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The Internet of Things
OverviewJuniper’s latest Internet of Things research provides critical insight into the fast-moving world of the IoT (Internet of Things), with challenge, impact and opportunity analyses on a segment-by-segment basis in tandem with overarching strategic approaches.

Juniper’s incisive research provides in-depth analysis of the future outlook for the IoT in terms of business models, service provider opportunities as well as key market forces.

The analysis covers key IoT market segments, including:
  • Consumer
  • Industrial
  • Public Services
This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • IoT Core Strategy Analyses: Including current and future strategies, challenges and approaches for:
    • Cybersecurity
    • Edge Computing
    • Low Power Wide Area Network Technologies
    • Business Model Approaches
    • Platform Approaches
    • Process Automation
    • Payment & Event Transactions
  • Sector Dynamics: Analyses for the impact of IoT vertical markets across consumer, industrial and public service segments, aligned with a breakdown of current market trends. The analysis is conducted by:
    • User Impact
    • Future Scale
    • Revenue Opportunity
    • Interoperability
    • Regulation
    • Cost Barriers
    • Quality of User Experience
    • Ecosystem Readiness
  • Juniper Leaderboard: 12 IoT solution vendors compared, scored and positioned on the Juniper Leaderboard matrix, including:
    • ARM
    • Bosch
    • Cisco
    • General Electric
    • Hitachi
    • IBM
    • Intel
    • Microsoft
    • Nokia
    • Oracle
    • Qualcomm
    • SAP
  • Benchmark Industry Forecasts: Market segment forecasts for IoT adoption across consumer, industrial and public services segments, including:
    • Unit installed base
    • Unit shipments
    • Hardware revenues
    • Software Platform Revenues

Key Questions

  1. Which verticals in the IoT are poised as high growth markets?
  2. How can service providers maximise their offering in an increasingly competitive environment?
  3. How must customers approach the IoT in terms of cybersecurity risk management?
  4. What factors will drive deployment scale up, and what market challenges remain?
  5. What is the size of the IoT hardware and software platform revenue opportunity?

Companies Referenced

Interviewed: achelos, ADLINK, Cisco, G&D, Gemalto, Loxone, OpenFog Consortium, Rachio, Rubicon Labs, Vodafone.
Profiled: Arm, Bosch, Cisco, GE (General Electric), Hitachi, IBM, Intel, Microsoft, Nokia, Oracle, Qualcomm, SAP.
Case Studied: OpenFog Consortium, IoT Alliance, Vodafone.
Mentioned: ABB, Accenture, Agile 3 Solutions, Alcatel-Lucent, Alstom SA, Amazon, Antworks, Apiary, Apple, Associated Press, AT&T, Automation Anywhere, Avrio, Baidu, BBC, BitSE, Blue Prism, BNY Mellon, Boeing, Broadcom, BT, Capgemini, Caterpillar, China Unicom, Chronicled, Citrix Systems, Comodo, Comptel, Connode, ConsenSys (Consensus Systems), Cumulocity, Cyber Defense Institute, Cybereason, Dell, Deloitte, Dialog Semiconductor, Didi Chuxing, EDF, Endgame, Equifax, Ericsson, Ethereum, Etisalat, Facebook, FDA (Food and Drug Administration), FitBit, FlowThings, Foxconn, Fujitsu, Globalsat, Google, HERE, Hexadite, HL7 (Health Level Seven International), Honeywell, Huawei, Hyperledger, IEA, IEEE, Ikarus, Improbable, Infosys/EdgeVerve, Ingenu, INRIX, IoT Cybersecurity Alliance, IP Soft, Iris Analytics, Katerra, KPMG, Kryon, KT, L’Oreal, LG, Maluuba, Meridium, Micros Systems, Mizuho Bank, Morrison’s, NEC, NEDO (New Energy and Industrial Technology Development Organisation), Neos, Netsuite, NHS, Numerex, NVIDIA, NXP, OXya, Pantascene, Pegasystems, Pentaho, Petuum, Philips, PTC, Quorum, Reliance Energy, Resilient Systems, Roambi, Roost, Samsung, Schneider Electric, Semtech, Sierra Wireless, Sigfox, Silego, SK Telecom, Skuchain, Softbank, Software AG, Songas, Sony, SpaceTime Insight, Stream Technologies, Symantec, Tata, Tech Mahindra, Tele2, Texas Instruments, Thales, The Things Network, Toyota, TP LINK, T-Systems, UiPath, Uplus, Uptake, Verifone, Veritas Capital, Verizon, Viptela, VMWare, Wheaton Franciscan, Wipro, Withings, WorkFusion, Zementis.

Data & Interactive Forecast

Juniper’s Internet of Things forecast suite includes:
  • Forecasts for 8 key regions as well as 11 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • USA
  • IoT Devices
    • Consumer Devices
    • All Other IoT Devices (Industrial & Enterprise)
  • Consumer Market
    • Smart Home, Connected Vehicles, Digital Health Monitoring
    • Devices, Software Platform & Hardware Revenue
  • Industrial Market
    • Retail, Connected Buildings, Agriculture
    • Devices, Software Platform & Hardware Revenue
  • Public Services Market
    • Smart Street Lighting, Smart Metering, Smart Grid Distribution Automation, Smart Traffic Management, Smart Parking
    • Devices, Software Platform & Hardware Revenue
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 116 tables and over 17,000 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

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The Internet of Things - Deep Dive Data Forecasting 2018-2023

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Juniper delivers market-leading forecasts covering the Internet of Things market. The research report considers key core strategic approaches required for the future market, as well as market vertical development and the opportunities that lie therein. Forecasts are provided for consumer, industrial and public services markets; evaluating device connections, software platform and hardware revenues.
Provided in a PDF report and in interactive XL spreadsheet.
The forecasts include:
  • Internet of Things Installed Base & Connected Devices
    • Consumer Devices
    • All Other Devices
  • Consumer Market
    • Smart Home
    • Connected Vehicles
    • Digital Healthcare Monitoring
  • Industrial Market
    • Retail
    • Connected Buildings
    • Agriculture
  • Public Services Market
    • Smart Street Lighting
    • Smart Metering
    • Smart Grid Distribution Automation
  • Software platform & hardware revenue evaluated across all segments
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Steffen Sorrell
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

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