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5G Market Strategies
OverviewOur latest 5G research provides expert insight, examining each of the key verticals by opportunity and pricing strategy. It provides stakeholder recommendations and market forecasts for the period 2019-2025.

The research examines operator approaches to future spectrum auctions and technology investment and evaluates viable pathways for operators to maximise return on investment by vertical sector.

Additionally, the research provides a detailed update on 4G LTE market development, providing forecasts for 2017-2022.
This research suite comprises:
  • Deep Dive Strategy and Competition (PDF)
  • 8 Year Deep Dive Data and Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Sector Dynamics: Detailed analysis of the present market state and future outlook for 5G, examining:
    • Assessment of operator market status, trials and network deployments
    • ARPU/ARPC pricing strategy analysis per market vertical
    • Key market forces, including demand drivers, technological challenges and future business model evolution
    • 5G Opportunities & strategic recommendations
  • Sector Analysis: A strategic review of the 5G market landscape across 8 global regions for key verticals including:
    • Augmented Reality & Virtual Reality 
    • Automotive
    • Digital Health Wearables
    • Mobile Broadband
    • Smart Cities
    • Smart Homes
  • Benchmark Industry Forecasts: A highly granular data set mapping out the key opportunities, covering adoption, connections, operator billed revenue and more for 8 global regions and 7 key country markets, including:
    • Canada
    • China
    • Germany
    • Japan
    • South Korea
    • UK
    • US
  • Interviews: Insights from leading players, including:
    • Cisco
    • Commscope
    • Gemalto
    • NEC
    • ZTE
  • Juniper Leaderboard: Key 5G vendors - player capability and capacity assessment and positioning.

Key Questions

  1. When and where will the first commercial 5G services be deployed?
  2. Which network vendors are making the most progress in 5G network solutions?
  3. How will 5G deployments influence operator business models and service revenues?
  4. How will 5G ARPC evolve over the next 8 years?
  5. Which IoT sector will 5G accelerate the most?

Companies Referenced

Interviewed: 5GAA (5G Automotive Association), Cisco Systems, CommScope, NEC, Vodafone, ZTE.
Profiled: CBNL, Cisco Systems, CommScope, Ericsson, Fujitsu, Huawei, Intel, NEC, Nokia Networks, Qualcomm, Samsung, ZTE.
Case Studied: 5GAA (5G Automotive Association), Huawei, IBM.
Mentioned: 3Com, 5GIC (5G Innovation Centre, University of Surrey), 5GMF (5G Mobile Communications Promotion Forum), Airtel, Airvana, Alcatel-Lucent, Alliance Corporation, Alphabet, Amazon, América Móvil, Anritsu, Apple, ARCEP (Autorite de Regulation des Communications Electroniques et des Postes), ARM, Arquiva, AT&T, Atos, Audi, Avantel, Avaya Connectivity Solutions, AWRI (Advanced Wireless Research Initiative), Bell Labs, Biotelemetry, BMW, BT, Bundesnetzagentur, Cadillac, Cellcom, China Mobile, China Telecom, China Unicom, CHT (Chunghwa Telecom), ConVergence Technologies, Cosmote, Daimler, DEA (Danish Energy Agency), Dell, Deutsche Telekom, DLink, DNA, Dyn, EE, Etisalat Group, ETSI, Expresso Telecoms Group, Far EasTone, FCC (Federal Communications Commission), Ford, France Telecom, Gainspeed, Google, GSMA, Hewlett Packard, Hitachi, Hutchison, Idea Cellular, IEEE, Infineon, Intel, InterCEL, ISO, ITU (International Telecommunications Union), Jaguar Land Rover, Juniper Networks, Kathrein, KDDI, Keysight Technologies, KPN, KT (Korea Telecom), LG, LG U+, LSI, MegaFon, Mercedes-Benz, Microsoft, Mitsubishi Electric, Mobile TeleSystems, Mobily, MTN, MTS Sistema, Netflix, Nortel, NTT DOCOMO, Nuevatel, O2, Ofcom, Oi, Ooredoo, Open Hyperscale Lab, Orange, Panasonic, ParStream, PayPal, PCCW‑HKT, PTS (Post and Telecom Authority), Red Hat, Reliance, SAE, Scartel, SKT (SK Telecom), Smart Cities Council, SmarTone, Soft Machines, SoftBank, Sonim, Spark, Spreadtrum, Sprint, StraightPath, Sun Microsystems, Swan, Swisscom, TAG, TE Connectivity, Telecom Italia, Telefonica, Telenet, Telia, Telkomsel, Telstra, Telus, Three, TIM, T-Mobile, Twitter, U Mobile, UCell, US Internet, UTStarcom, VEON (formerly VimpelCom), Verizon, Verizon 5G Technology Forum, Viptela, Vivo, VMWare, Vodacom, Vuzix, Wikitude, Wind, Windstream, Winncom, Zain KSA.

Data & Interactive Forecast

Juniper’s latest 5G Market Strategies forecast suite includes:
  • Market data splits for 8 key global regions, and 7 countries including:
    • Canada
    • China
    • Germany
    • Japan
    • South Korea
    • UK
    • US
  • 4G LTE Connections, ARPU, and Operator Billed Service Revenue, split by:
    • Consumer
    • Enterprise
  • 5G Connections, ARPC, and Operator Billed Service Revenue, split by key verticals:
    • Augmented Reality & Virtual Reality 
    • Automotive
    • Digital Health Wearables
    • Mobile Broadband
    • Smart Cities
    • Smart Homes
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 20 different metrics.
  • Access to the full set of forecast data of 102 tables and over 10,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

5G Market Strategies: Consumer & Enterprise Opportunities & Forecasts 2017-2025

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Juniper’s latest research on 5G Market Strategies delivers an in-depth analysis of the future of spectrum requirements, network investments, roll outs, consumer adoption and 5G IoT sectors. It also breaks down the development of 5G ecosystems including use cases, pricing models and execution strategies.
The research analyses the opportunities and challenges from both network operator and network vendor perspectives.
The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations (PDF).
  2. Deep Dive Strategy & Competition - Strategic analysis of market dynamics, drivers and trends, together with 5G network vendor capability assessment and Juniper Leaderboard (PDF).
  3. Deep Dive Data & Forecasts – Regional and sector prospects analysis together with five year forecasts for key 4G metrics, including adoption and service revenue for 4G LTE, and eight year forecasts for key 5G metrics, including adoption and service revenue (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 10,000 datapoints, allied to an Interactive Scenario Tool giving the user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
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  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Sam Barker
Innovation & Disruption
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, Japan, South Korea, UK, USA

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