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Smart Home Markets
OverviewOur latest Smart Homes research provides an in-depth examination of the market; delivering crucial insights into market strategy and business model approaches. It provides an evaluation of the current market disruptions and future opportunities for players across the value chain in each segment of the smart homes market.

The research provides critical analysis of the key sectors, regional opportunities and developments, whilst providing insights into disruption from start-ups. This is aligned with an extensive forecast suite to provide a comprehensive analysis of revenue opportunity across each of the 6 segments below:
  • Smart Entertainment
  • Smart Home Automation & Monitoring
  • Smart Metering
  • Connected Health
  • Connected Consumer Vehicles
  • Connected Appliances
This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting Spreadsheet (Excel)
  • 12 months access to harvest online data platform

Key Features

  • Market Analysis & Impact Assessment: Separate analyses for the impact of smart homes by segment, aligned with a breakdown of current market trends. The analysis is conducted according to:
    • Mass Market Impact
    • Regulatory Barriers
    • Technological Clarity
    • Cost Barriers
    • Quality of User Experience
    • Ecosystem Readiness
  • Regional Analysis of Smart Home Adoption & Readiness: Including analysis of adoption and barriers to growth across 8 key regions according to an evaluation of:
    • Broadband Availability
    • Business Model
    • Availability of Platforms
    • Retail Presence
    • Consumer Demand
    • Price Sensitivity
  • Juniper Leaderboard: 12 leading Smart Home vendors compared, scored and positioned on the Juniper Leaderboard matrix, including:
    • Alphabet
    • Amazon
    • Apple
    • AT&T
    • August
    • Belkin
    • Ecobee
    • Hive
    • Honeywell
    • Netgear
    • Samsung
    • Vivint
  • Business Model Analysis: Comparison of important business models in the smart home space, including subscription services and one-off purchase models, as well as opportunities for mobile operators, eCommerce providers and insurers.
  • Juniper Disruptors & Challengers Quadrant: Analysis and positioning of 20 leading smart home start-ups, alongside analysis of key investments guiding the future of the sector.
  • Interviews: Leading smart home vendors interviewed include:
    • Deutsche Telekom
    • Hive
    • Loxone
    • Nest
    • Rachio
    • Roost
    • Vivint

Key Questions

  1. Which Smart Home segments will generate the most revenue by 2023?
  2. What are the regional Smart Home opportunities through to 2023?
  3. How will each of the Smart Home segments develop over the next 5 years?
  4. What are the biggest challenges to further Smart Home deployment and how are vendors approaching these?
  5. What are the latest investment trends within the Smart Home space and how will these effect market developments?

Companies Referenced

Interviewed: Alphabet, Amazon, Deutsche Telekom, Hive, Loxone, Nest, Rachio, Roost, Vivint Smart Home.
Profiled: Alphabet, Amazon, Apple, AT&T, August, Belkin, ecobee, Hive, Honeywell, Netgear, Samsung, Vivint Smart Home.
Case Studied: Deutsche Telekom, Neos.
Aeotec, Aerial, Airbnb, Alere, Alibaba, Allstate, Amtel, Angee, Anker, Arçelik, Assa Abloy, Audio Analytic, Aviva, Baidu, Bell, Best Buy, Bitron Video, Blink, BlueSprig, Bosch, Bose, Bragi, Brilliant, British Gas, Broadlink, BSH Home Appliances, Buoy Labs, Canary, Centrica, Cisco, CLK Enerji, Cocoon Labs, Comcast, Connected Health, Deako, Deloitte, Den, D-Link, Dwelo, EDF, Eight, Elektroset, Elgato, Enedis, Eni, Ernst & Young, Essense Group, FCC (Federal Communications Commission), Fetch, Fibaro, First Alert, Flo Technologies, FlowGem, FortrezZ, Foxconn, Garageio, GE (General Electric), Geolocation Services, Glue Home, Google, GridPotential, Grundig, Healthrageous, Heatworks Technologies, Hoover, HTC, Hulu, IFTTT, igloohome, iHome, Independa, Innit, Intel, InterQuest, IOTAS, iQiyi, iRobot, Jabra, Kahramaa (Qatar General Electricity & Water Corporation), Kohler, KPN, Latch, Lenovo, LG, Liberty Mutual, LifeSmart, LiFi Labs, LIFX, Lightwave, Lockheed Martin, Logitech, Lutron, Microsoft, Minut, Moen, Motorola, Nanoleaf, Netatmo, Netflix, Ni, Notion, Nucleus, NVIDIA, OhmConnect, Onkyo, Ozmo Devices, Philips,, Rethink Books, Ring, Saudi Aramco, Schneider Electric, Sears, Sengled, Senic, Sensative, Sense, SideChef, Siemens, Singtel, Skype, Slovak Telekom, Smartify, Sonos, Sony, Spotify, SSE, Starry, State Farm, Swisscom, Tado, Tesla, Tidal, T-Mobile, TP-LINK, Ultimate Eats, Unikey, USAA, Vattenfall, Vodafone, Volkswagen, Whirlpool, Wiz, Xiaomi, Yale, YouTube, ZWave Alliance.

Data & Interactive Forecast

Juniper’s Smart Homes forecast suite includes:
  • 5 year benchmark forecasts for key metrics by 8 key regions and 9 country level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • US
  • Adoption and revenue splits for 6 smart home market segments:
    • Smart Entertainment Services
      • Connected Devices
      • Subscription Services
      • Pay-to-download/Rental
    • Smart Metering
      • Smart Meters
      • Service Revenues
      • Connectivity Enablement Revenues
    • Smart Home Monitoring & Automation
      • Connected Units
      • Subscription Services
      • One-off Purchase Model
    • Connected Healthcare
      • Connected Devices
      • Service Revenues
    • Connected Appliances
      • Basic Connectivity Units
      • Smart Fridges
      • Hardware Revenues
      • eCommerce Revenues (Smart Fridges Only)
    • Connected Vehicles
      • Service Revenues
      • Connectivity Enablement Revenues
  • Access to the full set of forecast data of 128 tables and over 21,000 datapoints.
  • Interactive Excel Scenario tool allowing the user the ability to manipulate Juniper’s data for 20 different metrics.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Smart Homes: Vendor Analysis, Impact Assessments & Strategic Opportunities 2018-2023

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Juniper has comprehensively assessed the global Smart Homes market; providing essential reading for smart home service providers, hardware manufacturers and accompanying ecosystem stakeholders looking to understand the market prospects for the entire sector.
The study includes technology impact assessments, evaluating the effect of the different smart home technologies in the longer term, with in-depth analysis of the future of key market sectors.
The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Deep Dive Strategy & Competition – Strategic analysis of market dynamics, constraints and trends, together with a detailed investigation of key smart home segments and player analysis through the Juniper Leaderboard and Disruptors & Challengers Quadrant (PDF).
  3. Deep Dive Data & Forecasting – Smart homes market prospects analysis together with 5 year forecasts for key metrics, including number of smart home devices in use, split by key segments and monetisation models, aligned with revenues.
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 21,000 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Nick Maynard
Smart Home Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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