioned on the Juniper Research Leaderboard matrix, including:
    • Alphabet
    • Amazon
    • Apple
    • August
    • Brilliant
    • Deutsche Telekom
    • Hive
    • Honeywell
    • Neos
    • Rachio
    • Roost
    • Samsung
    • Signify
    • Vivint
    • TP-Link
  • Juniper Research Disruptors & Challengers Quadrant: Analysis and positioning of 19 leading smart home start-ups; paving the way for the future of the smart home.
  • Interviews: Leading vendors interviewed include:
    • ALTR
    • Amazon
    • Deutsche Telekom
    • Neos
    • Ring
    • Roost
    • Signify
    • Vecap
    • Vivint
  • Benchmark Industry Forecasts: Data projections for:
    • Installed base
    • User penetration
    • Hardware shipments
    • Product and services revenue

Key Questions

  1. How will each smart home segment develop over the next 5 years?
  2. What are the main limitations and challenges in the field? How are vendors addressing these?
  3. What investments and monetisation opportunities are occurring in the field and how are these impacting the market?
  4. Which smart home segment will generate the most revenue by 2024?
  5. Which region and country will generate the most, and least, revenue by 2024?

Companies Referenced

Interviewed: ALTR, Amazon, Deutsche Telekom, Neos, Ring, Roost, Signify, Vecap, Vivint Smart Home.
Profiled: Alphabet, Amazon, Apple, August, Brilliant, Deutsche Telekom, Hive, Honeywell, Neos, Rachio, Roost, Samsung, Signify, TP-Link, Vivint Smart Home.
Case Studied: British Gas, Deutsche Telekom.
Included in Disruptors & Challengers Quadrant: Awair, Canary, Chameleon, Cocoon, Deako, Innit, IOTAS, Keen Home, Latch, Livin Life, Loxone, Minut, Mui, Notion, Nucleus, Rokid, Smartfrog, tado°, Zorachka.
Mentioned: Abbott, ADT, Aeotec,, AlertMe, Alibaba, American Heart Association, Argosy, Arlo Technologies, Arloid, Armed Forces Insurance, Asaii, Assa Abloy, AT&T, Atmel, Aviva, AV-TEST, Baidu, Bankers Insurance Group, Beko, Belkin International, Bell, Biotronik, Bitron Video, Blink, BMW, Bosch, Bose, Boston Scientific, Bragi, BSH Home Appliances, BT, Buoy Labs, Centrica, CommerceFlow, Control4, Cosmote, Country Financial, Creston, Cujo AI, DAO (Decentralized Autonomous Organisation), Department for Veteran Affairs, Desjardins, Deutsche Bundespost, D-Link, DoorBird, Dyson, E.on, ecobee, Edison Foundation, EE, eero, Electrolux, Elgato, Eni, Enlighted, Erie, Ernst & Young, eww-Gruppe, eZLO, Fibaro, Financial Conduct Authority, Flo, Florida Power & Light, Forbes, Ford, FortrezZ, Foxconn InterConnect Technology, Garageio, Gardena, GE, Google, Grohe, Hellman & Friedman, HomeAdvisor, Horizon Robotics, HTC, Huawei, IBM, iFlytek, IFTTT, IKEA, Intel, Intellivision, Internet Retailer, IQiyi, iRobot, Jabra, JBL, Johnson Controls International, Ketra, Kohler, KPN, Kwikset, Legrand, Lenovo, LG, Liberty Mutual, LifeShield, LiFi Labs, LIFX, Lightwave, Limelight, Logitech, Lutron, Lux Products, Medtronic, Microsoft, MiOS, Mirror, Motorola, Munich Re, Music Unlimited, Nanoleaf, Netatmo, Netflix, Netgear, Nettalliansen, Ni, Nice SpA, Nortek, NVIDIA, O2, OhmConnect, OnePoll, Onkyo, OSRAM, Ozmo Devices, PC Mag, Peloton, Petcube, Philips, PrimeLocation, Property Software Group, QQ Music, Radix Labs, Razer, Resideo Technologies, Rojo, SambaNova Systems, Sensative, Sense, shopkick, Siemens, SimpleHuman, SimpliSafe, Six Apart, Sky, Skybell, Slovak Telekom, Smartvue, Smoke Detective, Somfy, Sonos, Sony, Southern California’s Edison, SpareBank 1, Spotify, Starry, Stringify, Swisscom, Telefonica, Tencent, Texas Oncor, The Weather Company, Tidal, TM, T-Mobile, Tonal, Tuya Smart, Ultimate Eats, USAA, uSwitch,, Vodafone, Volkswagen, Walmart, Wemo, Whirlpool, Willis Towers Watson, Wink, Wiz, World Economic Forum, Xiaomi, Ximalaya, Yale, YouTube, Zoopla, ZPG, Zubie, ZWave Alliance.

Data & Interactive Forecast

Juniper Research’s Smart Homes forecast suite includes projections in terms of take-up, device installed base and revenues.
  • Segment-specific forecasts include:​
    • Smart Entertainment
    • Smart Home Automation & Monitoring
    • Smart Metering
    • Connected Health
    • Connected Vehicles
    • Connected Appliances
  • Regional splits for 8 key regions, as well as country level data splits are given for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • South Korea
    • UK
    • US
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for 20 different metrics.
  • Access to the full set of forecast data of 113 tables and over 19,000 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare selected markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Smart Homes Full Research Suite


Full Research Suite

Smart Homes full research suite comprises:

  • Smart Homes PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Smart Homes data updates in harvest - find out more


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Research Details

Juniper Research
Morgane Kimmich
Key Vertical Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA