POS Terminals: Key Opportunities, Competitor Leaderboards & Market Forecasts 2022-2027

• Market Dynamics: Extensive insight into the market landscape; analysing the various forms of POS and their specific use cases. This section also analyses the threat that soft POS poses to traditional dedicated POS, as well as how the enhanced features embedded within smart POS systems can help alleviate this threat.
• Juniper Research Competitor Leaderboard for Traditional POS: Key player capabilities and capacity assessment for 19 traditional POS vendors.
  • BBPOS
  • Bitel
  • Castles Technology
  • CM.com
  • Dspread
  • Equinox
  • Fiserv
  • FIS Global
  • Global Payments
  • Mswipe
  • Newland Payment Technology
  • NEXGO
  • Opayo
  • PAX Technology
  • Payten
  • Revel Systems
  • Square
  • Verifone
  • Worldline
• Juniper Research Competitor Leaderboard for Soft POS: Key player capabilities and capacity assessment for 16 soft POS vendors.
  • Apple
  • CM.com
  • Elly POS
  • Fairbit
  • Fiserv
  • FIS Global
  • Link4Pay
  • MagicCube
  • Market Pay
  • MeaWallet
  • PayPal
  • Payten
  • SoftPay.io
  • SoftPos
  • Viva Wallet
  • Worldline

 Benchmark Industry Forecasts: 5-year market forecasts for both soft POS and traditional POS, including a breakdown of the installed base, transaction volume, and transaction value for the 6 different types of POS: dedicated POS, contactless POS, mPOS, biometric POS, smart POS, and soft POS. These forecasts are also split by our 8 key forecast regions and the 60 countries listed below: 

• North America:
  • Canada, US
• Latin America:
  • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay.
• West Europe:
  • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK.
• Central & East Europe:
  • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine.
• Far East & China:
  • China, Hong Kong, Japan, South Korea.
• Indian Subcontinent:
  • Bangladesh, India, Nepal, Pakistan.
• Rest of Asia Pacific:
  • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.
• Africa & Middle East
  • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates.

1. What are the drivers and constraints of the POS market?
2. What is the future outlook for soft POS?
3. Who are the leading POS vendors in the market?
4. How will the market be disrupted over the next 5 years?
5. Which markets will see the greatest adoption of POS devices over the next 5 years?

Included in the Juniper Research Competitor Leaderboard: Apple, bbpos, Bitel, Castles Technology, CM.com, Dspread, Elly POS, Equinox, Fairbit, Fiserv, FIS Global, Global Payments, Link4Pay, Market Pay, MagicCube, MeaWallet, Mswipe, Newland NPT, NEXGO, Opayo, PAX Technology, PayPal, Payten, Revel Systems, SoftPay.io, SoftPOS, Square, Verifone, Viva Wallet, Worldline.

Mentioned: Accenture, ACCEO Solutions, Acoustic Payments , Actito, ADP, Affirm PayBright, Airbnb, Alipay, Amazon, American Express, AnaCap Investment Fund, Android, ARATEK, Asseco South Eastern Europe Group, Axis Bank, Azure Capital Partners, Bancontact, Bank Liberty, Bank of America, Bank of Scotland, Barclays Merchant Services, BBVA, Best Buy , BigCommerce, BitPay, BMW Group, Braintree, Brightfolk A/S, Budapest Bank, Burger King, CardConnect, Cardnet, Carrefour Banco, Central Bank, Chargehound, Chase, Cisco, Citi, ClearBank, Clover, Coca Cola, Costa Coffee, Credit Karma, Credit Kudos, Credorax, CVS, Cyclebit, Dejamobile, Deloitte, Deutsche Bank, DHL, Digital River World Payments, Diners Card, Diners Club International , Discover, Domino’s, Dunkin’, eBay, Ecwid, EE, Eloquent Labs, Entrees On-Trays, Equens, Equinox, Euroconex, Federal Bureau of Investigation, ferratum bank, First Data Baltics, Flutterwave, GoDaddy Online Store, GoFundMe, Goldman Sachs, Google, Gusto, Hi Sun Group, Homebase, HSBC, Humble Bundle, Huntington, Hyperwallet, IBM, iDenfy, Ingenico, Intel, Intuit, iZettle, JAJA, JCB, JLpay, JP Morgan, JR’s POS Depot, KeyBank, Kwang Woo, Lacoste, Lloyds, Magento, Magento, Maj Invest, Mastercard, Matas, McDonald’s, Microsoft, MindBody, Mobeewave, Monetra Technologies, MRL Posnet, NatWest Streamline, NBS Payment Solutions, NCR Connected Payments, NTT Data, O2, OpenCart, Paidy, ParkNow, PayPlaza, Pineapple Payments, PioneerRx, PNC, Quontic, Ratnakar Bank, ReceiptHero, Robiquity, Sage Pay, Salesforce, Salling Group, Samsung, Samsung and Fiserv, Santander, SAP, Seven7 Perfection, Shopify, ShoppingGives, ShopWare, ShopWired, Simility, SIX Payment Services, Sony, Spire Payments, Staley Credit Union, Starbucks, Suntrust, Swedbank, Swift Financial, Takeway.com, Target, TIO Networks , UK Card Association, UniCredit Bulbank, UnionPay, Vend, Visa, Viva Wallet, Vodafone, Walmart, Weebly, Wells Fargo, Whole Foods Market, Wix, Woo Commerce, Worldpay, WP EasyCart, X-Cart, Xero, Zen Cart.

Juniper Research’s POS Terminals forecast suite includes:  

• 5-year market forecasts for both soft POS and traditional POS, including a breakdown of the installed base, transaction volume, and transaction value for the 6 different types of POS: dedicated POS, contactless POS, mPOS, biometric POS, smart POS, and soft POS.
• Interactive scenario tool allowing users to manipulate Juniper Research’s data for 4 different metrics.
• Access to the full set of forecast data of 108 tables and more than 49,200 datapoints.  

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

The total number of merchants deploying soft POS solutions will surpass 34.5 million globally by 2027; rising from 6 million in 2022.

• This growth will be driven by Apple’s entrance into the soft POS space; enabling iOS users to access an affordable mobile POS solution.
• Apple’s decision to enable third parties to develop soft POS solutions leveraging iOS NFC capabilities will result in an influx of iOS-specific services; leading to innovative solutions for merchants. Furthermore, the research predicts Apple’s entry will provide 1.2 billion iOS users with soft POS capabilities; unlocking a previously untapped market.
• Soft POS is the latest development from Apple within the payments space; building upon Apple Pay and Apple Pay Later. Soft POS vendors should leverage Apple’s payment ecosystem by developing innovative solutions such as integrated QR payment acceptance, using Apple Pay and Pay Later compatibility to attract a broader iOS user base.
• Soft POS adoption is being driven by the increasing use of contactless payments – with volumes expected to rise from 195 billion in 2022 to 408 billion by 2027. Therefore, consumers will come to expect contactless acceptance as standard; forcing smaller merchants to adopt contactless-capable POS solutions.
• Merchants are anticipated to embrace soft POS, based on cost savings achievable from eliminating the need for additional hardware, as well as mobility advantages over contactless POS. This will be profound for small-sum and mobile merchants that must accept contactless transactions, but lack the need for high-cost dedicated terminals. As such, the research recommends soft POS vendors must look to target micro and mobile merchants; designing solutions that meet their unique needs.