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OverviewOur new Mobility-as-a-Service research provides an in-depth examination of this emerging market; delivering crucial insights into vendor strategy and business models being formulated in the nascent area. It provides an evaluation of the current market progress to MaaS (Mobility-as-a-Service) implementation and future opportunities for players across the value chain in each area of MaaS deployment.

The research provides critical analysis of the key sectors, regional opportunities and developments, whilst providing insights into the impact expected on existing transport methods. This is aligned with an extensive scenario-based forecast suite, offering 3 scenarios (for low, medium and high user adoption) for the future of MaaS. Metrics featured in each scenario include:
  • Number of MaaS Users
  • MaaS Revenues
  • Time Savings from MaaS Introduction Compared with Private Car Use
  • Fuel Cost Savings from MaaS Introduction Compared with Private Car Use
This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Market Analysis & Impact Assessment: Separate analyses for the impact of MaaS introduction by area, aligned with a breakdown of prevailing market forces. The analysis is conducted for the following areas:
    • Drivers & the Driving Experience
    • Congestion & Environmental Impact
    • Impact on Car Manufacturers
    • Infrastructure Impact
    • Transport Provider Business Models
  • Regional Analysis of MaaS Adoption & Readiness: Including analysis of adoption and barriers to growth across 8 key global regions according to an evaluation of:
    • The Supporting Ecosystem
    • Existing MaaS Efforts
    • MaaS Growth Prospects
    • Barriers to Further Growth
  • Juniper Leaderboard: 12 leading MaaS vendors compared, scored and positioned on the Juniper Leaderboard matrix, including:
    • Citymapper
    • Cubic
    • ESP Group
    • Fluidtime
    • Ioki
    • MaaS Global
    • Masabi
    • moovel
    • Moovit
    • Ridecell
    • SkedGo
    • UbiGo
  • MaaS City Ranking: Evaluation of pioneering cities experimenting with MaaS deployment and their progress to date.
  • MaaS City Ranking: Evaluation of pioneering cities experimenting with MaaS deployment and their progress to date.
    • MaaS Global
    • Masabi
    • moovel
    • Moovit
    • Nextbike
    • Ridecell
    • JOIN Group
  • Benchmark Industry Forecasts: Market forecasts for MaaS adoption in terms of:
    • Users
    • Service revenues
    • End-user time and cost savings
    • Splits according to 3 user adoption scenarios and 8 key global regions

Key Questions

  1. What is the revenue opportunity for MaaS deployment in the next 5 years?
  2. What will be the impact of MaaS adoption on traditional transport companies?
  3. What technologies are required for MaaS deployment and what is their readiness for use?
  4. Which cities are best placed for MaaS disruption?
  5. What are the biggest challenges to MaaS deployment and how are vendors approaching these?

