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The Internet of Things for Platform Providers
OverviewJuniper’s latest Internet of Things for Platform Providers research offers detailed and highly valuable analysis of the IoT (Internet of Things) market. This insight is offered from a platform provider’s perspective; providing an in-depth assessment of the role platform providers have in the IoT market.  It also shares crucial insight into the future challenges to the IoT and how they can be addressed successfully.

Juniper’s incisive research provides in-depth analysis of the future outlook for the IoT in terms of business models, service provider opportunities as well as key market forces. Juniper’s research covers key IoT market segments, including:
  • Consumer
  • Industrial
  • Public Services
This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months access to harvest online data platform

Key Features

  • IoT Core Strategy Analyses: strategic analysis, including challenge, approach and future outlook assessment for:
    • Edge Computing
    • Low Power Wide Area Network Technologies
    • Business Model Approaches
    • Platform Approaches
    • Process Automation
    • Payment & Event Transactions
  • Sector Dynamics: Analyses for the impact of IoT vertical markets across consumer, industrial and public service segments, aligned with a breakdown of current market trends. The analysis is conducted by:
    • User Impact
    • Future Scale
    • Revenue Opportunity
    • Interoperability
    • Regulation
    • Cost Barriers
    • Quality of User Experience
    • Ecosystem Readiness
  • Juniper Leaderboard: 12 IoT platform providers compared, scored and positioned on the Juniper Leaderboard matrix, including:
    • Adlink
    • AWS (Amazon Web Services)
    • Cisco
    • Google
    • IBM
    • Intel
    • Microsoft
    • Oracle
    • SAP
    • Schneider Electric
    • Siemens
    • Splunk
  • Benchmark Industry Forecasts: Market segment forecasts for IoT adoption across consumer, industrial and public services segments, including:
    • Unit installed base
    • Unit shipments
    • Hardware revenues
    • Software platform revenues

Key Questions

  1. What is the size of the IoT hardware and software platform revenue opportunity?
  2. Which verticals in the IoT are poised as high growth markets?
  3. How can platform providers maximise their offering in an increasingly competitive environment?
  4. Who are the key disruptive platform providers in this space, and what strategies are they employing?
  5. What factors will drive deployment scale up, and what market challenges remain?

Companies Referenced

Interviewed: achelos, ADLINK, G&D (Giesecke & Devrient), Gemalto, OpenFog Consortium, Rachio, Rubicon Labs, Vodafone.
Profiled: achelos, ADLINK, AWS (Amazon Web Services), Cisco, Google, IBM, Intel, Microsoft, Oracle, SAP, Schneider Electric, Siemens, Splunk.
Case Studied: OpenFog Consortium, Vodafone.
Included in Vendor Positioning Index: Antworks, Automation Anywhere, Blue Prism, Infosys/EdgeVerve, Ikarus, IP Soft, Kryon, Pegasystems, Tech Mahindra, UiPath, Wipro, WorkFusion.
Mentioned: 3GPP, ABB, Accenture, Aconex, AirVantage, Alphabet, Amazon, Apple, Arm, AT&T, Atos, BBC, BenQ, BitSE, BNY Mellon, Bosch, Building Robotics, Capgemini, CAPP (Collaborative Automation Partnership Program), Caterpillar, China Unicom, Chronicled, Citrix Systems, Comodo, Comptel, ConsenSys (Consensus Systems), Coresystems, Cumulocity, Cybereason,, Dell, Deloitte, Deutsche Telekom, Dialog Semiconductor, Didi Chuxing, eASIC, Enel, Enlighted, Equifax, Etisalat, Facebook, FDA (Food and Drug Administration), FFG (Fair Friend Group), FitBit, Flex, FlowThings, Foxconn, Fujitsu, GE (General Electric), GoPro, HelloFresh, HERE, Hitachi, HL7 (Health Level Seven International), Honeywell, Huawei, IEA, IEEE, Improbable, Indra, Ingenu, IoT Alliance, J2 Innovations, JDA, Katerra, Kemppi, KPMG, Krypton, KT, L’Oreal, Larsen & Toubro, Leman Micro Devices, LinkedIn, LoRa Alliance, Loxone, MaxEAM, Morrison’s, NASA, NEC, Neos, NHS, Nokia, Numerex, NVIDIA, nxtControl, ODVA, Oniqua, Petuum, PLAT.ONE, Princeton University, Qualcomm,, Rolls-Royce, Samsung, Semtech, Sharp, Shell, Siemens, Sierra Wireless, Sigfox, Silego, Skuchain, Softbank, Software AG, Sogeti, SparklineData, Stäubli, Stream Technologies, Symantec, Tata, Temasek, Thales, The Things Network, Total, Toyota, TP LINK, T-Systems, Uber, Under Armour, Uplus, Uptake, US Department of Health and Human Services, Verifone, Viptela, Visy Industriesm, VMWare, VW, Zementis.


Data & Interactive Forecast

Juniper’s Internet of Things for Platform Providers forecast suite includes:
  • Forecasts for 8 key regions as well as 11 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • USA
  • IoT Devices
    • Consumer Devices
    • All Other IoT Devices (Industrial & Enterprise)
  • Consumer Market
    • Smart Home, Connected Vehicles, Digital Health Monitoring
    • Devices, Software Platform & Hardware Revenue
  • Industrial Market
    • Retail, Connected Buildings, Agriculture
    • Devices, Software Platform & Hardware Revenue
  • Public Services Market
    • Smart Street Lighting, Smart Metering, Smart Grid Distribution Automation, Smart Traffic Management, Smart Parking
    • Devices, Software Platform & Hardware Revenue
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 116 tables and over 17,000 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


The Internet of Things for Platform Providers: Opportunities, Strategies & Forecasts 2018-2023

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Juniper has comprehensively assessed the global Internet of Things for Platform Providers market; providing essential reading for platform providers looking to understand the market prospects for the entire sector.

The study provides in-depth analysis of the future market in terms of cybersecurity, project scale, and cost, as well as the management of IoT events and transactions. In addition, key vertical markets in the IoT are investigated in terms of their future impact across several metrics.

The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Deep Dive Strategy & Competition – Strategic analysis of market dynamics, constraints and trends, together with a detailed investigation of key IoT segments and player analysis through the Juniper Leaderboard (PDF).
  3. Deep Dive Data & Forecasting – IoT market prospects analysis together with 5 year forecasts for key metrics, including number of IoT units in use, split by key segments, aligned with hardware and software platform revenues.
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 17,000 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Nick Maynard
The Internet of Things for Platform Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

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