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IoT in Retail
OverviewJuniper’s latest IoT (Internet of Things) in Retail research provides a comprehensive analysis of how, and why, the IoT is impacting the retail industry. It examines key emerging trends and future opportunities for customers and service providers alike alongside recommendations for strategy and implementation.
Juniper’s IoT research provides a comprehensive perspective on the three key retail process channels, looking at deployments in physical, online and urban spaces:
  • Customer Engagement
  • Customer Experience
  • Supply Chain
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecasts (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Sector Dynamics: Detailed analysis of the present market state and future outlook, examining:
    • Merger & acquisition analysis
    • Venture capital investment landscape and future prospects
    • Key trends, emerging market forces and their impact
  • Industry Vertical Analysis: In-depth examination of the retail market in the IoT, with a focus towards use cases and implementation. It analyses:
    • In-store, online, urban and back-office strategies
    • Use cases and benefits
    • Key trends, opportunities and recommendations for end-users
    • Road map and strategy for service providers and end-users
  • Interviews with leading players, including: 
    • BoldIQ
    • Exosite
    • Infobright
    • Particle
    • Positive Technologies
    • Rulex
  • Juniper Leaderboard: Key player capability and capacity assessment
  • Benchmark Industry Forecasts: Market segment forecasts for IoT adoption, devices, hardware and software revenue, split by:
    • RFID
    • Bluetooth Beacons
    • Digital Signage
    • ERP (Enterprise Resource Planning)
    • IoT Platforms

Key Questions

  1. What is the size of the IoT opportunity for retail service providers?
  2. What are the key trends impacting the market, and how can these be leveraged?
  3. How can stakeholders make the most of their connected strategy?
  4. Who are the key disruptors in this space, and what strategies are vendors employing?
  5. How is the industry expected to develop towards 2021?

Companies Referenced

Interviewed: BoldIQ, Exosite, Infobright, Particle, Positive Technologies, Rulex, Streetline.

Profiled: Carriots, Evrythng, IBM, Intel, LNL Systems, Losant, Mojix, Oracle, RPI (Retail Pro International), Software AG, SpaceTime (SpaceTime Insight), Vitria.

Case Studied: Amazon, M&C Saatchi, Streetline, Zara.

Mentioned: 3D Robotics, 7-Eleven, Accenture, Adidas, Akamai Technologies, Altair, Altizon Systems, Ambiq Micro, Apple, ARM, Arynga, Associated Press, Astronomer, Athos, Avery Dennison, Bank of America, Bat Blue Networks, Baynote, BBC, Bitfinder, Blue Coat, Boyaca, Brands4Friends, Broadcom Wireless, Brocade, C3 IoT, Canary, Capgemini, Chrono Theraputics, Cisco, Clear Channel, CloudFlare, CloudOne, Coin Sciences, Crown Packaging, CyberX, Cypress Semiconductor, Dell, DevicePilot, Differential, Dropbox, Ecobee, Electric Imp, Enel, Ericsson, Esri, Estimote, Facebook, Farmer's Edge Laboratories, Fedem Technology, Fedex, Firebase, Fleetmatics, Footlocker, Fujitsu, Glue, GoFactory, Goldman Sachs, Google, GreenPeak Technologies, Greenwave, Gucci, HARMAN, Helium, Honeywell, HP, Hyperquake, IEEE, Indra, Infoblox, Infosys, Iris Analytics, ITU (International Telecommunication Union), Jasper, JPMorganChase, Kepler Communications , Kik, KONUX, KPMG, KUKA, Leaba Semiconductors, LitBit, Louis Vuitton, Marks & Spencer, Marvell, mcThings, MediaTek, Micros Systems, Microsoft, Midea, Moody’s Analytics, Morrison’s, NEC, Netatmo, Netsuite, Nokia, NVIDIA, NXP, OpenPicus, Orange, Pandorabots, PayPal, Peninsula Press, PLAT.ONE, Posterscope, Pozuelo de Alarcón, Publicis Groupe SA, PubNub, QlikTech, Qorvo, Qualcomm, R3 Consortium, Rebecca Minkoff, Redcore, Reebok, Resilient Systems, Ring, Rockfish, Ruckus Wireless, Saft Groupe, Samsung, SAP, Schneider Electric, Sharp, Siemens, Sigfox, Skype, Slack, Softbank, Solair, Sony, Soracom, Splunk, Staples, Stripe, Symantec, Target, Telefonica, Telegram, Telogis, Tesco, The Weather Company, Thomas Bravo, TierConnect, Total, TowerSec, Toys ‘R’ Us, Twilio, Twitter, Twyla, Unatec, Under Armour, Verizon, Vista Equity Partners, VivaKi, Wairbut, WeChat, Yogitech.

Data & Interactive Forecast

Juniper’s Internet of Things in Retail forecast suite includes:
  • Forecasts for 8 Key Regions as well as 11 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • USA
  • IoT Devices
    • All connected IoT Retail Units
    • IoT Platform Connected Retail Units
  • RFID
    • Installed Base, Shipments
    • Software & Hardware Revenue
  • Bluetooth Beacons
    • Installed Base, Shipments
    • Software & Hardware Revenue
  • Digital Signage
    • Installed Base, Shipments
    • Hardware Revenue
  • ERP
    • Adoption
    • Software Revenue
  • IoT Platforms
    • Adoption
    • Device Traffic
    • Software Revenue
  • Interactive Scenario Tool allowing user the ability to manipulate Juniper’s data for 9 different metrics.
  • Access to the full set of forecast data of 48 tables and over 6314 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

IoT in Retail: Strategies for Customer Experience, Engagement & Optimisation 2017-2021

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Juniper Research has thoroughly assessed the Internet of Things in Retail landscape, with a focus on customer engagement, customer experience and supply chain optimisation as well as service provider strategy. This report is essential reading for IoT customers and service providers looking to understand and capitalise on the Internet of Things opportunity in the retail market.

The research suite includes:
  1. Executive Summary & Core Findings - High Level analysis of the whole market including, key trends, opportunities, companies & market size (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, challenges and trends, together with the Juniper’s vendor capability assessment and Leaderboard (PDF).
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including IoT software platform and hardware revenues (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 6,300 datapoints, allied to an Interactive Scenario Tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
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Research Details

Steffen Sorrell
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA


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