Companies Referenced

Interviewed: JOIN Group, MaaS Global, Masabi, moovel, Moovit, Nextbike UK, Ridecell.
Profiled: Citymapper, CTS, ESP Group, Fluidtime, Ioki, MaaS Global, Masabi, moovel, Moovit, Ridecell, SkedGo, UbiGo.
Case Studied: Bird, Lime, MaaS Global, Skip, Uber, UbiGo.
Mentioned: 3M, AAA, Aberdeen Council of Voluntary Organisations, Access IS, Actionbase Software Solutions, ALD Automotive, Alibaba, Alzheimer’s Scotland, Anchorage People Mover, Apple, AS Roma, Atkins, Atos, Audi, BlaBlaCar, BMW, Breeze Bikeshare, Cabify, Cabonline Group, Caltrain, Car Next Door, car2go, Chalo, Chicago Transit Authority, Citi Bike, City of Atlanta Streetcar, Citybikes, Conduent, Contact Light, Cubic Corporation, Daimler, Deloitte, DENSO, Denver RTD, Deutsche Bahn, DiDi Chuxing, Dojo, Dot Transfers, DOVU, EEA (European Environment Agency), EkoRent, Eyron, Ferrovial, Flitways, Ford, Foursquare, Galois, GM (General Motors), Go Get, GoBike, GoCatch, Google, Grab, Helpten, Helsinki Business Hub, Helsinki City Transport, Hertz, Highways England, Hochbahn, Houston Metro, HRT (Helsinki Regional Transport Authority), Hubway, HVV, Hyundai, IMOVE, Ingogo, INIT, Intel, Intific, IQ Payments, IRCTC (Indian Railway Catering and Tourism Corporation), ITF (International Transport Forum), ITO World, ITS‑Finland, Jaguar Land Rover, Jalan, Jayride, Kapsch Group, Keolis, Kisio, Kontiki, LA Metrolink, Las Vegas RTC, Los Angeles DOT, Los Angeles Metro, Lyft, MaaS Alliance, MaaS Australia, Manly Ferries, Mastercard, MBTA, Metra, Metro Transit, MIT Media Lab, mobiag, Mobileye, Moia, Motivate, MTA, Mudlark, MVV, mytaxi, NACTO, National Express, Nissan, NorisBike, ofo, Ola, Opel, OptimalTest, Optus, Orange County Transportation Authority, Pace, Parkopedia, PayPal, Paytm, Porsche, Portland Streetcar, Portland TriMet, PSA Groupe, Rakuten, Renault, Route Monkey, San Antonio VIA, San Diego MTS & North County Transit District, San Francisco Municipal Transportation Agency, Santa Clara VTA, Scheidt & Bachmann, Scottish National Entitlement Card Programme Office, Seat, Skoda, SL (Storstockholms Lokaltrafik), SMMT (Society of Motor Manufacturers and Traders), Société Générale, SoftBank, SouthWest Transit, SSB, Swift Fleet, SYSTRA, TAO, TfL (Transport for London), TfWM (Transport for West Midlands), Thames Clippers, The Hague HTM, Ticketer, TomTom, Toronto Transit Commission, Toyota, Trainline, Transit, Transport for Greater Manchester, Transport for New South Wales, Transport Scotland, Travelport, uberPOOL, UK Energy Saving Trust, Urbano, Vauxhall, Velodyne, Vesta, Via, Vinnova, Virginia Railway Express, Vmobil, Volkswagen Group, Volvo, VVS, What3Words, Wiener Linien, Wiman, Yandex, Young Scot, Zipcar.

Data & Interactive Forecast

Juniper’s Mobility-as-a-Service forecast suite includes:
  • 5 year benchmark forecasts for key metrics by 8 key regions and 11 country level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • US
  • 3 scenario-based forecast sets modelling low, medium and high adoption rates according to variations in key influencing factors. Outcomes cover the following metrics:
    • Number of MaaS Users
    • Number of MaaS Users who Subscribe to the Service
    • Total MaaS Subscription Revenues
    • Total Number of MaaS Users who Pay for the Service on an Ad Hoc Basis
    • Total MaaS Ad Hoc Revenues
    • Total Revenues from MaaS
    • Total Number of MaaS Trips
    • Total Number of Private Car Trips Replaced with MaaS Trips
    • Total Time Saved via MaaS Compared with Private Car Journeys
    • Total Fuel Cost Savings from MaaS Implementation
  • Access to the full set of forecast data of 38 tables and over 3,850 datapoints.
  • Interactive Excel Scenario tool allowing the user the ability to manipulate Juniper’s data for 12 different metrics.

Research Options

All research reports now come with an enterprise-wide licence

Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023

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Juniper has comprehensively assessed the global Mobility-as-a-Service market; providing essential reading for MaaS platform vendors, cities and municipalities, transport service providers and accompanying ecosystem stakeholders looking to understand the market prospects for the new sector.

The study includes assessments of the potential impact of MaaS on existing elements of the transport experience, as well as evaluating the potential for transport operators to work within MaaS platforms. The research also offersin-depth analysis of the future of key market sectors.
  1. Executive Summary – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Deep Dive Strategy & Competition - Strategic analysis of market dynamics, constraints and trends, together with a detailed investigation of key MaaS segments and player analysis through the Juniper Leaderboard (PDF).
  3. Deep Dive Data & Forecasting – MaaS market prospects, modelled on 3 scenarios paired with analysis, as well as 5 year forecasts for key metrics, including number of MaaS users, MaaS trips and service revenues (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 3,850 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Nick Maynard
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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