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OverviewOur ground-breaking and comprehensive research into the Crowdfunding market represents the benchmark for analysis in this pivotal segment. The research provides assessment of the key funding models, giving detailed insights into the effects and opportunities for the technology industry.

This research includes:
  • Market Appraisal (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • In-depth analysis of the crowdfunding market, examining the following funding models:
    • Rewards
    • Equity
    • Debt (loans)
  • Risk-Reward analysis and Phased Evolution analysis, providing insights into the current market dynamics and future opportunities.
  • In-depth study of the overarching trends, hurdles and drivers impacting the crowdfunding market dynamics.
  • Case studies highlighting successful and unsuccessful crowdfunding campaigns, uncovering key player strengths and weaknesses.
  • Industry forecasts for the size and growth of crowdfunding services, including rewards, equity, and debt (loans), as well as the total market for crowdfunded technology projects through these 3 models.

Key Questions

  1. What is size of the market for investments made on crowdfunding platforms?
  2. Which model of crowdfunding is contributing the most towards the technology industry?
  3. What are the current trends and developments impacting crowdfunding for the technology industry?
  4. How can we expect to see the industry develop over the next 5 years?
  5. What are the key challenges faced by the industry?

Companies Referenced

5TH Cell, AngelList, Ascenergy, Biva, CircleUp, CONSOB (Commissione Nazionale per le Societa la Borsa), Crowdcube, Crowdfunder, EBAN (European Business Angels Network), EquityNet, Facebook, FCA (Financial Conduct Authority), Fig, Fleye, Funding Circle, Gizmodo, GoFundMe, IndieGoGo, Kickstarter, Lending Club, Monster Digital, Pebble, Prosper, Ring, SEC (Securities and Exchange Commission), Seedinvest, Sony, Tech City, WeInvest, YouTube, Zano.

Data & Interactive Forecast

Juniper’s Crowdfunding forecast suite includes:
  • Regional data splits for 8 key regions, as well as country level data splits for:
  • Canada
  • UK
  • US
  • Total users of Crowdfunding services, split by funding models:
    • Rewards
    • Equity
    • Debt
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 6 different metrics.
  • Access to the full set of forecast data of 25 tables and over 2,000 data points.
Juniper Research’s highly granular interactive Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.  

Research Options

All research reports now come with an enterprise-wide licence

Crowdfunding: Strategies & Impacts for Technology Markets 2016-2020

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Juniper’s crowdfunding research suite enables content providers, developers and distributors to explore the monetisation issues involved in this new sector, and identifies key trends, challenges and potential strategies for stakeholders.
It provides a summary of the global crowdfunding market, with forecasts for user investments and contributions broken down by region and by funding type, as well as a series of forecasts for crowdfunding contributions specifically towards technology projects.
The research suite includes:
  1. Key market trends and forecasts, providing in-depth analysis of three major crowdfunding models:
    1. Rewards
    2. Equity
    3. Debt.
  2. Strategic analysis of funding models and solutions for monetisation, as well as an assessment of the barriers to deployment through issues such as legislation.
  3. Regional and sector prospects analysis together with five year forecasts.
The study includes exclusive forecast breakdowns for:
  1. Total users of crowdfunding campaigns
  2. Total consumer expenditure and investments made, along with total contributions made towards technology projects or campaigns.
  3. Forecasts split by the 3 crowdfunding platform types - Rewards, Equity, and Debt:
    1. User numbers split by crowdfunding platform type.
    2. Average amount given to or invested in projects per user, per annum.
    3. Total spend on crowdfunding platforms.
    4. Total amount invested in technology projects.
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Email Support

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Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Lauren Foye
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, UK, USA

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