AI in Digital Advertising

• Market Landscape: Extensive analysis of the future outlook of the market and the role emerging technologies will play in the development of the market.
  • Future benefits of AI, including fraud detection and programmatic advertising
  • Future opportunities in Mobile, Online, OTT TV and Digital Out-of-Home Advertising
  • Key market trends, drivers and constraints acting on the digital advertising market
• Digital Advertising Platform Analysis: 5-year forecasts for digital advertising platform revenues and market share analysis for leading advertising networks, including:
  • Amazon
  • Baidu
  • Bing
  • Facebook
  • Google
  • Tencent
  • Twitter
• Juniper Research Positioning Index: A comparative assessment of AI advertising services from 19 digital advertising service providers, categorised in terms of the depth of their service offerings. Vendors in our Positioning Index include:
  • Affectiva
  • Amazon
  • Amplero
  • Baidu
  • Bidalgo
  • Congnitiv
  • Conversica
  • Dynamic Yield
  • Facebook
  • Google
  • GumGum
  • IBM
  • Influential
  • InsideSales.com
  • Invoca
  • Microsoft
  • Quantcast
  • SalesForce
  • Sizmek
• Benchmark Industry Forecasts: Understand the impact of  AI on the digital advertising market, identify key market opportunities and the impact on advertising platform revenues. The forecasts cover 8 key global regions and 4 country level splits, including the following segments:
  • Mobile search advertising
  • Mobile display advertising
  • Online advertising
• Interviews with leading players across the value chain, including:
  • App Samurai
  • ClickGUARD
  • Codewise
  • GumGum
  • Kochava
  • mGage
  • Pixalate
  • Singular
  • Telecoming
  • TrafficGuard
• Juniper Research Leaderboard: 15 leading MMPs (Mobile Measurement Platforms) and anti-fraud solutions providers compared, scored and positioned on the Juniper Research Leaderboard.

1. How is AI being used in the digital advertising?
2. How much will the digital advertising ecosystem be worth by 2023?
3. Who are the leading digital ad fraud detection and mitigation platforms?
4. How will AI-based programmatic advertising be used by 2023?
5. How will future legislation impact the use of AI in the digital advertising industry?

Interviewed: Adjust, Affle, App Samurai, ClickGUARD, Codewise, GumGum, Kochava, mGage, Pixalate, Singular, Telecoming, TrafficGuard.
 
Profiled: Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise, Comscore, Impact, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard, TUNE.
 
Case Studied: Amazon.
 
Included in Vendor Positioning Index: Affectiva, Amazon, Amplero, Baidu, Bidalgo, Cognitiv, Conversica, Dynamic Yield, Facebook, Google, GumGum, IBM, Influential, Insidesales.com, Invoca, Microsoft, Quantcast, Salesforce, Sizmek.
 
Mentioned: A4D, Aarki, Acquired.io, Acxiom, Adalyser, Adcolony, Adconnect, Adform, Ad‑juster, Adobe, Adveritas, Aeron, Affluent, Airbnb, Alphabet, Altitude, Amobee, Apartment List, API.ai, Appfuel, Apple, Appier, AppLift, AppNexus, Apsalar, Artisan, Associated Press, ATIS (Alliance for Telecommunications Industry), AVA.ai, BBC Worldwide, Bennett, Bing, Branch, Burger King, Button, BuzzFeed, C9, CAAF (Coalition Against Ad Fraud), Cambridge Analytica, Cassandra, CBS, Centro, Centurion Corporation, CenturyLink, Chartboost, Chewy, Citigroup, ClearPier, ClearSaleing, Coleman & Co, CreditSesame, Cricket Wireless, D2C, Dark Blue Labs, Dataxu, Demandware, Dentsu, Diply, elex, Eloqua, Epson, Eureka & Docker, everjobs, Eyeball Division, Fiksu, Fitplan, Folloze, Forbes, Forensiq, FreeWheel, Fyber, General Mills, GFK, Goodway Group, Grammarly, Gripati Digital Entertainment, Groupon, Halli Labs, Hallmark Channel, HelloFresh, HIS Markit, Hotel Tonight, HP, HubSpot, IMDB, iHance, Implisit, InferSystems, InMobi, Innovid, Innvervate, Inovalon, Instagram, Investing.com, ironSource, Itochu, Kabbage, Kaggle, Kayzen, Kellogg’s, KITT.AI, Lamoda, Leadpoint, Lexus, Liftoff, LinkedIn, Liverpool Football Club, Lyft, M&C Saatchi, Managed Objects, Marketo, Markt.ooo, Marriott Hotels, Mars, Match, McDonald’s, M-Code, MediaOcean, MediaRadar, Mediarails, MetaMind, Migros, MobileDevHQ, MobileRQ, Mobimasta, MoPub, mParticle, Mpire, MRC (Media Rating Council), Nestlé, Netty, Neustar, NewVoiceMedia, Nike, NinthDecimal, Nudge.Ai, Olymp Trade, Omnicom Media Group, Onavo, optimob, Oracle, Pandora, Paperclip, Pardot, Partnerize, Peer39, Pepsi, Pinterest, PlaceIQ, PLAYXPERT, Pocket Media, PointRoll, Publicis, Pubmatic, Rakuten, Rappi, Raven Tech, Razer, reddit, RelateIQ, RhythmOne, Rocket Fuel, Roku, runtastic, Saatchi LA, Sabre Holdings, Samsung, SAP, Savings.com, ScaleArc, Segment, Sephora, Shazam, Shoffr, Shopcom, Shopify, Simmons, Skillz, Snap, Sony, SoundCloud, Spotify, Spring Boot on Java 8, Stitchfix, StrikeAd, Sunset World, Symantec, Synthace, Tappx, Telaria, The Atlantic, The Canadian Real Estate Association, The Los Angeles Film School, Toyota, TVSquare, Tvty, Twitter, Unbotify, Under Armour, Urban Outfitters, Verizon, Vice, Vision Factory, Vizury, Vungle, Walmart, WhiteOps, WyWy, xPerception, Yelp, Yodas.com, Zynga

Juniper Research’s AI in Digital Advertising forecast suite includes:

• Regional data splits for 8 key regions and country level splits for:
  • US
  • Canada
  • UK
  • Germany
• AI Platform Revenues, split by:
  • Mobile search advertising
  • Mobile display advertising
  • Online advertising
• Interactive Excel Scenario tool allowing user the ability to manipulate Juniper Research’s data for 3 different metrics.
• Access to the full set of forecast data of 19 tables and over 1,500 data points.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.