Digital Voice Assistants Research Report

OverviewThe advance of artificial intelligence capabilities means that Digital Voice Assistants are becoming an integral part of consumer device usage.

Our cutting-edge research on Digital Voice Assistants provides a clear guide to these emerging technologies, use cases, trends and business models. It provides a comprehensive analysis of this emerging market across a range of different verticals:

OEM Mobile Voice Assistants
Mobile Voice Assistant Apps
PC OS-based Voice Assistants
Automotive Voice Assistants
Smart Home Voice Audio Assistants
Smart TV-based Voice Assistants
Wearable Voice Assistants

This research includes:

Market Trends & Opportunities (PDF)
5-Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

Market Landscape: In-depth assessment of, and insights into, the wider voice assistant market, examining:
- Core capabilities and strategic directives of core voice assistant players
- Trends, drivers and constraints affecting the whole market
- Strategic case studies
Business Models: Discussion of the effectiveness of, and potential for, a range of business models for players in the Digital Voice Assistant value chain, from enterprise use to advertising.
Benchmark Industry Forecasts: Size, growth and revenues from the following Voice Assistant sectors:
- OEM Mobile Voice Assistants
- Mobile Voice Assistant Apps
- PC OS-based Voice Assistants
- Automotive Voice Assistants
- Smart Home Voice Audio Assistants
- Smart TV-based Voice Assistants
- Wearable Voice Assistants
Juniper Leaderboards: The following consumer and enterprise voice assistant players compared:
- Alibaba
- Amazon
- Apple
- Artificial Solutions
- Baidu (Xiaoyu Zaijia, Raven H)
- Dialogflow
- Google
- IBM
- IFLYTEK
- Microsoft
- Nuance
- Robin Labs
- Samsung
- Sherpa
- SoundHound

Key Questions

Where will digital voice assistants have their biggest success?
What are the key capabilities and future strategies of the market leaders?
What factors will drive up adoption of Voice Assistants, and where will the early successes be?
Where can these technologies be monetised to ensure their longevity?
What are the new business models that will emerge from this new technology?

Companies Referenced

Case Studied: Google

Included in Juniper Leaderboard: Alibaba, Amazon, Apple, Artificial Solutions, Baidu, Dialogflow, Google, IBM, iFLYTEK, Microsoft, Nuance, Robin Labs, Samsung, Sherpa, SoundHound, Tencent.

Mentioned: Accenture, Audioburst, BMW, Code Computerlove, Dialogflow, Disney, Facebook, Great Wall Motor Company, Harman/Kardon, Haven OnDemand, Huawei, IFTTTT, Jabra, JBL, JD.com, LG, LingLong, Mercedes-Benz, Netflix, Onkyo, Orbita, Papa John, Peerless Insights, Pew Research Centre, Qihoo360, Salesforce, SAP, Scout FM, SmartThings, Sonos, Spiceworks, Spotify, Uber, Vi Technologies, Voicebot.ai, WeChat, Whirlpool.

Data & Interactive Forecast

The new Digital Voice Assistant forecast suite includes:

Market data splits for 8 key regions and 10 countries including:
- Brazil
- Canada
- China
- France
- Germany
- Japan
- Mexico
- South Korea
- UK
- US
Market data splits for 7 key verticals:
- OEM Mobile Voice Assistants
- Mobile Voice Assistant Apps
- PC OS-based Voice Assistants
- Automotive Voice Assistants
- Smart Home Voice Audio Assistants
- Smart TV-based Voice Assistants
- Wearable Voice Assistants
Access to the full set of forecast data of 68 tables and over 6,500 data points
All verticals include:
- Adoption rates
- Assistant installed base
- Numbers in use
- Advertising impressions, ad-spend and app revenues are also provided where appropriate

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.