IoT in Retail

IoT in Retail: Strategies & Forecasts for Retailers & Platform Providers 2018-2023

Juniper Research’s latest IoT (Internet of Things) in Retail research offers detailed and highly valuable analysis of how the IoT is being utilised in the retail environment, as well as suggesting how retailers can take advantage of further retail IoT market opportunities. It also shares crucial insights into the future challenges of IoT deployment in retail and how they can be addressed successfully.

Juniper Research’s retail IoT use cases market report provides strategic recommendations and future outlook for retailers and platform providers, covering three core areas of Internet of Things retail industry disruption, including:
  • Customer Engagement
  • Customer Experience
  • Supply Chain
This IoT retail case study research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform


Key Features

  • IoT in Retail Core Analyses: Strategic analysis, including progress to date and future outlook for a range of technologies in the following areas:
    • Customer Engagement
    • Customer Experience
    • Supply Chain
  • IoT in Retail Technology Implementation Index: In-depth analysis of 17 key technologies for IoT deployment in retail, charting the impact they have had to date and their future prospects.
  • Sector Dynamics: Including country level assessments for key markets, as well as analyses for the supporting technologies which impact the rate of IoT transformation in retail, including:
    • AI
    • Big Data
    • Cloud Computing
    • Blockchain
    • Edge Computing
  • Juniper Leaderboard: 12 IoT retail platform providers compared, scored and positioned on the Juniper Leaderboard matrix, including:
    • Carriots
    • IBM
    • Intel
    • LNL Systems
    • Losant
    • Mojix
    • Nokia Networks
    • Oracle
    • RetailPro
    • Software AG
    • Vitria
  • Benchmark Industry Forecasts: Market segment forecasts for IoT adoption, devices, hardware and software revenue, split by:
    • RFID
    • Bluetooth Beacons
    • Digital Signage
    • ERP (Enterprise Resource Planning)
    • IoT Platforms

Key Questions

  1. What is the size of the IoT opportunity for retail service providers?
  2. What are the most successful IoT approaches in the retail space and how will they fare in the future?
  3. How can stakeholders make the most of their IoT strategy?
  4. Who are the key disruptors in this space, and what strategies are vendors employing?
  5. How is the industry expected to develop towards 2023?

Companies Referenced

Interviewed: ADLINK, Gemalto, Rubicon Labs.
Profiled: Carriots, EVRYTHNG, IBM, Intel, LNL Systems, Losant, Mojix, Nokia, Oracle, RetailPro, Software AG, Vitria.
Case Studied: Carrefour, Mall of America.
Mentioned: 7-Eleven, Accenture, Adyen, Alcatel-Lucent, Aldi, Alibaba, Altair, Amazon, Apiary, AppCard, Apple, Arm, Asda, Astronomer, AT&T, Auburn University, Audi, Avanade, Avantos, Avery Dennison, Best Buy, Bosch, Boyaca, Brands4Friends, BT, Canvass Analytics, Capgemini, Catapult Systems, Caterpillar, Cazena, CirrusLabs, Cisco, Cloudera, Cognizant, Comptel, Cumulocity, Current, Cybereason, Daimler,, Deepfield, Dell, Deloitte, Dialog Semiconductor, Didi Chuxing, Differential, Digimarc, eASIC, EDEKA, EE, Enel, Ericsson, Ernst & Young, Esri, Etisalat, Facebook, Flipkart, FlowThings, Footlocker, Foxconn Fujitsu, Gant, Geeks Without Borders, General Electric, Google, GS1, Gucci, Hewlett Packard, Hitachi, Honeywell, Huawei, Hyperquake, IFTTT, Improbable, Indra, Infosys, Interact Lighting,, JDA, Katerra, KPMG, Kubu Ventures, Lidl, Louis Vuitton, Marmalade, Microsoft, Moat, Modulus, Motorola, NEC, Numerex, NVIDIA, NXP Semiconductors, Ocado, Ofcom, Oniqua, Orange, OSIsoft, Petuum, Philips, PLAT.ONE, Pozuelo de Alarcón, Pricer, Progress, Qualcomm, Qubole, Rebecca Minkoff, Reebok, REWE, Rockfish, Rubikloud Technologies, Sage, Sainsbury’s, Salesforce, SAP, Satisfi Labs, Saturn, Schneider Electric, Sharp, Siemens, Sierra Wireless, Sigfox, Silego, SmartLabel, Snapdeal, SoftBank, SpaceTime Insight, SparklineData, Staples, Syntiant, Target, Tele2, Telefonica, Tesco, Thales, The Cloud Networks Limited, TrendMiner, Uber, Unatec, Under Armour, Uptake, Viptela, Vodafone, Volvo, Wairbut, Walmart, WeChat, Wercker, WestRock Company, WhatsApp, WorkSnug, Zappar, Zementis, Zenedge, Zulily.

Data & Interactive Forecast

Juniper’s IoT (Internet of Things) in Retail forecast suite includes:
  • Forecasts for 8 key regions, as well as 11 countries, including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • IoT Devices
    • All connected IoT Retail Units
    • IoT Platform Connected Retail Units
  • RFID
    • Installed Base, Shipments
    • Software & Hardware Revenue
  • Bluetooth Beacons
    • Installed Base, Shipments
    • Software & Hardware Revenue
  • Digital Signage
    • Installed Base, Shipments
    • Hardware Revenue
  • ERP
    • Adoption
    • Software Revenue
  • IoT Platforms
    • Adoption
    • Device Traffic
    • Software Revenue
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 50 tables and over 6,498 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

IoT in Retail Full Research Suite


Full Research Suite

IoT in Retail full research suite comprises:

  • IoT in Retail Executive Summary PDF Report
  • IoT in Retail Deep Dive Strategy & Competition PDF Report
  • IoT in Retail Deep Dive Data & Forecasting PDF Report
  • IoT in Retail Interactive Forecast Excel Data
  • 12 months' access to IoT in Retail data updates in harvest - find out more


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Research Details

Juniper Research
Nick Maynard
Key Vertical Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA