Live support
We are sorry, but support is not available at the moment.
Augmented & Mixed Reality
OverviewJuniper Research’s latest Augmented & Mixed Reality research provides in-depth examination of the mobile augmented reality market, covering both the consumer and enterprise spaces. It provides an evaluation of pivotal use cases and key market players, aligned with an extensive forecast suite to provide a comprehensive analysis of the future of Augmented & Mixed Reality. In-depth analysis of the consumer and enterprise market is presented across the 4 key hardware platforms:
  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles
This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Consumer & Enterprise Market Analysis and Impact Assessment: Separate analyses for the impact of AR and MR technologies in the consumer and enterprise markets, aligned with insights and strategic recommendations for key stakeholders.
  • Juniper Vendor Positioning Index: Offers a comparative assessment of the products and services from 13 leading OEMs manufacturing AR and MR hardware, categorised in terms of the depth of their hardware offerings. Vendors included in the Index include:
    • DAQRI
    • Everysight
    • Gamrin
    • GlassUp
    • LaForge Optical
    • Laster Technologies
    • Lenovo
    • Lumus
    • Microsoft
    • Meta
    • ODG
    • Optinvent
    • Vuzix
  • Augmented & Mixed Reality Sector Analysis: Analysis of future market prospects across 8 key vertical markets including:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Juniper Leaderboard: 14 leading AR & MR platform vendors analysed, scored and positioned.
  • Interviews with leading AR and MR platform vendors including
    • Aireal
    • Blippar
    • DAQRI
    • Infinity AR

Key Questions

  1. How have AR and MR technologies developed since Pokémon Go was released?
  2. What will be the biggest use cases for AR and MR over the next 5 years?
  3. Who are the key players in the AR market?
  4. What are smartphone vendors and mobile OS developers doing in the AR space?
  5. What will be the value of mobile AR and MR by 2022?

Companies Referenced

Interviewed: Aireal, Blippar, DAQRI, Infinity AR.
Profiled: Aireal, Alphabet, Atheer, Apple, Blippar, DAQRI, Facebook, Infinity AR, Inglobe Technologies, Microsoft, ODG, PTC, Snap Inc, Vuzix.
Case Studied: Carrot.
1066 Labs, 21st Century Fox, 3D4Medical, Acer, Alibaba, Amazon, Anheuser-Busch, Aniplex, ARToolworks, Asus, Audi, Bento Labs, Bosch, Cadbury, Camera Technologies Group, Canesta, Coca-Cola, Colgate, Conde Nast, Dacuda, Dark Sky, Dell, DHL, EA (Electronics Arts). Elbit, Epic Action, Epson, Escher Reality, Evertoon, Everysight, Eyefluence, Faciometrics, Ford, Forte Technology, Fuzzycube, Garmin, GE (General Electric), General Mills, GetJar, GlassUp, Google, GSK, HP, Huawei, IKEA, Intel, InvenSense, Jaguar, Johnson & Johnson, Jorjin, Kellogg’s, Kickstarter, King, Kopin, KSP Steel, L’Oreal, LAFORGE Optical, Laster Technologies, Lattice Data, Layar, Lenovo, Looksery, Lowe’s Canada, Lumus, Magic Leap, Max Factor, Maybelline, McDonald’s, Meta, Metaio, MIGU, Monocle, MSC Cruises, Nanjing Ruiyue Technology, Nestle, Niantic Labs, Nike, Nintendo, Nokia, Novartis, NVIDIA, ONtheGO, Optinvent, Peak Games, Pebbles, PepsiCo, Playtika,, Procter & Gamble, Qualcomm, RecRec, Regaind, Samsung, SAP, Simplygon, Skype, Sony, SpaceView, STM, Supercell, Surreal Vision, Taco Bell, Tencent, TIME Inc, Two-Trees Photonics, Unilever, Upskill, Vinci Energies, Virgin Media, Vrvana, VTT, Vurb, Warner Bros, WhatsApp, Wikitude, Woods Bagot, Yelp, YouTube.

Data & Interactive Forecast

Juniper’s Augmented & Mixed Reality forecast suite includes:
  • 5 year benchmark forecasts are key metrics by 8 key regions and 9 country level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • US
  • Mobile Augmented & Mixed Reality, split by 3 devices:
    • Smartphones
    • Tablets
    • Smart Glasses
  • App ecosystems forecasts, including total number of installed AR applications and total AR app market value, across 8 key AR sectors:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Access to the full set of forecast data of 715 tables and over 98,400 datapoints.
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper’s data for 20 different metrics.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Purchase additional research reports to receive greater savings;
select three reports to receive all the available research in this area.

Augmented & Mixed Reality - Deep Dive Data & Forecasting 2018-2022

Click here for product details

Our market leading Augmented & Mixed Reality forecast suite comprises an essential guide to the future of the market, including forecast for 8 key AR and MR sectors, namely:
  • Education
  • Games
  • Healthcare
  • Lifestyle
  • Multimedia
  • Retail
  • Search & Discovery
  • Social Media & Networking
Provided in a PDF report and interactive Excel spreadsheet.
The forecasts include:
  • Consumer app revenue forecasts across 3 models:
    • Pay-per-Download
    • In-App Purchases/Subscriptions/Licensing
    • In-app Advertising Spend
  • Total number of apps installed.
  • Device level forecasts for Smartphones, Tablets and Smart Glasses
  • Adoption and revenues for the enterprise market, splits across 3 devices.
  • AR Vehicle Assessment according to take-up in consumer vehicles and service revenues.
Download a summary of the forecasts above, or request a detailed list of every table and chart via  

Add-on Research

Included Support options

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Sam Barker
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

Related Research

What about purchasing a subscription?

Unlimited access to our research catalogue and data