Report Overview

Juniper Research’s Subscription Economy research provides cutting-edge analysis into this fast‑growing market. Juniper Research’s latest report provides a thorough assessment of the growth prospects and wider impact of this model.

The latest research examines which industries will be disrupted the most, the impacts of a wide variety of trends on the industry, including COVID-19, and an evaluation of the business models and strategies for the leading platform providers in the industry.

The research covers a wide variety of segments that offer subscriptions, including:
  • Delivery Service Subscriptions
  • Digital Fitness Service Subscriptions
  • Digital Music Subscriptions
  • Digital Spoken Word Subscriptions
  • Digital Video Subscriptions
  • Physical Goods Item Subscriptions
  • Physical Goods Box Subscriptions
  • Mobility-as-a-Service Subscription
  • Multiservice Subscriptions
  • Video Game Subscriptions
This research suite includes:
  • Strategies & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform
Key Market Statistics
Market size in 2022: $275.6bn
Market size in 2026: $599.1bn
2022 to 2026 CAGR: 21.71%

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Key Features

  • Future Market Outlook: Evaluation of which industries will see the biggest disruptive impact from subscription business models, and how quickly they will permeate any given space.
  • Consumption Device & Payment Method Analysis: Analysis of each component of the subscription economy including device availability and payment methods. The report provides strategic recommendations for market stakeholders on how to capitalise on the rising usage of subscription monetisation models.
  • Subscription Service Platforms Leaderboard: Analyses 15 key subscription service platform providers, including commentary on each player’s strategy. Scored vendors include:
    • Billsby
    • Chargebee
    • ChargeOver
    • Coudmore
    • FastSpring
    • Oracle
    • Ordway
    • Paddle
    • Recurly
    • Salesforce
    • SAP
    • Stripe
    • Younium
    • Zoho
    • Zuora
  • Benchmark Industry Forecasts: Market segment forecasts for key subscription economy sectors, including:
    • Delivery Service Subscriptions
    • Digital Fitness Service Subscriptions
    • Digital Music Subscriptions
    • Digital Spoken Word Subscriptions
    • Digital Video Subscriptions
    • Physical Goods Item Subscriptions
    • Physical Goods Box Subscriptions
    • Mobility-as-a-Service Subscriptions
    • Multiservice Subscriptions
    • Video Game Subscriptions

Key Questions Answered

  1. What will the value of the subscription economy market be by 2026?
  2. Who are the established leaders in the current market?
  3. How will emerging payment methods both facilitate and disrupt the subscription ecosystem?
  4. What segments of the subscription economy will have the largest growth between 2021 and 2026?
  5. What future business models will enhance subscription management services?

Companies Referenced

Included in the Juniper Research Leaderboard: Billsby, Chargebee, ChargeOver, Cloudmore, FastSpring, Oracle, Ordway, Paddle, Recurly, Salesforce, SAP, Stripe, Younium, Zoho, Zuora.

