Report Overview

Juniper Research’s latest Smart Home Devices research paints a comprehensive picture of the current and future of the smart home devices market; providing strategic insights and detailed forecasts into four key smart home segments:
  • Smart Entertainment
  • Smart Home Automation & Monitoring
  • Smart Metering
  • Connected Appliances
The smart home trends research investigates current drivers of smart home adoption pushing the space forward, from emerging services to the ongoing impact of trends like voice assistant use. Juniper Research also looks into the main limitations and challenges the field faces, from interoperability to the impact of COVID-19.

Readers will also be provided with valuable insights into vendors’ strategies and a fine-grained analysis of the current competitive landscape.

This research suite includes:
  • Market Trends & Opportunities (PDF)
  • 12 months' access to harvest online data platform
Key Market Statistics
Market size in 2020: $197.4bn
Market size in 2025: $383.1bn
2020 to 2025 CAGR: 14.19%

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Key Features

  • Market Analysis: Detailed analysis of each smart home devices segment, together with insights of market trends, limitations and future outlook. This examines:
    • Segment Landscape
    • Key Market Drivers
    • Limitations, Challenges and Opportunities
    • Future Outlook
  • Business Model Analysis: Comparison of current and developing business models in the smart home space, including an analysis of:
    • Subscription, hardware sales and hybrid business models
    • The role of a variety of players in the space
  • Juniper Research Leaderboard: 15 leading smart home device vendors compared, scored and positioned on the Juniper Research Leaderboard, including:
    • August
    • Brilliant
    • Eve
    • LIFX
    • Logitech
    • Philips Hue
    • Rachio
    • Resideo
    • Roost
    • Samsung
    • Signify
    • Somfy
    • tado
    • TP-Link
    • VOCOlinc
  • Benchmark Industry Forecasts: Data projections for:
    • Smart Home Entertainment
    • Smart Home Automation & Monitoring
      • Smart Lightbulbs
      • Smart Locks
      • Smart Thermostats
      • Other Automation Devices
    • Smart Metering
    • Connected Appliances
  • Regional splits for 8 key regions, as well as country-level data splits are given for:
    • Australia
    • Brazil
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • India
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Portugal
    • Saudi Arabia
    • South Korea
    • Spain
    • Sweden
    • UK
    • US

Key Questions Answered

  1. What are the strategies for the main players in the smart home device space?
  2. What are the most successful monetisation models for the smart home?
  3. What elements of the smart home are becoming key to users?
  4. What does the smart home space need in order to move forward?
  5. What are the key challenges for further expansion of the smart home?

Companies Referenced

Case Studied: Amazon, Hive, Wyze.
Included in Juniper Research Leaderboard: August, Brilliant, Eve, LIFX, Logitech, Philips Hue, Rachio, Resideo, Roost, Samsung, Signify, Somfy, tado, TP-Link, VOCOlinc.
Mentioned: 4Lite, ADI Global Distribution, Ansell Lighting, Apple, Assa Abloy, Blue Microphones, British Gas, Comcast, Control4, Deliv, E.ON, EET Europarts, Elgato, Foneric, Gome Telecom, Google, Home Adviser, Honeywell, IBM, INNOV8, IQiyi, Kasa, LightwaveRF, Microsoft, Nexia, Philips Lighting, Razer, SmartThings , Sonos, Tapo, Tencent Video, URC, Wills Towers Watson, Wink, Yale, Zigbee Alliance.

Data & Interactive Forecast

Juniper Research’s Smart Home Devices forecast suite showcases key data findings, broken down by global regions. In addition, the report provides explanation and assumptions behind the market growth. An interactive Excel provides raw data split by device types, together with hardware and software revenue for each device type. Analysis tools enable users to create custom charts for specific markets or sectors.
  • Total installed base, shipments and revenue forecasts for:
    • Smart Home Entertainment Devices
    • Smart Home Automation & Monitoring
    • Smart Lightbulbs
    • Smart Locks
    • Smart Thermostats
    • Other Automation Devices
    • Smart Metering
    • Connected Appliances
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for 20 different metrics.
  • Access to the full set of forecast data of 130 tables and over 25,000 datapoints.
  • Download a summary of the forecasts above, or request a detailed list of every table and chart via

Geographical splits: 19 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Juniper Research has found that there will be 13.5 billion smart home devices active in 2025, with voice assistant capabilities connecting digital entertainment devices into the broader smart home control ecosystem, from smart speakers to TVs and games consoles.
  • Smart home devices will grow by 80% over the next five years, with smart home entertainment devices almost doubling in that time. Entertainment devices will also take the bulk of the sectors revenue, at over $230 billion in 2025.
  • By contrast, the smart metering market will grow slowly, at an average rate of 2% per year worldwide. Juniper Research notes that this requires continued support from regulatory authorities to move much further. This will lead to slow growth in the markets outside of Europe, where such support has never been particularly strong.
  • Home automation devices will grow to 3.9 billion active devices in use, led by lightbulbs and locks, which tend to be replaced on a per household basis when they are replaced. However, the report notes that these will be part of only 11% of households in 2025, as these are not devices that consumers will be driven to replace on a regular basis.

Smart Home Devices Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Nov 2020




Research Details

Juniper Research
Steven Jones, James Moar
Key Vertical Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA