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Digital Voice Assistants
OverviewDigital Assistants with voice interactions are becoming a much larger part of how consumers are interacting with devices on a day-to-day basis. We are now seeing the beginnings of a shift in some human-computer interactions, and businesses need to understand what this means and be ready for it.

Our cutting edge research on Digital Voice Assistants provides a clear guide to these emerging voice interface technologies, use cases, trends and business models, as well as providing extensive forecasts for their deployment across a range of different verticals:
  • Mobile OS-based Assistants
  • Mobile App-based Assistants
  • PC OS-based Assistants
  • Automotive Assistants
  • Smart Home Audio Assistants
  • Smart TV-based Assistants
  • Wearable Assistants

Key Features

  • Trend Appraisal: Outline of the current state of Digital Voice Assistant technologies and the trends shaping their development.
  • Business Models: Discussion of the effectiveness and potential for a range of business models for players in the Voice Assistant value chain.
  • Analysis & commentary: on a range of disclosed Voice Assistant patents from a range of companies.
  • Player Assessment: Assesses the offerings of leading players in the Digital Assistant and machine learning space.
  • Benchmark industry forecasts:  for size and growth of the various Voice Assistant sectors.

Key Questions

  1. Where will digital voice assistants have their biggest success?
  2. What new technologies are voice assistants leveraging, and how?
  3. What factors will drive up adoption of Voice Assistants, and where will the early successes be?
  4. Where can these technologies be monetised to ensure their longevity?
  5. What are the new business models that will emerge from this new technology?

Companies Referenced

Amazon, Apple, AYTM, Baidu, BlackBerry, DuckDuckGo, Facebook, Fujitsu, Google, Haptik, Honeywell Partners, IBM, Intel, Intermec IP, ItsMyLab, Jawbone, Microsoft, Nest, Nuance, NVIDIA, Ping An Insurance Group, Robin, Samsung, Sense Labs, Sichuan Changhong Electric Company, Skype, Smart Droid Apps, Smartisan Digital, Sony, SoundHound, Speaktoit, TaskRabbit, Vocollect Healthcare Systems,, West Corporation, Yandex.

Data & Interactive Forecast

The new Digital Voice Assistant forecast suite includes:
  • Market data splits for 8 key regions, and 10 countries including:
    • Brazil
    • Canada
    • China
    • France
    • Germany
    • Japan
    • Mexico
    • South Korea
    • UK
    • US
  • Market data splits for 7 key verticals:
    • Mobile OS-based Assistants
    • Mobile App-based Assistants
    • PC OS-based Assistants
    • Automotive Assistants
    • Smart Home Audio Assistants
    • Smart TV-based Assistants
    • Wearable Assistants
  • Access to the full set of forecast data of 66 tables and over 7,000 data points.
All verticals include:
  • Adoption rates, Assistant installed base and numbers in use. Where appropriate, advertising impressions, ad spend and app revenues are also provided.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Digital Voice Assistants: Platforms, Revenues & Opportunities 2016-2021

Click here for product details

Our new Digital Voice Assistant research outlines the technological and social trends shaping the use of Digital Assistants, highlighting the technology’s capabilities and uses. It discusses the shape of the current marketplace and how this will evolve in the coming years, as well as providing a highly detailed forecast suite across many platforms, regions and country markets.
  1. Key market trends accompanied by an assessment of how technological developments will affect the market, and examination of a range of disclosed patents.
  2. Comparison of the state of development for a range of voice assistant sectors, and an outline of the capabilities and offerings of key players in this market.
  3. Benchmark industry forecasts for key metrics, including:
    1. The current and future base of digital assistants in use, split by region, country and segments including:
      1. Mobile OS-based Assistants
      2. Mobile App-based Assistants
      3. PC OS-based Assistants
      4. Automotive Assistants
      5. Smart Home Audio Assistants
      6. Smart TV-based Assistants
      7. Wearable Assistants
    2. Attributable advertising spend for each segment, alongside in-app purchase revenues and paid download revenue for the mobile app space.
    3. Interactive Excel – highly granular dataset comprising more than 7,000 datapoints, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL).

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, France, Germany, Japan, South Korea, Mexico, UK, USA

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