Digital Advertising Fraud

Digital Advertising Fraud: Market Prospects & Future Strategies 2019-2023

Juniper Research’s Digital Advertising Fraud research provides a must-read analysis of the current digital advertising ecosystem, the future of digital advertising fraud and market strategies for mitigating the loss to fraudulent activities. The research also provides a comprehensive evaluation of the types of fraud, future innovation in fraud tactics and the leading fraud mitigation platforms.

This research suite includes:
  • Market Trends & Opportunities (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform


Key Features

  • Market Landscape: Extensive analysis of the future outlook of the digital advertising market, and the role emerging technologies will play in its development.
    • Future opportunities in Mobile, Online and OTT TV Advertising
    • Key market trends, drivers and constraints acting on the digital advertising market
  • Benchmark Industry Forecasts: Market forecasts for the prevalence of fraud in the industry and total potential loss to advertising fraud. Forecasts also include the amount of ad spend that can be recovered through the adoption of fraud mitigation solutions. This is split across:
    • Online advertising
    • Mobile browsing advertising
    • In-app advertising
    • Install attribution fraud
  • Digital Advertising Platform Analysis: 5 year forecasts for digital advertising platform revenues and market share analysis for leading advertising networks, including:
    • Amazon
    • Baidu
    • Bing
    • Facebook
    • Google
    • Tencent
    • Twitter
  • Juniper Research Leaderboard: 15 leading MMPs (Mobile Measurement Platforms) and anti-fraud solution providers compared, scored and positioned on the Juniper Research Leaderboard.
  • Interviews with leading players across the value chain, including:
    • App Samurai
    • ClickGUARD
    • Codewise
    • GumGum
    • Kochava
    • mGage
    • Pixalate
    • Singular
    • Telecoming
    • TrafficGuard

Key Questions

  1. How much will the digital advertising ecosystem be worth by 2023?
  2. Who are the leading digital advertising platforms?
  3. Who are the leading mobile measurement platforms and fraud mitigation solutions?
  4. How much will advertisers lose to digital advertising fraud over the next 5 years?
  5. Which strategies can be adopted to maximise the mitigation of losses to advertising fraud?

Companies Referenced

Interviewed: Adjust, Affle, App Samurai, ClickGUARD, Codewise, GumGum, Kochava, mGage, Pixalate, Singular, Telecoming, TrafficGuard.
Profiled: Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise, Comscore, Impact, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard, TUNE.
Case Studied: Amazon.
Mentioned: A4D, Aarki,, Acxiom, Adalyser, Adcolony, Adconnect, Adform, Ad‑juster, Adobe, Adveritas, Aeron, Affluent, Airbnb, Alphabet, Altitude, Amobee, Apartment List, Appfuel, Apple, Appier, AppLift, AppNexus, Apsalar, Artisan, ATIS (Alliance for Telecommunications Industry), Baidu, BBC Worldwide, Bennett, Bing, Branch, Button, CAAF (Coalition Against Ad Fraud), Cassandra, CBS, Centro, Centurion Corporation, Chartboost, Chewy, ClearPier, ClearSaleing, Coleman & Co, CreditSesame, D2C, Dataxu, elex, Eureka & Docker, Eyeball Division, Facebook, Fiksu, Fitplan, Forbes, Forensiq, FreeWheel, Fyber, GFK, Goodway Group, Google, Grammarly, Gripati Digital Entertainment, Groupon, GS Stat Counter, HIS Markit, Hotel Tonight, IMDB, InferSystems, InMobi, Innovid, Innvervate, Inovalon,, ironSource, Itochu, Kabbage, Kayzen, Leadpoint, Liftoff, LinkedIn, Lyft, M&C Saatchi, Managed Objects,, Marriott Hotels, Match, McDonald’s, M-Code, MediaOcean, MediaRadar, Mediarails, Microsoft, Migros, MobileDevHQ, MobileRQ, Mobimasta, MoPub, mParticle, Mpire, MRC (Media Rating Council), Netty, Neustar, Nike, NinthDecimal, Olymp Trade, Omnicom Media Group, Onavo, optimob, Oracle, Pandora, Paperclip, Partnerize, PlaceIQ, PLAYXPERT, Pocket Media, Pubmatic, Rakuten, Rappi, Razer, RhythmOne, Roku, runtastic, Sabre Holdings,, Segment, Shazam, Shoffr, Shopcom, Shopify, Simmons, Sizmek, Skillz, Snap, SoundCloud, Spotify, Spring Boot on Java 8, Symantec, Tappx, Telaria, TVSquare, Tvty, Twitter, Unbotify, Verizon, Vizury, Vungle, WyWy, Yelp,, Zynga.

Data & Interactive Forecast

Juniper Research’s Digital Advertising Fraud  forecast suite includes:
  • Regional data splits for 8 key regions and country level splits for:
    • US
    • Canada
    • UK
    • Germany
  • Total number of fraudulent ads delivered, and total advertiser loss to fraud, split by
    • Online advertising
    • Mobile browsing advertising
    • In-app advertising
    • Install attribution fraud
  • Total potential recovered ad spend via fraud mitigation solutions
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper Research’s data for 3 different metrics.
  • Access to the full set of forecast data of 44 tables and over 3,600 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Digital Advertising Fraud Reports


Full Research Suite

Digital Advertising Fraud full research suite comprises:

  • Digital Advertising Fraud PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Digital Advertising Fraud data updates in harvest - find out more


Click here for more information and purchase options

May 2019




PDF Report & Excel

Digital Advertising Fraud report and forecasts only, comprises:

  • Digital Advertising Fraud PDF report
  • Interactive Forecast IFXL spreadsheet


Click here for more information and purchase options

May 2019




Research Details

Juniper Research
Sam Barker
Key Vertical Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, UK, USA