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IoT in Retail
OverviewJuniper’s latest IoT (Internet of Things) in Retail research offers detailed and highly valuable analysis of how the IoT is being utilised in the retail environment, as well as suggesting how retailers can take advantage of further IoT opportunities. It also shares crucial insights into the future challenges of IoT deployment in retail and how they can be addressed successfully.

Juniper’s research provides strategic recommendations and future outlook for retailers and platform providers, covering 3 core areas of IoT retail disruption, including:
  • Customer Engagement
  • Customer Experience
  • Supply Chain
This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months access to harvest online data platform

Key Features

  • IoT in Retail Core Analyses: Strategic analysis, including progress to date and future outlook for a range of technologies in the following areas:
    • Customer Engagement
    • Customer Experience
    • Supply Chain
  • IoT in Retail Technology Implementation Index: In-depth analysis of 17 key technologies for IoT deployment in retail, charting the impact they have had to date and their future prospects.
  • Sector Dynamics: Including country level assessments for key markets, as well as analyses for the supporting technologies which impact the rate of IoT transformation in retail, including:
    • AI
    • Big Data
    • Cloud Computing
    • Blockchain
    • Edge Computing
  • Juniper Leaderboard: 12 IoT retail platform providers compared, scored and positioned on the Juniper Leaderboard matrix, including:
    • Carriots
    • IBM
    • Intel
    • LNL Systems
    • Losant
    • Mojix
    • Nokia Networks
    • Oracle
    • RetailPro
    • Software AG
    • Vitria
  • Benchmark Industry Forecasts: Market segment forecasts for IoT adoption, devices, hardware and software revenue, split by:
    • RFID
    • Bluetooth Beacons
    • Digital Signage
    • ERP (Enterprise Resource Planning)
    • IoT Platforms

Key Questions

  1. What is the size of the IoT opportunity for retail service providers?
  2. What are the most successful IoT approaches in the retail space and how will they fare in the future?
  3. How can stakeholders make the most of their IoT strategy?
  4. Who are the key disruptors in this space, and what strategies are vendors employing?
  5. How is the industry expected to develop towards 2023?

Companies Referenced

Interviewed: ADLINK, Gemalto, Rubicon Labs.
Profiled: Carriots, EVRYTHNG, IBM, Intel, LNL Systems, Losant, Mojix, Nokia, Oracle, RetailPro, Software AG, Vitria.
Case Studied: Carrefour, Mall of America.
Mentioned: 7-Eleven, Accenture, Adyen, Alcatel-Lucent, Aldi, Alibaba, Altair, Amazon, Apiary, AppCard, Apple, Arm, Asda, Astronomer, AT&T, Auburn University, Audi, Avanade, Avantos, Avery Dennison, Best Buy, Bosch, Boyaca, Brands4Friends, BT, Canvass Analytics, Capgemini, Catapult Systems, Caterpillar, Cazena, CirrusLabs, Cisco, Cloudera, Cognizant, Comptel, Cumulocity, Current, Cybereason, Daimler,, Deepfield, Dell, Deloitte, Dialog Semiconductor, Didi Chuxing, Differential, Digimarc, eASIC, EDEKA, EE, Enel, Ericsson, Ernst & Young, Esri, Etisalat, Facebook, Flipkart, FlowThings, Footlocker, Foxconn Fujitsu, Gant, Geeks Without Borders, General Electric, Google, GS1, Gucci, Hewlett Packard, Hitachi, Honeywell, Huawei, Hyperquake, IFTTT, Improbable, Indra, Infosys, Interact Lighting,, JDA, Katerra, KPMG, Kubu Ventures, Lidl, Louis Vuitton, Marmalade, Microsoft, Moat, Modulus, Motorola, NEC, Numerex, NVIDIA, NXP Semiconductors, Ocado, Ofcom, Oniqua, Orange, OSIsoft, Petuum, Philips, PLAT.ONE, Pozuelo de Alarcón, Pricer, Progress, Qualcomm, Qubole, Rebecca Minkoff, Reebok, REWE, Rockfish, Rubikloud Technologies, Sage, Sainsbury’s, Salesforce, SAP, Satisfi Labs, Saturn, Schneider Electric, Sharp, Siemens, Sierra Wireless, Sigfox, Silego, SmartLabel, Snapdeal, SoftBank, SpaceTime Insight, SparklineData, Staples, Syntiant, Target, Tele2, Telefonica, Tesco, Thales, The Cloud Networks Limited, TrendMiner, Uber, Unatec, Under Armour, Uptake, Viptela, Vodafone, Volvo, Wairbut, Walmart, WeChat, Wercker, WestRock Company, WhatsApp, WorkSnug, Zappar, Zementis, Zenedge, Zulily.

Data & Interactive Forecast

Juniper’s IoT (Internet of Things) in Retail forecast suite includes:
  • Forecasts for 8 key regions, as well as 11 countries, including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • IoT Devices
    • All connected IoT Retail Units
    • IoT Platform Connected Retail Units
  • RFID
    • Installed Base, Shipments
    • Software & Hardware Revenue
  • Bluetooth Beacons
    • Installed Base, Shipments
    • Software & Hardware Revenue
  • Digital Signage
    • Installed Base, Shipments
    • Hardware Revenue
  • ERP
    • Adoption
    • Software Revenue
  • IoT Platforms
    • Adoption
    • Device Traffic
    • Software Revenue
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 50 tables and over 6,498 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


IoT in Retail: Strategies & Forecasts for Retailers & Platform Providers 2018-2023

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Juniper has comprehensively assessed the global IoT (Internet of Things) in Retail market; providing essential reading for both retailers and platform providers looking to understand the market prospects for the entire vertical.

The study provides in-depth analysis of the future market in terms of technological adoption, supporting technologies and scale, as well as the future outlook for the retail space in key country markets. In addition, the study features a number of strategic recommendations for both retailers and platform providers.

The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Deep Dive Strategy & Competition – Strategic analysis of market dynamics, constraints and trends, together with a detailed investigation of key retail IoT approaches and player analysis through the Juniper Leaderboard (PDF).
  3. Deep Dive Data & Forecasting – IoT in Retail market prospects analysis together with 5 year forecasts for key metrics, including the number of connected assets in use, split by key segments, aligned with platform revenues.
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 6,498 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Nick Maynard
IoT in Retail
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

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