Mentioned: 1-800 Accountant, 3M, A Cloud Guru, Adidas, Advanced, Advocately, Airbus, Alexa, Alipay, AllTrails, Alva, Amazon, AMC Networks, American Express, American Red Cross, Animalz, APIX, Aspire, Aton Martin, Audiense, AutoKlose, AX Semantics, Axiell, Aztek, Ballparc, Bam Buser, BAO systems, Barclays, BarkBox, Bentley, BitGym, BMW,, Botkeeper, Brennan IT, Briggs & Stratton, Bright Kies, British Airways, Busy Seed, Calendly, Canary, Canon, Capita, Capture One, CareAcademy, Carlo’s Bake Shop, CasePoint, Casting Networks, CAT, CBS Interactive, CircleLoop, Citrix, CitySprint, Civil Service, Coca-Cola, Codacy, CodeCademy, Compstak, Convertri, Co-Op, Coorpacademy, Cora, Cordel, Cosmos, Crew, Crowd Twist, Daisy, DaisyDisk, DBS, Deliver, Deliveroo, Deliverr, Department for Work and Pensions, Deutsche Bank, DHL, DiDi, Direct Line Group, Discover, Dispatch, Doctify, Doodle, DPD, Drawboard, Duracell, DVLA, EA, eBay, E-Conomic, Electronics, EMyth, Ensyst, ePoise, Equipment Loop, Ernst and Young, Eurostar, Everhire, Everton FC, Exosite, Expedia, Famoc, FedEx, Fishburners, Formpipe, Fortnox, Framer, Freedom, Freshdesk, Freshworks, FUJIFILM, Fujitsu, Full Cube, GetAccept, Gigwell, GiroPay, Global Mentoring Solutions, Go Cardless, Google, Grab, Great Dental, Great Ormond Street Hospital Charity, Greggs, Gridheart, GuavaPass, Halfords, Happy Human Fitness, Harvestr, Hershey’s, Holm Security, Honeywell, HostedBizz, Hotel Chocolat, Hoxton Mix, HQLabs, Hubspot, iBinger, IBM, iDeal, Imagerelay, iMobile, iMyMac, Inconosquare, Infinity, inMusic, Inspark, Instaply, Integrity Data, Intrasource, ITS Nordic, JCB, Jettison, JibJab, Jiobit, Just Eat, Just Giving, Kaleido, Kickstarter, Klara, Kognity, Kundo, L’Oréal, Leadinfo, Linux Academy, Listreports, Litium, Live Chat, LiveSession, Livestorm, Livestream, Loop54, Loot Create, Lucidchart, Lululemon, Lure, LV=, Lyft, MacPaw, Macy’s, Mailbird, MakeSPace, Mastercard, Matomo, Meetoo, MindBody, Mitsubishi, MJ Flood, MyDigitalOffice, Nasdaq, National Geographic, National Grid, National Treasury Management Agency, NBCUniversal, Nelio, NetSafe, NetSuit, Nor 1, Note Plan, Nurture by Nature, Openfin, Orcolus, Out of the Park Developments, P&G, Panasonic, Pandora, PayPal, Pe Accounting, Pearson, Percona, Peterborough City Council, Philips, Piggy, Pipedrive, Planhat, Postmates, Power Office Go, ProActive, Proxy, Proxyclick, Qubeyond, Queue It, Quick Channel, Quickbooks, Quinyx, Quizlet, Radisson Hotels, Rain,, Razer, Razeware, Recko, Red Bull Racing, Renault, Renderforest, Rented, RevLock, Riddle, Rise Vision, Sage, Salesforce, SalesRight, Samsonite, Samsung, San Francisco State University, Sauce Video , Schneider, Screencastify, ScreenCloud, Semine, Sequoia Capital, Sharetribe, Ship Station, Shopify, Showtime, Siemens, Simplyhealth, Sisu, Skylum, Slack, Slidebean, Sling, Smart Dok, Social Talent, SocialBee, Sofort, Speedo, Spotify, SpotLuck, Springboard Retail, Start Deliver, StoryKit,, Superfood Company, Swift Uniforms, Swinton Group, Tailwind Labs, Talentech, Tax Jar, Technia, Textkernel, The Guardian, The Telegraph, Tidelift, Timsheet Mobile, Toms, Tower, Toyota, Trade Ideas, Trail, Trusted Tech Team, Turning Point, Uber, Unilver, Union Pay, United Utilities, UpCodes, Userlane, Userlike, Vax, VenueTrace, Veolia, Vestwell, Victor, Vinyl Me Please, Virgin, Virtual IT, Visa, Visiba Care, Vodafone Business, Voxloud, Voyado, Walmart , Web Shop, Whiteboard, Xero, Yousign, Youth Business International, Zapier, Zen Internet, Zenchef, Zillow, Zoom.

Data & Interactive Forecast

Juniper Research’s latest Subscription Economy’s forecast includes:

  • Forecasts for a wide variety of subscription sectors, including:
    • Delivery Service
    • Digital Fitness Service
    • Digital Music
    • Digital Spoken Word
    • Digital Video
    • Physical Goods Item
    • Physical Goods Box
    • Mobility-as-a-Service
    • Multiservice
    • Video Game
  • Each forecast includes:
    • Number of Subscribers
    • Average Number of Subscriptions per Subscriber
    • Total Subscriptions per annum
    • Average Annualised Subscription Revenue per Subscriber
    • Total Subscription Revenue per annum
  • Access to the full set of forecast data of 104 tables and over 26,600 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 28 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

The global market value of the subscription economy will grow to $275 billion in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the three most dominant subscription-based verticals are physical goods, which include both subscription boxes and items, digital music and digital video subscriptions.
  • Furthermore, physical goods will account for the largest subscription revenue opportunity and are expected to represent 45% of the global revenue by 2022. Physical goods subscriptions have seen increased user demand, with users keen to secure reliable sources of medicines and daily essentials in the face of the pandemic.
  • Additionally, subscriptions to digital services, including music, video streaming, spoken word, and video games, will be a major revenue stream, representing 39% of global subscription market value in 2022. Increasing adoption of emerging new device types, such as smart speakers, and the increased availability of streaming content will drive further adoption.
  • Various payment methods that facilitate recurring payment models that have the ability to switch payments on and off without a cancellation period are key to the success of the subscription economy.
  • Support for alternative payment methods is key to growing future subscription-based services and urged subscription economy vendors to support multiple payment methods, including Open Banking and digital wallets, to boost convenience to the end user.
  • Juniper Research recommends that platform providers should focus on the most popular alternative payment methods in their target countries, in order to minimise payment process friction, and so reducing churn.



Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

Click here for more information and purchase options

Jan 2022




Research FAQs

What trends are being seen in the subscription economy market??
What growth of the subscription economy market has been seen??
What growth is anticipated for multiservice subscriptions??

Research Details

Juniper Research
Elisha Sudlow-Poole
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Brazil, Canada, China, Colombia, Croatia, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, UK, USA