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Smart Home Markets
OverviewOur research into the Smart Home market consistently sets the benchmark for research in this fast moving space. The introduction of IoT technologies is filling a demand for smart automation, monitoring and energy management services in the consumer home. The research provides critical analysis of the key business models, regional opportunities and developments, whilst providing insights into disruption from start-ups.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecasts (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Sector Dynamics: Strategic assessment of the current market landscape, examining future business models and key market forces across key smart home segments:
    • Smart Entertainment Services
    • Smart Metering
    • Smart Home Monitoring & Automation
    • Digital Healthcare
    • Connected Appliances
  • Service Provider Analysis: An evaluation of the ‘Big 4’ smart home platform providers, alongside Juniper’s Disruptor Analysis for start-up companies in the market.
  • Regional Analysis: Strategic review of the market landscape across 8 key regions for each of the 5 key smart home market segments.
  • Interviews with leading players, including:
    • Amazon
    • Nest
    • Hive
    • Essence Group
    • Geotogether
    • Vivint
    • MAX Smart Home
    • AWOX
    • Nexia Home
  • Juniper Leaderboard: Key player capability and capacity assessment for 12 major smart home vendors.
  • Benchmark Industry Forecasts: Market segment forecasts for Smart Home services with data splits for:
    • Adoption
    • Devices
    • Hardware Revenue
    • Platform Revenue

Key Questions

  1. Which Smart Home segments will generate the most revenue by 2021?
  2. What are the regional Smart Home opportunities through to 2021?
  3. How will each of the Smart Home segments develop over the next 5 years?
  4. What strategies are the key Smart Home platform providers taking?
  5. What is the projected market value for the key Smart Home market segments?

Companies Referenced

Interviewed: Amazon, AwoX, Centrica, Essence Group, geo, MAX Smart Home, Nest Labs, Nexia, Vivint.
Profiled: Alphabet, Amazon, Apple, AT&T, AwoX, Belkin, Essence Group, geo, Hive, MAX Smart Home, Nexia, Samsung, Vivint, Zonoff.
Case Studied: Alphabet, Amazon, Apple, O2, Samsung.
Mentioned: 3Com, ABB, Adelphia Communications, Alibaba, Alere, Alliance DLNA, Alphabet, Amdocs, American Family Insurance, AMPLA, Andersen, Apptix, APX Alarm Security Solutions, Arris Group, ASUS, Atmel Corporation, August, Austin Energy, Biotelemetry, Blackstone Groupe, Blue Origin, Bluetooth SIG (Special Interest Group), Bord Gais, Bose, British Gas, B-SAT Chile, Calliope, Cisco Systems, Connected Health, Connectsense, CURB, DeepMind Technologies, Deezer, Dell, Digital, Direct Energy, DirecTV, D-Link, Dropcam, DT, Dynix, ecobee, Elgato, Elkotek Norway, EMI Group, Emotient, Enphase, Ernst & Young, Essence Group, Facebook, Fibaro, FlowGem, FortrezZ, Foxconn, G4S, GE, Geo Semiconductor, GetSafe, GE-Z, GoControl, Google, Green Mountain Energy, GSF Telecom Holdings, Harman International Industries, Healthrageous, HBO (Home Box Office), Honeywell, HP, Huawei, Hulu, Hyundai, IBM, iDevices, IFTTT, iHeartRadio, iHome, Infinite Energy, Ingersoll Rand, Insteon, Intel, Intraix, iVee, Jarden Corporation, Jawbone, Kwikset, Leap Wireless, Lenovo, LG, Liberty Mutual Insurance, Linear, Linksys, littleBits, LoveFilm, Lutron, Marvell, Medical Guardian, Mercedes, Microsoft, Motorola, National Grid, nCube, Netflix, New Jersey Natural Gas, Nexi, NII Holdings, NOAA (National Oceanic and Atmospheric Administration), Notion, nPower, NRG, NXP, OCF (Open Connectivity Foundation), Open Interconnected Consortium, Orbeus, OSRAM, Pandora, Paramount, Perceptio, Philips, Polk, Product Health, Protect Australia, Qatar General Electricity & Water Corporation (Kahramaa), Qualcomm, Quanta Computer, Rachio, ReachLocal, Reliant, Revolv, Ring, Sarepta Advisors, Savant, Schlage, Securitas Direct – Verisure, Sigma Designs, Silicon Labs, SMBLive, Somfy, Sonos, Sony, Southern California Edison, Spotify, Staples, Target, Telecom Italia, TeleComputing, Telefonica, Time Warner, T-Mobile, Trane, Sprint, TuneIn, Turi, TWIST, Universal, Verizon Wireless, Viv, VocallQ, Walmart, Whirlpool, Wink, Withings, Woolworths, Wulan, Xiaomi, Yale, YouTube, Zipato.

Data & Interactive Forecast

Juniper’s Smart Home Markets forecast suite includes:
  • Market data splits for 8 key regions, and 12 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • USA
  • Adoption and revenue splits for 6 Smart Home market segments:
    • Smart Entertainment Services
      • Subscription services
      • Pay-to-download/rental
    • Smart Metering
    • Smart Home Monitoring & Automation
      • Subscription services
      • One-off purchase model
    • Connected Healthcare
    • Connected Appliances
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 30 different metrics.
  • Access to the full set of forecast data of more than 105 tables and over 18,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Smart Home Markets: Entertainment, Monitoring, Automation, Health, Metering, Appliances 2017-2021

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Juniper’s Smart Home Markets research is essential reading for platform providers & vendors looking to understand the market prospects for each smart home segment. The study includes an assessment of monetisation models, aligned with in-depth regional evaluation of each segment.
The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with service provider capability assessment and Juniper Leaderboard (PDF)
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including adoption and service revenue (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 18,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Sam Barker
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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