Report Overview

Juniper Research’s new Digital Retail Technologies research report provides a detailed examination on how the retail market is being disrupted by the introduction of new digital strategies.

The report focuses on the technologies being used to disrupt the established business models in brick-and-mortar retail, including the use of smart checkouts, RFID, beacons and others. The report also includes an extensive analysis of how AI is being leveraged in the retail market, to enable improved customer experiences and greater retailer efficiency.

The research report also positions AI vendors via a Juniper Research Positioning Index; providing a key resource when considering the AI in retail market. This is complemented by a Juniper Research Positioning Index for retailers; showing the extent to which the world’s largest retailers are embracing new technology. This is accompanied by an extensive forecast suite, which analyses in depth the adoption of technologies across a high number of countries and segments.

This research suite comprises:
  • Strategy & Forecasts (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF/IFxl)
  • 12 months' access to harvest online data platform
Key Market Statistics
Market size in 2020: $14.3bn
Market size in 2025: $45.8bn
2020 to 2025 CAGR: 26.2%

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Key Features

  • Future Retail Technologies Market Dynamics: Detailed analysis of the current state of technological adoption in the retail market and future outlook; examining technologies including:
    • Beacons
    • RFID
    • Robotics
    • Smart Checkouts
    • Digital Signage
  • AI Use in Retail Analysis: Extensive analysis of the increasing adoption and prospects for the use of AI in the retail market, including three main areas:
    • Demand Forecasting
    • Customer Service
    • Personalisation & Marketing
  • Juniper Research AI in Retail Vendor Positioning Index: Key player capability and capacity assessment for 15 AI in retail vendors:
    • Adobe
    • Amazon
    • Cortexica Vision Systems
    • Evolv
    • Google
    • IBM
    • Intel
    • Microsoft
    • Oracle
    • Relex
    • Salesforce
    • SAP
    • Slyce
    • ToolsGroup
    • ViSenze
  • Juniper Research Retailer Technological Innovation Index: 15 leading retailers positioned on their use of technology.
    • Aeon
    • Aldi
    • Amazon
    • Auchan
    • Best Buy
    • Carrefour
    • Costco
    • Home Depot
    • IKEA
    • Lidl
    • Target
    • Tesco
    • Waitrose
    • Walmart
  • Benchmark Industry Forecasts: Forecasts for adoption and revenue provided across the following segments:
    • Beacons
    • RFID
    • Robotics
    • Smart Checkouts
    • Digital Signage
    • AI Demand Forecasting
    • AI Marketing
    • AI Customer Service

Key Questions Answered

  1. What are the cutting-edge retail technologies of today, and how should they be used?
  2. Who are the leading retailers when it comes to in-store technology?
  3. At what pace are retailers expected to adopt machine learning services?
  4. What are the most viable use cases for AI deployment in the retail industry?
  5. Who are the key disruptors in this space, and what strategies are vendors employing?

Companies Referenced

Included in Juniper Research Retailer Technological Innovation Index: Aeon, Aldi, Amazon, Auchan, Best Buy, Carrefour, Costco, Home Depot, IKEA,, Lidl, Target, Tesco, Waitrose, Walmart.
Included in Juniper Research AI in Retail Vendor Positioning Index: Adobe, Amazon, Cortexica Vision Systems, Evolv, Google, IBM, Intel, Microsoft, Oracle, Relex, Salesforce, SAP, Slyce, ToolsGroup, ViSenze.
Mentioned: Alibaba, Alphabet, Amazon Echo, Amazon Web Services (AWS), Amplifon, Apple, Aston Martin, Azure, Bed Bath & Beyond, Body Labs, Bossa Nova Robotics, Cash Converters, Computing-Tabulating-Recording Company, CPG, CRX (Collaborative Retail Exchange), eBay, Fabletics, Gap, Headspace, Imperial College London, Information Resources, Inc. (IRI), Intelligence Retail, Jet, Kroger, Lennox, M&S, Macy’s, Natuzzi Italia, O2, On The Spot, One Door, Pentium, Pottery Barn, Pricer, Publix, Sainsbury’s, SilverCloud, SoftBank, Symphony Retail AI, Telefónica, Tencent, Tommy Hilfiger.

Data & Interactive Forecast

Juniper Research’s Digital Retail Technologies forecast suite includes:
  • Segment forecasts for, including adoption and revenue:
    • Beacons
    • RFID
    • Robotics
    • Smart Checkouts
    • Digital Signage
    • AI Demand Forecasting
    • AI Marketing
    • AI Customer Service
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for 10 different metrics.
  • Access to the full set of forecast data of 74 tables and more than 15,000 datapoints.

Geographical splits: 19 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

The value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020. Smart checkout technologies provide much simpler user experiences by removing traditional checkouts; embracing a ‘just walk out’ approach. The rapid growth will be driven by retailers seeking sustainable business models in the wake of the COVID-19 pandemic. However, the pandemic’s impact is only an acceleration of a long-term decline in the fortunes of traditional retail.
  • While the growth in adoption is dramatic, innovation will be limited to the convenience segment, where product lines are simpler and implementation costs are lower. These roll-outs will also be limited to larger retail chains that can afford the significant investment costs involved.
  • The use of AI by retailers, including smart checkout systems and chatbots, will be critical in ensuring that retailers can deliver a compelling omnichannel experience to consumers. The drive for efficiency will lead to investments of over $23 billion by retailers in AI by 2025, up from just over $5 billion in 2020.
  • The use of RFID for tracking is essential to enabling analytics use within the retail supply chain. As retailers need ever greater efficiency, analytics is crucial, but is only as good as the data it is based on. This need for standardised data for analysis will propel RFID’s deployment; driving RFID shipments for retail to over 32 billion in 2025, from 9 billion in 2020.

Digital Retail Technologies Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Sep 2020




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Research Details

Juniper Research
Nick Maynard, Adedoyin Idowu
Key Vertical Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA