Report Overview

Juniper Research’s latest Hearables research offers a comprehensive analysis of this fast-moving market; providing critical insights into the key stakeholders powering the ecosystem, as well as appraising the following segments:

  • Assistive Hearables
  • Health & Fitness Hearables
  • Multimedia Hearables

In addition, the report explores key trends and developments and provides recommendations for how device manufacturers can leverage these for success.

It also provides forecasts for a range of metrics related to hearables, including total installed base, shipments, and hardware revenue over the next five years.

This research suite includes:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform
Key Market Statistics
Market size in 2022: $38.4bn
Market size in 2026: $61.9bn
2022 to 2026 CAGR: 12.91%

  Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • Value Chain & Business Models: A comprehensive evaluation of the business models used by stakeholders within the hearables value chain, in particular:
    • Component Manufacturers
    • Healthcare Professionals
    • Healthcare Regulators
    • Hearables Vendors
    • Retailers
    • Technology Licensors
  • Market Dynamics: An evaluation of the key market forces driving growth and the opportunities available in segments including:
    • Assistive Hearables
    • Health & Fitness Hearables
    • Multimedia Hearables
    • Others
  • Juniper Research Competitor Leaderboard: 15 major players in the market compared, scored, and positioned on the Juniper Research Competitor Leaderboard, including:
    • Amazon
    • Apple
    • Bose
    • Demant
    • GN Hearing
    • Google
    • Jabra
    • Microsoft
    • Mymanu
    • Nuheara
    • Samsung
    • Sennheiser
    • Sony
    • Starkey
    • Waverly Labs
  • Benchmark Industry Forecasts: Our forecasts for the current and future position of the market, including total installed base, shipments, and hardware revenue over the next five years, split by 60 countries:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

Key Questions Answered

  1. What trends will significantly impact the hearables market within the next 5 years?
  2. Which market segments are vital to growing adoption globally?
  3. What are the biggest opportunities for hearables manufacturers and stakeholders?
  4. Which vendors are regarded as market leaders by Juniper Research?
  5. How will hearables shipments and revenue grow over the next 5 years?

Companies Referenced

Included in the Juniper Research Competitor Leaderboard: Amazon, Apple, Bose, Demant, GN Hearing, Google, Jabra, Microsoft, Mymanu, Nuheara, Samsung, Sennheiser, Sony, Starkey, Waverly Labs.
Mentioned: Arm, Audibel, Audible, Audika, Avaya, Beats, Beltone, Bernafon, Best Buy, Bosch, Cisco, Currys, Dell, Dolby, Firstbeat, Formlabs, Foxconn, GE, Genesys, HearX, Hitachi, HP, Intel, Interton, Maxim Integrated, MediaTek, Medicines and Healthcare Products Regulatory Agency, Meta, Microtech, Netflix, NHS Scotland, Novartis, NuEar, Nvidia, OnePlus, OPPO, OrCam, Oticon, Panasonic, Philips, Qualcomm, ReSound, Samsung, SAP, Sonic, Sonova, Sony, Spotify, Stitcher, Texas Instruments, Tidal, TPK Holdings, US Department of Defense, US Federal Trade Commission, US Food and Drug Administration, US Veterans Affairs Administration, Valencell, Vivo, Walgreens, Walmart, Xiaomi.

Data & Interactive Forecast

Juniper Research’s Hearables forecast suite includes:
  • 5-year benchmark forecasts for metrics, split by 8 key regions and 60 selected countries:
  • Hearables Market Summary, including:
    • Number of, Installed Base
    • Number of, Split by Segment
    • Number of Shipments
  • Market Segment Splits, including:
    • Assistive Hearables
    • Health & Fitness Hearables
    • Multimedia Hearables
    • Others
  • Access to the full set of forecast data of 37 tables and over 14,700 datapoints.
  • Interactive Excel Scenario tool allowing users to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Hearables shipments will exceed 217 million units by 2024, up from 167 million in 2022; representing a total growth of 30% over the next two years.
  • The assistive and healthcare-focused hearables segments, typified by Nuheara’s IQbuds and Bose’s SoundControl Hearing Aids, are key to this growth; comprising 18% of hearables shipments by 2024, compared to 12% in 2021.
  • The growing implementation of ‘right to repair’ legislation has the potential to limit future hearables shipments. To overcome this, vendors must leverage the growing capabilities of digital voice assistants to address emerging hearables use cases, including industrial monitoring and productivity enhancement, with the goal of expanding revenue streams and capturing early market share.
  • The US and Germany will grow to account for 50% of total hardware revenue from emerging hearables use cases by 2024. This is due to these regions’ high levels of industrial digitalisation, allied with widespread connectivity and ubiquitous numbers of consumer devices.
  • The Juniper Research Competitor Leaderboard, which provides an independent assessment of hearables vendors’ market standing, identified Apple as leading the hearables market.
  • This is due to Apple’s expansive, differentiated offerings; comprising high-quality audio with advanced assistive and healthcare-focused technologies that leverage its existing partnerships with stakeholders across the value chain in established and emerging use cases.



Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

Click here for more information and purchase options

May 2022




Research FAQs

What trends are there in the hearables market?
What is the hearables market size?
What are hearables?

Research Details

Juniper Research
Adam Wears
Healthcare & Government
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russian Federation, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, UK, Uruguay, USA, Vietnam