Live support
We are sorry, but support is not available at the moment.
Digital Voice Assistants
OverviewThe advancement of artificial intelligence capabilities means that Digital Voice Assistants are becoming an integral part of consumer device usage.
Our cutting edge research on Digital Voice Assistants provides a clear guide to these emerging technologies, use cases, trends, and business models. It provides a comprehensive analysis of this emerging market across a range of different verticals:
  • Mobile OEM-based Voice Assistants
  • Mobile App-based Voice Assistants
  • PC OS-based Voice Assistants
  • Automotive Voice Assistants
  • Smart Home Voice Audio Assistants
  • Smart TV-based Voice Assistants
  • Wearable Voice Assistants

Key Features

Market Landscape. In-depth assessment and insights into the wider voice assistant market, examining:
  • Current technical elements and uses of digital voice assistants
  • Future technology evolution and outlook
  • Juniper Competitive Web analysis for the following market segments:
    • OEM Voice Assistants
    • Consumer Voice Assistant Apps
    • Enterprise Voice Assistants
  • Strategic case studies
  • Business Models: Discussion of the effectiveness and potential for a range of business models for players in the Digital Voice Assistant value chain, including:
    • Analysis of where the gaps in the current ecosystem lie; and
    • How they can best be filled and monetised.
  • Benchmark industry forecasts:  for size, growth and revenues from the various Voice Assistant sectors.
  • Juniper Leaderboards: 15 digital assistant players compared, scored and positioned on the Juniper Leaderboard matrix according to their Consumer and Enterprise voice assistant products.

Key Questions

  1. Where will digital voice assistants have their biggest success?
  2. What new technologies are voice assistants leveraging, and how?
  3. What factors will drive up adoption of Voice Assistants, and where will the early successes be?
  4. Where can these technologies be monetised to ensure their longevity?
  5. What are the new business models that will emerge from this new technology?

Companies Referenced

Profiled in Juniper Leaderboards: Alibaba, Amazon, Apple, Artificial Solutions, Baidu, Dialogflow, Google, IBM, LingLong, Microsoft, Nuance, Robin Labs, Samsung, Sherpa, SoundHound.
Case Studied: Amazon, Microsoft, Mozilla Foundation, Robin Labs, SoftBank Robotics.
Mentioned: Aldebaran Robotics, Carrefour, Domino’s, Facebook, Harman/Kardon, Haven OnDemand, HTC, Huawei, Jabra,, Lenovo, LifeBEAM, Mozilla Foundation, Nescafé, NVIDIA, Oracle, Orbita, Papa John, Qihoo, Salesforce, Sense Labs, SNCF, Sonos, Tencent, Uber, WeChat, Whirlpool.

Data & Interactive Forecast

The new Digital Voice Assistant forecast suite includes:
  • Market data splits for 8 key regions, and 10 countries including:
    • Brazil
    • Canada
    • China
    • France
    • Germany
    • Japan
    • Mexico
    • South Korea
    • UK
    • US
  • Market data splits for 7 key verticals:
    • Mobile OEM-based Assistants
    • Mobile App-based Assistants
    • PC OS-based Assistants
    • Automotive Assistants
    • Smart Home Audio Assistants
    • Smart TV-based Assistants
    • Wearable Assistants
  • Access to the full set of forecast data of 64 tables and over 7,000 data points.
  • All verticals include:
    • Adoption rates
    • Assistant installed base
    • Numbers in use.
    • Advertising impressions, ad spend and app revenues are also provided where appropriate.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Digital Voice Assistants: Platforms, Revenues & Opportunities 2017-2022 Full Research Suite

Click here for product details

Our new Digital Voice Assistant research outlines the technological and social trends shaping the use of Digital Assistants, highlighting the technology’s capabilities and uses. It discusses the shape of the current marketplace and how this will evolve in the coming years, as well as providing a highly detailed forecast suite across many platforms, regions and country markets.
  1. Key market trends accompanied by an assessment of how technological developments will affect the market, and examination of a range of disclosed patents.
  2. Comparison of the state of development for a range of voice assistant sectors, and an outline of the capabilities and offerings of key players in this market.
  3. Benchmark industry forecasts for key metrics, including:
  4. The current and future base of digital assistants in use, split by region, country and segments including:
    1. Wearable Assistants
    2. Smart TV-based Assistants
    3. Smart Home Audio Assistants
    4. Automotive Assistants
    5. PC OS-based Assistants
    6. Mobile App-based Assistants
    7. Mobile OEM-based Assistants
    8. Attributable advertising spend for each segment, alongside in-app purchase revenues and paid download revenue for the mobile app space.
  5. Interactive Forecast Excel: Highly granular dataset comprising over 7,000 datapoints, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL).
  6. 12 months access to the AI in Fintech data in our harvest digital markets intelligence centre. harvest visualises all of the data in easy to use and export graphs, tables and charts, and features continuous data updates. Find out more.

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar
Digital Voice Assistants
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, France, Germany, Japan, South Korea, Mexico, UK, USA

Related Research

What about purchasing a subscription?

Unlimited access to our research catalogue and data