Digital Advertising: Market Data & Forecasts 2022-2026Digital Advertising: Market Data & Forecasts 2022-2026Juniper Research’s Digital Advertising forecast suite provides a comprehensive dataset and assessment of the future of the digital advertising market. It provides a pioneering market evaluation, highlighting key growth areas that advertisers must target to maximise their advertising revenue. In addition, the forecast suite quantifies the revenue for mobile and online advertising, as well as the growth of OTT TV advertising, SMS advertising and DOOH.



Provided in a PDF report and interactive Excel spreadsheet.

The forecasts include:
  • Digital Advertising Market Summary
    • Total Digital Advertising Market Value
    • Total Digital Advertising Spend Lost to Ad Blockers
    • Net Digital Advertising Spend
  • PC Advertising, Split by Display Ads, Video Ads and Search Ads:
    • Total Number of Desktop/Notebook Ads Viewed per Year
    • Net Desktop/Notebook Advertising Spend
  • Mobile Advertising, Split by Smartphones, Featurephones and Tablets. For each device level split, Juniper Research provides further splits for display ads, search ads and in-app ads:
    • Total Number of Internet Display Ads Viewed on Mobile Devices
    • Total Mobile Advertising Spend
  • SMS Advertising
    • Total Number of A2P SMS Advertising Messages per annum
    • Total SMS Advertising Spend
  • OTT TV Advertising, Split by Connected Tvs, Desktops & Notebooks, Smartphones, and Tablets:
    • Total Number of Ad Impressions Displayed over OTT TV Applications
    • Net In-app OTT TV Advertising Spend
  • DOOH Advertising
    • Total Number of Digital Signage Units
    • Total Number of Advertiser Digital Signage Subscriptions
    • Total Advertiser Spend on Digital Signage OOH Advertising
Download a summary of the forecasts above, or request a detailed list of every table and chart via info@juniperresearch.com.

Interested in receiving the very latest Digital Advertising data updates? Our Full Research Suite includes 12 months access to our harvest digital markets intelligence centre - Find out more.

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Digital Advertising: Market Data & Forecasts 2022-2026

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Juniper Research’s Digital Advertising forecast suite provides a comprehensive dataset and assessment of the future of the digital advertising market. It provides a pioneering market evaluation, highlighting key growth areas that advertisers must target to maximise their advertising revenue. In addition, the forecast suite quantifies the revenue for mobile and online advertising, as well as the growth of OTT TV advertising, SMS advertising and DOOH.



Provided in a PDF report and interactive Excel spreadsheet.

The forecasts include:
  • Digital Advertising Market Summary
    • Total Digital Advertising Market Value
    • Total Digital Advertising Spend Lost to Ad Blockers
    • Net Digital Advertising Spend
  • PC Advertising, Split by Display Ads, Video Ads and Search Ads:
    • Total Number of Desktop/Notebook Ads Viewed per Year
    • Net Desktop/Notebook Advertising Spend
  • Mobile Advertising, Split by Smartphones, Featurephones and Tablets. For each device level split, Juniper Research provides further splits for display ads, search ads and in-app ads:
    • Total Number of Internet Display Ads Viewed on Mobile Devices
    • Total Mobile Advertising Spend
  • SMS Advertising
    • Total Number of A2P SMS Advertising Messages per annum
    • Total SMS Advertising Spend
  • OTT TV Advertising, Split by Connected Tvs, Desktops & Notebooks, Smartphones, and Tablets:
    • Total Number of Ad Impressions Displayed over OTT TV Applications
    • Net In-app OTT TV Advertising Spend
  • DOOH Advertising
    • Total Number of Digital Signage Units
    • Total Number of Advertiser Digital Signage Subscriptions
    • Total Advertiser Spend on Digital Signage OOH Advertising
Download a summary of the forecasts above, or request a detailed list of every table and chart via info@juniperresearch.com.

Interested in receiving the very latest Digital Advertising data updates? Our Full Research Suite includes 12 months access to our harvest digital markets intelligence centre - Find out more.

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Research Details

Publisher:
Juniper Research
Published:
07/02/2022
Author(s):
Scarlett Woodford
Category:
Digital Advertising
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, Ukraine, UK, USA, Vietnam

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