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Sharing Economy
OverviewThe concept of sharing resources; such as garden equipment, extra storage space, and spare capacity on car journeys, has been dubbed the ‘Sharing Economy’. Whilst this is not a new concept, digital formats, alongside the rapid expansion of the online ecosystem, have led to an exponential increase in the sharing of not just physical goods, but also skills and human resources.

Juniper’s Sharing Economy research offers comprehensive coverage and insight into this rapidly growing marketplace, alongside expert analysis of the monetisation strategies, key player opportunities, and future developments.

The research provides an assessment of the core sectors of this industry including:
  • Shared Transport
  • Space
  • Services
  • Money (Crowdfunding)
  • Logistics
  • Manufacturing, Agriculture and B2B services
It analyses the major drivers and disruptive factors set to influence and impact more traditional markets moving forwards.

This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 

Key Features

  • Sector Dynamics: Analysis of key market forces and developments, supported by case studies, as well as insights from industry players including:
    • BoldIQ
    • DOCOMO Digital
    • Nimber
    • Silvernest
  • Benchmark industry forecasts for sharing economy across the following sectors:
    • Shared Transport
    • Space
    • Services
    • Money (Crowdfunding)
    • Logistics
    • Manufacturing
  • Trend Appraisal: Major trends explored, allied with Juniper’s view and assessment of their implications for industries such as leisure and tourism, local & international delivery, and transportation.
  • Player Positioning Quadrant: Analysis of major players in each sector, providing assessment of their respective size and capability, as well as focus of operations.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 sharing economy vendors.

Key Questions

  1. What are the emerging opportunities in the sharing economy, and how can businesses utilise these?
  2. Who are the new players in the sharing economy and what impact are they having?
  3. What is the total size of the sharing economy, in terms of platform revenues?
  4. What are the key trends and developments for 2017 and beyond?
  5. How is the industry developing and what are the pressures faced by more established sharing economy providers?

Companies Referenced

Interviewed: BoldIQ, Docomo Digital, Nimber, Silvernest.
Profiled: Airbnb, BlaBlaCar, Etsy, FirstBuild, Freelancer, Lyft, Nimber, PivotDesk, Pley, Silvernest, TaskRabbit, Uber.
Case Studied: Airbnb, BoldIQ, Deliveroo, Docomo Digital, Etsy, Everbooked, FirstBuild, Freelancer, John Deere, LendingClub, Nimber, Piggybee, Quirky, Rent the Runway, Silvernest, TaskRabbit, Uber.
Mentioned: Airtel, ALD Automotive, Amazon, American Express, AOL, CargoMatic, Caterpillar, CB2, Concur, Couchsurfing, Crowdcube, Daimler, DayJet, Deco Software, Didi Chuxing, Disney, Docomo Digital, eBay, eHarmony, Elance, Escrow,, Fig, Fiverr, Fon, Freecycle, GE (General Electric),, GM (General Motors), Google, Grab, Gumtree, Helparound, Home Instead, HomeAway, IBERIA, IndieGoGo, Intuit, IRCTC (Indian Railway Catering and Tourism Corporation), Kickstarter, Kigo, KLM, LimeExchange, Local Motors, Lou & Grey, Luxury Retreats, Macy’s, MakerBot,, Mosaic, Musketeer, NASA, National Express/ALSA, National Geographic, Near Me, Netflix, NextCrew, Nongtian Guanjia, Nortura, nuTonomy, Ola, OnForce, Opal, Paytm, Projectlinkr, QuickBooks, Rakuten, Salesforce, Samsung,, Seedrs, Sendgrid, Shyp, Skillshare, Skype, SmartHost, Softbank, Spacer, Sparkbox Toys, Sphero, Spotify, Stumbleupon, Supper Share, TechShop, Techstars, The Land of Nod, Thinkfull, Thumbtack, Tilt, ToughMudder, Trooly, TurboTax Online, TwoGo, UpCounsel, Vandebron, Viatek, VICE Media, VINCI Autoroutes, Volvo, Waymo, WeWork, Whole Foods, Yard Club, Zipcar.

Data & Interactive Forecast

The Sharing Economy forecast suite includes:
  • Splits according to 8 key global regions alongside the following country splits:
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Japan
    • South Korea
    • UK
    • US
  • Market split by Sector:
    • Transport
    • Space
    • Services
    • Logistics
    • Manufacturing
    • Money (Crowdfunding)
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 138 tables and more than 19,500 data points.
Juniper Research’s highly granular interactive excels enable clients to manipulate our forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Download a summary of the table of contents below, or request a detailed list of every table and chart via

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Sharing Economy: Deep Dive Strategy & Competition 2017-2022

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Juniper’s 'Deep Dive Strategy & Competition' report enables clients to stay a step ahead of the curve by following our thorough analysis of the opportunities for sharing economy platforms.
This market-leading research delivers a comprehensive analysis of the leading monetisation strategies and opportunities for players in the sharing economy. It also assesses the key drivers and challenges facing both stakeholders and consumers, together with an analysis of the primary players that are individually and collectively helping to shape the future of the sharing economy.
The research includes:
  • Segment analysis and future market prospects.
  • Juniper ‘Player Positioning’ assessment across key sectors.
  • Key trends in the sharing economy, split by sector and allied with key takeaways.
  • Sharing economy platform provider Leaderboard, heatmap and profiles covering 12 key players:
    • Airbnb
    • BlaBlaCar
    • Etsy
    • FirstBuild
    • Freelacer
    • Lyft
    • Nimber
    • PivotDesk
    • Pley
    • Silvernest
    • TaskRabbit
    • Uber
  • Industry ‘Movers & Shakers’ review.
Offered in PDF format.

Please download the table of contents below for greater detail.

Add-on Research

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Email Support

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Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Lauren Foye
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, France, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK

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