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Augmented Reality
OverviewOur research into the Augmented Reality market consistently sets the benchmark for research into this fast moving space.

The research provides critical analysis of the key business models, strategies and developments, whilst providing insights into the future of the technology. In-depth analysis of the consumer and enterprise market is presented across the four key hardware platforms:
  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles

Key Features

  • Provides a strategic assessment of the current market landscape, examining future business models and key market forces.
  • Consumer and Enterprise market coverage.
  • Analysis across the 4 key platforms:
    • Smartphones
    • Tablets
    • Head-Mounted Devices
    • Consumer Vehicles
  • Insights and strategic recommendations for key stakeholders.
  • Consumer app usage analysis and forecasts for 5 categories:
    • Games
    • Search & Discovery
    • Lifestyle & Healthcare
    • Multimedia
    • Social Communications
  • Enterprise app usage analysis and forecasts providing a breakdown across key hardware platforms.
  • Key player capability and capacity assessment, together with the Juniper Leaderboard.
  • Market forecasts for adoption and spend across consumer and enterprise markets.

Key Questions

  1. How is AR developing in terms of consumer & enterprise markets?
  2. What strategies can stakeholders employ to maximise revenue?
  3. What emerging technologies and services are driving the market forward?
  4. How has the success of Pokémon GO affected the AR market?
  5. What is the projected market value for the key AR market sectors?

Companies Referenced

Interviewed: Aireal, Blippar, DAQRI, Marxent Labs, ODG (Osterhout Design Group), Wikitude.
Profiled: Aireal, Alphabet, Blippar, DAQRI, Inglobe Technologies, Marxent Labs, Microsoft, Niantic, ODG (Osterhout Design Group), PTC, Vuzix, Wikitude.
Case Studied: Blippar, DAQRI, Google, LaForge, Lenovo, Niantic, Nintendo, Samsung, Snapchat, Wikitude.
1066 Labs, AMA (Advanced Medical Applications), Amazon, Anheuser-Busch, Apple, APX Labs, Archetype Interactive, Argos, ARToolworks, Atheer, Augmate, Augmedix, Autodesk, Aviareal, AXA, Blogger, Bosch, Bsquare, Catalina Marketing, Cinema4D, Coca-Cola, CompalComm, Conde Nast, Copient Technologies, CrowdOptic, eUniverse, Facebook, Fingers, Flyby Media, Ford, GetJar, GuidiGo, Heinz, HTC, Huawei, HyperLoop, iBeer, Ikea, Imagus Technology, Immediate Media, Intel, iTiZZiMo, Jaguar, Johnson & Johnson, JPL Computer Vision Group, Keyhole, Koi Pond, KSP Steel, L’Oreal, Layar, Lowe’s Hardware, Magic Leap, Mantis Vision, Maybelline, Meta, Metaio, Movidius, MSC Cruises, NASA, NCR, Neruable, Nestle, Novartis, NuEyes, Nuvika, NVIDIA, Oculus, OLogic, OmniVision, Open Source Robotics Foundation, Optech4D, Paracosm, PepsiCo, PMD Technologies, Picasa, Pokémon Company, Prizmiq, Procter & Gamble, PwC, Qualcomm, SagivTech, Scale Reality, Scope AR, Siemens, SketchUp, Sony, Spotify, Sunny Optical Technology, SuperCell, Swiftcover, Swrve, Taco Bell, The Big Network, TIME Inc, Trimble, Two-Trees Photonics, Unilever, Vinci Energy, Virgin, Volvo, VTT, Vuforia, weAR Mobile, Wearable Intelligence, WhatsApp, Woods Bagot, WRNCH, YouTube.

Data & Interactive Forecast

Juniper’s Augmented Reality forecast suite includes:
  • Market data splits for 8 key regions, and 12 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • USA
  • Mobile AR splits by 3 platforms:
    • Smartphones
    • Tablets
    • Head-Mounted Devices
  • App Ecosystem assessment across 5 categories:
    • AR Games
    • Search & Discovery
    • Lifestyle
    • Multimedia
    • Social Communications
  • Consumer app revenue forecasts across 3 models:
    • Pay-per-Download
    • In-App Purchases / Subscriptions / Licencing
    • Ad Spend
  • AR Vehicle Assessment according to take-up in consumer vehicles and service revenues.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 30 different metrics.
  • Access to the full set of forecast data of more than 470 tables and over 63,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Augmented Reality: Developer & Vendor Strategies 2016-2021

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Juniper’s Augmented Reality research is essential reading for vendors and developers looking to understand the market prospects for both consumer and enterprise sectors. The study includes an in-depth assessment of emerging business and service models, together with an exploration of current business activities and future opportunities that will drive service adoption.
The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with service provider capability assessment and Juniper Leaderboard (PDF)
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including adoption and service revenue (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 63,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Sam Barker
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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