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The Internet of Things for Platform Providers
OverviewJuniper’s latest IoT (Internet of Things) research looks deeper into the world of IoT by addressing the ‘what’s next?’ in terms of moving beyond simply connecting devices. It examines the path to IoT deployments at scale and analyses key emerging trends and future opportunities for service providers.

Juniper’s IoT research provides a comprehensive perspective on the three key market segments encompassing IoT applications:
  • Consumer
  • Industrial
  • Public Services
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecasts (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Sector Dynamics: Detailed analysis of the present market state and future outlook, examining:
    • Merger & acquisition analysis
    • Venture capital investment landscape and future prospects
    • Key trends, emerging market forces and their impact
  • Platform Service Provider Analysis: In-depth examination of the service provider landscape for IoT, with a focus towards deployments at scale. It analyses:
    • Service provider challenges & strategies
    • Analytics opportunities & Big Data 2.0 requirements
    • Low Power Wide Area connectivity business model & viability assessment
  • Interviews with leading players, including: 
    • Actility
    • BoldIQ
    • Exosite
    • Gemalto
    • Giesecke & Devrient
    • Indegy
    • Infobright
    • Particle
    • Positive Technologies
    • Rubicon Labs
    • Rulex
  • Juniper Leaderboard: Key player capability and capacity assessment
  • Benchmark Industry Forecasts: Market segment forecasts for IoT adoption, devices, hardware and platform revenue, split by:
    • Consumer
    • Industrial
    • Public Services

Key Questions

  1. What is the size of the IoT software platform & hardware spend opportunity?
  2. How can platform service providers address the challenges of IoT deployments at scale
  3. Who are the key disruptors in this space, and what strategies are vendors employing?
  4. How is the industry expected to develop towards 2021?
  5. Which connectivity technologies are expected to play a key role moving forward?

Companies Referenced

Interviewed: Actility, BoldIQ, Exosite, G&D (Giesecke & Devrient), Gemalto, Infobright, Particle, Rulex.
Profiled: Actility, BoldIQ, Cisco, Exosite, G&D (Giesecke & Devrient), GE (General Electric), Gemalto, IBM, Infobright, Particle, Splunk, Xively.
Case Studied: Exosite, Rulex.
Mentioned: 3D Robotics. 3GPP, ABB, Accenture, Acuity Brand, Aeris, Aerospike, Akamai Technologies, Alstom, Altair, Altizon Systems, Amazon, Ambiq Micro, ANSI (American National Standards Institute), Apple, ARM, Arynga, Associated Press, AT&T, Athos, Bat Blue Networks, Baynote, Biotelemetry, Bitfinder, Blue Coat, Boeing, Broadcom Wireless, Brocade, C3 IoT, Canary, Caspida, Chrono Theraputics, Cinterion, Cisco Jasper, Citigroup, Citrix Systems, ClearBlade, CloudFlare, CloudOne, CyberX, Cypress Semiconductor, Dell, Deutsche Telekom, DevicePilot, Dyn, Ecobee, Electric Imp, Emu Analytics, Endeavour, Esri, Estimote, Executive AirShare, Exfo, FAO (Food and Agriculture Organization), Farmer's Edge Laboratories, Farmlogs, Fedem Technology, Fleetmatics, Foxconn, Frost Data Capital, Genband, GlobeAir, Glue, Google, GreenPeak Technologies, Greenwave, HARMAN, Helium, Heroku, Hitachi, Infoblox, Ingenu, Inmarsat, Intel, Iris Analytics, ITU (International Telecommunication Union), JetSuite, Kepler Communications, Kepware Technologies, Kickstarter, KONUX, KUKA, Leaba Semiconductors, Libelium, LitBit, LogMeIn, Logi Analytics, LoRa Alliance, Lunar, Lutron Electronics, Mahindra Comviva, Marvell, MediaTek,, Metafor Software, Microsoft, Midea, Mitel, Moody’s Analytics, MSCI Index for Emerging Markets, NEMA’s (National Electrical Manufacturers Association), Netatmo, New England Biolabs, NVIDIA, NXP, Oracle, Orange, Otono Networks, Palo Alto Networks, Parker, Philips, Pivotal, PLAT.ONE, Polystar, Publicis Groupe, PubNub, QlikTech, Qorvo, Qualcomm, Quest Technologies, Redcore, Resilient Systems, Ring, Ruckus Wireless, Saft Groupe, Samsung, SAP, Schneider Electric, Siemens, Sigfox, Softbank, Solair, Songas, Sony, Soracom, Swisscom Ventures, Symantec, Synapse, TalkTalk, Tata, Telefónica, Telogis, Texas Instruments, The Weather Company, ThingWorx, Thomas Bravo, Total, TowerSec, Tyco Retail Solutions, Verifone, Verizon, Viavi, Victor, Viget, Vista Equity Partners, VMware, Vodafone, Walmart, Wheaton Franciscan, Wind River, World Bank, Yogitech, Zara, ZigBee Alliance.

Data & Interactive Forecast

Juniper’s Internet of Things forecast suite includes:
  • Forecasts for 8 Key Regions as well as 11 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • USA
  • IoT Devices
    • Consumer Devices
    • All Other IoT Devices
  • Consumer Market
    • Smart Home, Connected Vehicles, Digital Health Monitoring
    • Devices, Software Platform & Hardware Revenue
  • Industrial Market
    • Retail, Connected Buildings, Agriculture
    • Devices, Software Platform & Hardware Revenue
  • Public Services Market
    • Smart Street Lighting, Smart Metering, Smart Grid Distribution Automation
    • Devices, Software Platform & Hardware Revenue
  • Interactive Scenario Tool allowing user the ability to manipulate Juniper’s data for 13 different metrics.
  • Access to the full set of forecast data of 182 tables and over 24,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

The Internet of Things for Platform Providers: Opportunities, Strategies, & Market Leaders 2016-2021

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Juniper Research has thoroughly assessed the Internet of Things landscape from the perspective of consumer, industrial and public services markets. This report is essential reading for service providers looking to understand and capitalise on the Internet of Things opportunity beyond small scale deployments.

The research suite includes:
  1. Executive Summary & Core Findings - High Level analysis of the whole market including, key trends, opportunities, companies & market size (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, challenges and trends, together with the Juniper’s vendor capability assessment and Leaderboard (PDF).
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including IoT software platform and hardware revenues (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 24,000 datapoints, allied to an Interactive Scenario Tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
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Research Details

Steffen Sorrell
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA


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