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Automotive HUDs
OverviewDominated by the aviation industry, the HUD (Head-Up Display) market is fast expanding into the automotive sector.
Our new research on Automotive HUDs provides an analysis of the market size and player opportunity for cars and light commercial vehicles. Delivering an in-depth analysis of OEM-installed and Aftermarket-installed HUDs, the research provides market data and analysis for 4 key technology segments:
  • Windscreen HUDs
  • Combiner HUDs
  • Augmented Reality HUDs
  • Aftermarket HUDs
This research includes:
  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel).

Key Features

  • In-depth study of the key trends, market challenges and drivers including the development of AR-HUDs, competition from Google Glass and driver safety regulatory initiatives.
  • HUD technology data splits for:
    • OEM-Installed HUDs, Split by:
      • Windscreen HUDs
      • Combiner HUDs
      • Augmented Reality HUDs
    • Aftermarket-Installed HUDs
  • Vehicle segment data splits for:
    • Luxury/Executive
    • Mid-Size & Light Commercial Vehicles
  • Juniper Player Positioning Quadrant providing assessment of the key OEM, Tier 1 Suppliers, and Aftermarket HUD players, their service offerings and go to market strategies.
  • Automotive HUD technology analysis and future technology roadmapping.
  • Benchmark industry forecasts for the size and growth of the Automotive HUD market. 

Key Questions

  1. Where are the main deployments occurring and who are the players driving this market?
  2. What are the key opportunities available to stakeholders in this space?
  3. What are the key challenges faced by the industry and how will this impact OEM adoption?
  4. How many AR-HUDs will be installed over the next 5 years?
  5. What is the consumer demand for Aftermarket HUDs and how many will be installed over the next 5 years?

Companies Referenced

Alps Electric, Audi, BMW, Bosch, Cadillac, Continental, DD Technologies, Delphi, Denso, Exploride, Ford, Garmin, GM (General Motors), Google, HeadsUP, Honda, HUDWAY, Hyundai, Infiniti, Iris, Jaguar Land Rover, Johnson Controls, JVC, Kickstarter, Mazda, Mercedes-Benz, Mitsubishi, Navdy, Nippon Seiki, NNG, Panasonic, Peugeot Citroen, Pioneer, Qualcomm, Renault Nissan, TI, TomTom, Toyota, Two Trees Photonics, Visteon, Volkswagen, Volvo, WayRay, Yazaki.

Data & Interactive Forecast

The new Automotive HUDs market forecast suite includes:
  • Regional splits for 8 key regions, as well as 4 country level data splits for:
    • Canada
    • China
    • UK
    • US
  • Data splits by technology types:
    • W-HUD (Windscreen HUDs)
    • C-HUD (Combiner HUDs)
    • AR-HUD (Augmented Reality HUDs)
    • AF-HUD (Aftermarket HUDs)
  • Data splits for adoption by vehicle segment type:
    • Luxury/Executive
    • Mid-Size & Light Commercial Vehicles
  • Access to the full set of forecast data of 25 tables and more than 2,000 data points.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 5 different metrics.
Juniper Research’s highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFXLs greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Automotive HUDs: Innovations, Strategies & Leaders 2016-2021

Click here for product details

Our new Automotive HUDs research investigates how the advent of new technology and applications, coupled with the introduction of stricter safety restrictions, is set to make automotive a second major market for HUDs. It analyses the consumer and OEM demand expected to encompass the mid-size car segments in addition to the traditional high-end luxury vehicle market.
The research suite:
  1. Evaluates industry-wide sector dynamics, including trends, drivers, constraints and market positioning of leading players including OEMs, Tier 1 Suppliers and Aftermarket HUD providers.
  2. Strategic assessment of the changing automotive HUD technology landscape alongside an in-depth analysis of use cases.
  3. Regional and sector prospects analysis together with 5 year forecasts for the Automotive HUD market. The study includes forecast breakdowns for:
    1. HUD units installed (OEM-fitted and aftermarket products)
    2. HUD revenues (OEM-fitted and aftermarket)
    3. HUD units installed split by HUD type: W-HUD, C-HUD, AR-HUD and AF-HUD
    4. HUD revenues split by HUD type: W-HUD, C-HUD and AR HUD and AF-HUD
    5. HUD units installed split by vehicle segment: luxury and mid-size vehicles
    6. HUD revenues split by vehicle segment: luxury and mid-size vehicles
  4. Interactive Forecast Excel – highly granular dataset comprising more than 2,000 data points, allied to regional and sector analysis tools (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Gareth Owen
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, UK, USA

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