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Augmented & Mixed Reality
OverviewJuniper Research’s latest Augmented & Mixed Reality research provides in-depth examination of the mobile augmented reality market, covering both the consumer and enterprise spaces. It provides an evaluation of pivotal use cases and key market players, aligned with an extensive forecast suite to provide a comprehensive analysis of the future of Augmented & Mixed Reality. In-depth analysis of the consumer and enterprise market is presented across the 4 key hardware platforms:
  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles
This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online platform

Key Features

  • Consumer & Enterprise Market Analysis and Impact Assessment: Separate analyses for the impact of AR and MR technologies in the consumer and enterprise markets, aligned with insights and strategic recommendations for key stakeholders.
  • Juniper Vendor Positioning Index: Offers a comparative assessment of the products and services from 13 leading OEMs manufacturing AR and MR hardware, categorised in terms of the depth of their hardware offerings. Vendors included in the Index include:
    • DAQRI
    • Everysight
    • Gamrin
    • GlassUp
    • LaForge Optical
    • Laster Technologies
    • Lenovo
    • Lumus
    • Microsoft
    • Meta
    • ODG
    • Optinvent
    • Vuzix
  • Augmented & Mixed Reality Sector Analysis: Analysis of future market prospects across 8 key vertical markets including:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Juniper Leaderboard: 14 leading AR & MR platform vendors analysed, scored and positioned.
  • Interviews with leading AR and MR platform vendors including
    • Aireal
    • Blippar
    • DAQRI
    • Infinity AR

Key Questions

  1. How have AR and MR technologies developed since Pokémon Go was released?
  2. What will be the biggest use cases for AR and MR over the next 5 years?
  3. Who are the key players in the AR market?
  4. What are smartphone vendors and mobile OS developers doing in the AR space?
  5. What will be the value of mobile AR and MR by 2022?

Companies Referenced

Interviewed: Aireal, Blippar, DAQRI, Infinity AR.
Profiled: Aireal, Alphabet, Atheer, Apple, Blippar, DAQRI, Facebook, Infinity AR, Inglobe Technologies, Microsoft, ODG, PTC, Snap Inc, Vuzix.
Case Studied: Carrot.
1066 Labs, 21st Century Fox, 3D4Medical, Acer, Alibaba, Amazon, Anheuser-Busch, Aniplex, ARToolworks, Asus, Audi, Bento Labs, Bosch, Cadbury, Camera Technologies Group, Canesta, Coca-Cola, Colgate, Conde Nast, Dacuda, Dark Sky, Dell, DHL, EA (Electronics Arts). Elbit, Epic Action, Epson, Escher Reality, Evertoon, Everysight, Eyefluence, Faciometrics, Ford, Forte Technology, Fuzzycube, Garmin, GE (General Electric), General Mills, GetJar, GlassUp, Google, GSK, HP, Huawei, IKEA, Intel, InvenSense, Jaguar, Johnson & Johnson, Jorjin, Kellogg’s, Kickstarter, King, Kopin, KSP Steel, L’Oreal, LAFORGE Optical, Laster Technologies, Lattice Data, Layar, Lenovo, Looksery, Lowe’s Canada, Lumus, Magic Leap, Max Factor, Maybelline, McDonald’s, Meta, Metaio, MIGU, Monocle, MSC Cruises, Nanjing Ruiyue Technology, Nestle, Niantic Labs, Nike, Nintendo, Nokia, Novartis, NVIDIA, ONtheGO, Optinvent, Peak Games, Pebbles, PepsiCo, Playtika,, Procter & Gamble, Qualcomm, RecRec, Regaind, Samsung, SAP, Simplygon, Skype, Sony, SpaceView, STM, Supercell, Surreal Vision, Taco Bell, Tencent, TIME Inc, Two-Trees Photonics, Unilever, Upskill, Vinci Energies, Virgin Media, Vrvana, VTT, Vurb, Warner Bros, WhatsApp, Wikitude, Woods Bagot, Yelp, YouTube.

Data & Interactive Forecast

Juniper’s Augmented & Mixed Reality forecast suite includes:
  • 5 year benchmark forecasts are key metrics by 8 key regions and 9 country level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • US
  • Mobile Augmented & Mixed Reality, split by 3 devices:
    • Smartphones
    • Tablets
    • Smart Glasses
  • App ecosystems forecasts, including total number of installed AR applications and total AR app market value, across 8 key AR sectors:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Access to the full set of forecast data of 715 tables and over 98,400 datapoints.
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper’s data for 20 different metrics.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Augmented & Mixed Reality: Innovation, Disruption & Future Prospects 2018-2022

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Juniper has comprehensively assessed the global Augmented & Mixed Reality market, providing essential reading for hardware vendors, content developers and platform providers looking to understand the market prospects for both consumer and enterprise sectors.
The study includes technology impact assessments, evaluating the effect of AR and MR technologies on these markets, together with in-depth analysis of the future of key market sectors.
The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Deep Dive Strategy & Competition – Strategic analysis of market dynamics, drivers and trends, together with a detailed investigation of key AR and MR vertical markets and player analysis through the Juniper Leaderboard (PDF).
  3. Deep Dive Data & Forecasting – Augmented & Mixed Reality market prospects analysis together with 5 year forecasts for key metrics, including number of AR and MR apps installed, split by key vertical market and monetisation models, aligned with revenues.
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 98,400 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via 

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Research Details

Sam Barker
Augmented & Mixed Reality
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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