Live support
We are sorry, but support is not available at the moment.
Virtual Reality Markets
OverviewJuniper Research’s latest Virtual Reality research provides in-depth analysis of the VR industry across the whole value chain, covering both software and hardware. It identifies the key trends and opportunities in the space for a range of players, and gives extensive market forecasts highlighting the key opportunities in the sector, split by:
  • PC-based VR
  • Console-based VR
  • Smartphone-based VR
  • Standalone VR
  • VR Peripherals
  • 360˚ Cameras
This research comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months access to harvest online data platform

Key Features

  • Trend Appraisal: Strategic review of the most important trends and opportunities, with discussion of the future evolution of VR hardware and software markets.
  • Business Models: Discussion of the emerging business models and where there remain gaps to be exploited, informed by interviews with key players:
    • Advir
    • Cognisess
    • Google
    • Microsoft
    • Sixense
  • Key player capability and capacity assessment, together with vendor market positioning Leaderboards, covering both hardware and software markets.
  • Benchmark industry forecasts for the following key VR sectors:
    • VR HMD (Head Mounted Display) Hardware
    • VR User Accessories
    • 360˚ Cameras
  • Benchmark industry forecasts for the revenue opportunity across following key content markets:
    • VR Games
    • VR Multimedia
    • VR Gambling

Key Questions

  1. How is VR developing for different use cases, and where is it being deployed?
  2. What needs to happen to make this technology truly mainstream?
  3. Where are the opportunities in this expanding ecosystem?
  4. What forms of content will prevail in this new market?
  5. Who are the main players in VR and what are their strategies?

Companies Referenced

Interviewed: Advir, Cognisess, Google, Microsoft, NVIDIA, Sixense.
Profiled: Alibaba, AMD (Advanced Micro Devices), DPVR, Epic Games, FOVE, Google, HTC, Microsoft, nDreams, NVIDIA, Oculus, Samsung, SIE (Sony Interactive Entertainment), THE VOID, Unity Technologies.
Case Studied: Advir, Cinemur, Cognisess, Google, LiveLike, Matterport, Navitaire, roOomy Reality.
87870, 13th Lab, ABAC (APEC Business Advisory Council), Adobe, Alienware, Alphabet, Amazon, American Museum of Natural History, ASUS, Bethesda Softworks, Carbon Design Group, CCP, Cineplex, Climax Studios, Cmoar, Dassault Systèmes, DDH (Digital Domain Holdings), Dell, EA Games, eMagin, Eyefluence, Facebook, Global Virtual Reality Association, GLOBALFOUNDRIES, Hewlett-Packard, HistoryView, Houghton Mifflin Harcourt, Huawei, IMAX, InfiniLED, Instagram, Intel, Khronos Group, Kickstarter, Lenovo, Manus, Marriot, Marvel, MinorityVR, Motorola, NASA, NetEase Games, Nimble VR, Nitero, Nokia, OSVR, Otherside Entertainment, Owlchemy Labs, PBS, Pebbles Interfaces, Pico, Pimax, Planetary Society, Radeon Technologies Group, RakNet, Razer, Resolution, Rocksteady Studios, Seven West Media, Shunwang, Six Flags Entertainment, Softkinetic, Surreal Vision, Taobao, TechnoBlood, Tencent Holdings, The Eye Tribe, Trickster Games, TSMC (Taiwan Semiconductor Manufacturing Company), Turbo Button, Ubisoft, Valve, VIA Technologies, Vuzix, Warner Bros, Weta Digital, World Economic Forum, Xiaomi, YI Technology, Youku Tudou, YouTube, ZTE.

Data & Interactive Forecast

Juniper’s latest VR Market Strategies forecast suite includes:
  • Hardware, software and accessories market data splits for 8 key global regions, and 7 countries including:
    • Canada
    • China
    • Germany
    • Japan
    • South Korea
    • UK
    • US
  • VR data forecasts, split by:
    • Tethered VR
    • Untethered VR
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 38 different metrics.
  • Access to the full set of forecast data of 79 tables and over 8,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Virtual Reality Markets: Hardware, Content & Accessories 2017-2022

Click here for product details

Juniper’s Virtual Reality research is an essential guide to all elements of the VR market. It provides insight into the driving forces behind the VR boom, analysis of current and emerging hardware and software markets, discusses gaps in the ecosystem and provides an outline and positional analysis of the top hardware and software players in the space.
The research suite includes:
  1. Executive Summary & Core Findings. Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Deep Dive Strategy & Competition - Strategic analysis of market dynamics, drivers and trends, together with a detailed investigation of different industries’ use cases for VR, the current and future state of hardware and software development, and player analysis through the Juniper Leaderboard (PDF)
  3. Deep Dive Data & Forecasting – Regional and sector prospects analysis together with five year forecasts for key metrics, including adoption across multiple segments and hardware and software revenues (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 8,000 data points, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts below, or request a detailed list of every table and chart via

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar, Tony Crabtree
Virtual Reality Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, Japan, South Korea, UK, USA

Related Research

What about purchasing a subscription?

Unlimited access to our research catalogue and data