Mobility-as-a-Service: Business Models, Vendor Strategies & Market Forecasts 2022-2027

• Market Dynamics: A strategic analysis of the major drivers, challenges, and innovations shaping the adoption and development of MaaS technologies, including the following:
  • Technological innovations that are enhancing MaaS, including digital ticketing and electric vehicles.
  • Future strategic direction and market outlook for MaaS, such as increasing accessibility to more diverse user bases.
  • Key issues MaaS vendors must be aware of surrounding data and fragmentation.
• Regional Analysis: A regional-level analysis of 13 countries, spanning 8 key regions; covering the current deployment level and future outlook of MaaS in each market.
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 MaaS vendors:
  • Citymapper
  • Cubic Transport
  • Fluidtime
  • GoTo Global
  • Greenlines Technology
  • Here Technology
  • Karhoo
  • MaaS Global
  • Masabi
  • Mobilleo
  • Moovit
  • Ridecell
  • Siemens Mobility
  • SkedGo
  • Trafi
  • Tranzer
• Benchmark Industry Forecasts: Forecasts for MaaS, including total number of journeys completed using MaaS, total annual spend on MaaS, total time saved by using MaaS, total fuel cost saving by using MaaS, total CO₂ reduction from private car journeys displaced, split by consumers and corporates. Total number of miles travelled through MaaS split by ride hailing, bus, train and metro, micromobility and others. This includes sizing for markets up to 2027; split by our 8 key regions and by the 60 countries listed below:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

1. What will the value of the MaaS market globally be by 2027?
2. Which MaaS vendors are leading the market in 2022?
3. How can MaaS vendors position themselves in line with MaaS drivers to perform well in the space?
4. What are the main challenges faced by MaaS providers?
5. Which countries represent the greatest opportunities for MaaS vendors? What major companies have implemented MaaS? And how have consumers responded? 

Interviewed: Mobilleo, Moovit, Skedgo.
 
Included in Juniper Research Competitor Leaderboard: Citymapper, Cubic Transportation Systems, Fluidtime, GoTo Global, Greenlines Technology, HERE Technologies, Karhoo, MaaS Global, Masabi, Mobilleo, Moovit, Ridecell, Siemens Mobility, SkedGo, Trafi, Tranzer.
 
Mentioned: A1 Telekom Austria Group, AccuWeather, Aimsun, AppartCity, Arval, BMW, Booking.com, BP Ventures, Cabonline Technologies AB, Calgary Transit, Capitello Move, Clippers, Compass, Continental, Craft, Deutsche Bahn, Dojo, EMT Valencia, Fareportal, Fatec, FEDA (Forces Elèctriques d'Andorra), Feonix, Flygtaxi, Foursquare, Gertek, Gett, Gig Car Share, Go Card, Goldbeck, Grab, Groupe Renault, Highways England, HTM Personenvervoer NV, Increment P, Jelbi, Jorudan, Kinto, Lifesight, Littlepay, Loki, Lonely Planet, Los Angeles Metro, Lurraldebus, Lyko, Manly Ferries, Mastercard, Mazmobi, Mitsubishi Corporation, Mitsui Fudosan, Mobee Travel, Mobileye, Mobimeo, MOIA, MyCorridor, National Express, NordicNinja VC, OMNY, Opal Card , PlaceIQ, Rejseplanen, RTC, San Francisco Muni, Santa Cruz Metro, SBB, Shagrir Group Vehicle Services , Shebah, SmarTrip, Snap, SnapCar, SNCF, STB, Streetlight Data, TAP, TaxiID, TfL, Thames Clippers, TomTom, Toronto Transit Commission, Toyota, Trainline, Transit App, Transport for Greater Manchester, Transport for New South Wales, Transport Scotland, Trapeze, Trip.com, Tui, UbiGo, Vy, Zenly, Zenrin, ZuriMobil.
 

Juniper Research’s Mobility-as-a-Service forecast suite includes:

• Corporates
• Consumers
• Ad Hoc
• Subscription

Metrics include total number of journeys completed using MaaS, total annual spend on MaaS, total time saved by using MaaS, total fuel cost saving by using MaaS, total CO₂ reduction from private car journeys displaced, split by consumers and corporates. Total number of miles travelled through MaaS split by ride hailing, bus, train and metro, micromobility and others.

Geographical splits: 60 countries
Number of tables: 108
Number of datapoints: Over 73,000 datapoints

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MaaS will generate fuel cost savings of $10.8 billion by 2027 globally; increasing from $2.8 billion in 2022 – a growth of 282%. These savings will be achieved by MaaS’ ability to reduce congestion by displacing private vehicle usage with public transport over MaaS platforms.

• Consumers will turn to MaaS, as fuel costs increase globally. Juniper Research’s Urban Mobility Survey found that 41% of respondents ranked the cost of transport as being the most important factor when it comes to transportation. MaaS growth is due not only to MaaS being a cheaper travel alternative, but also to the convenience it provides by offering transportation with planning, purchasing and ticketing combined in a single app.
• The distance travelled via micromobility, a form of transportation using lightweight vehicles such as bicycles and scooters, is set to grow 780% globally between 2022 and 2027. Micromobility enables users to traverse through highly congested cities for the first and last mile of their journey. The growth will be driven by the increased deployment of micromobility infrastructure, including docking stations, bicycles and scooters.