Digital Advertising

Digital Advertising: Market Trends & Strategies 2022-2026Juniper Research’s Digital Advertising research provides a comprehensive assessment of a market facing significant disruption and innovation, including an analysis of trends currently influencing the industry. The research assesses the growth of conversational marketing and the need for accurate contextualisation, the future of mobile attribution amidst key policy updates by Apple and Google, the use of emerging technologies and the impact of COVID-19. Also included are strategic recommendations for advertisers and ad tech companies looking to improve their campaign efficiency and revenue.

 

• Key takeaways & strategic recommendations; aligned to ad tech vendors and digital advertisers.
• Introduction to the digital advertising market, including Facebook and Google’s advertising activity and the success of emerging social media platforms, such as TikTok and Twitch.
• Evaluation of data collection policy changes by technology giants, including Apple and Google, featuring an analysis of the opportunities that can be realised through, and the challenges associated with, its implementation.
• Analysis of the current market status, including the impact of emerging technologies, such as blockchain, 5G connectivity and connected in-home smart devices and the impact of COVID‑19 on the digital advertising market.

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