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Mobile & Online CouponsOverviewOur Mobile & Online Coupons research offers expert analysis of the latest developments and platform deployments in this critical Digital Commerce sector.
As retail becomes an ever more connected experience, brands and retailers are increasingly seizing the opportunities available from the wealth of consumer data available today. Instead of mass-produced impersonal offers, tremendous opportunity lies in targeting customers with personalised, and tailored coupons via a range of channels.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)  

Key Features

  • Sector Dynamics: Analysis of key market forces and developments, supported by case studies, as well as commentary from industry players including:
    • CodeBroker,
    • Eagle Eye
    • Hello World
    • i-movo
    • Koupon Media
    • Tata Consultancy Services: Digital Software & Solutions
    • UrbanFT
  • Business Models: Comparison of leading loyalty schemes and coupon aggregators, as well as business models.
  • Technology Analysis: New and emerging technologies, such as chat bots and beacons, assessed to provide use case examples and impacts on the future coupons industry.
  • Trend Appraisal: Major trends explored, allied with ‘Juniper’s View’ and assessment of the implications for the industry.
  • Heat map assessment of mobile and online couponing platform providers, player profiles and Leaderboard ranking.
  • Benchmark industry forecasts for mobile and online coupon delivery and redemption volumes, user numbers and redemption values, together with mobile loyalty card user numbers.

Key Questions

  1. What is the total size of the mobile & online coupons market?
  2. How can retailers secure customer loyalty moving forwards?
  3. What is hyper-personalisation, and what strategies have retailers developed to put it in place?
  4. What are the emerging technologies in the coupons space, and how can retailers utilise these?
  5. What are the strategies best adopted by retailers and coupon aggregators moving forwards?

Companies Referenced

Interviewed: CodeBroker, Eagle Eye, i-movo, Proxama, RetailMeNot, SnipSnap.
Profiled: CodeBroker, i-movo, Inmar, Quotient Technology, Kinobeo Software, Eagle Eye, Proxama, RetailMeNot, SnipSnap, Spindle, Valassis, Valpak.
Mentioned: 2ergo, A&P, ABRY Partners, Acculynk,, Advanced Auto Parts, Airtel, Alex & Ani, Alibaba, Amazon, American Express, Apple, ARM, Asda, Ashley Madison, Bank of America, Barclaycard, Bed, Bath & Beyond, Best Buy, Bond Brand Loyalty,, Boots, BP,, British Airways, Capgemini, Catalyst Business Development, Cenra Software, Chase Bank, Cheapstingybargains, Cisco, Clorox, CMG (Cox Media Group), Coca Cola, Colloquy, Consult Hyperion, Costa Coffee, Costco, Coupon Sherpa, Coupon7, CouponDunia, Coyote Hills Golf, CTF (Chow Tai Fook), CVS, Cyber Group,, Deals2Buy, Diners Club, Dianping, Disney, Dollar General, DreamIt Ventures, DSW. Duane Reade, eBay, eConversions, edo, ePay, Equirus Capital, Ericsson, Europay, Eventbrite, Experian CheetahMail, Exterion Media, Eye Airports, Facebook, Fiserv, Foster’s, Framework Technologies, GAME, Gannett, General Mills, Gimbal, GM (General Motors), Google, Greggs, Harland Clarke Holdings, Harrods, H-E-B, Heinz, House of Fraser, Hudson's Bay, Info Edge India, Intercontinental Hotels Group, International Testing Services, iPayMobil, IRCTC (Indian Railway Catering and Tourism Corporation), JD Sports, JICC (Joint Industry Coupon Committee), Johnson & Johnson, Kellogg’s, Kenneth Cole, Kimberly‑Clark, Kinis (Software) Solutions, Kmart, Kraft Foods, Kroger, Ladbrokes, Longships, Lord & Taylor, Lucozade, Lufthansa, Macy’s, Maestro,, Marks & Spencer, Marriott Rewards, MasterCard, McColl’s, McDonald’s, Meituan, MeNetwork, Microsoft, Mitchells and Butlers, Moolah, Morgan Stanley, Morrison's, Navy Credit Union, Navy Federal, Nestlé, Netflix, Nets, Niemann Foods, O2, One Stop, OnStar, Open Market,, Parallel Solutions, Party City, PayPal, PayPoint, Payzone, Pinterest, Pizza Hut, PizzaExpress,, Poynt, Qples, Raziehs Skin Care, Rescan, Retail Data Partnerships, Rite Aid, Safeway, Sainsbury's, Samsung,,, Scanner Applications, Sears, Sensoro, Sephora, Shopmium, Shopular, Signifi, SK Telecom, Slyce, Softcard, Spar, Staples, Strongbow, StubHub, Subway, Superdrug, Swirl Networks, Target, Technology Advice, Technology Strategy Board, Telstra, Tencent, Tesco, The Co-operative, The Coupons App, Thomas Pink, Ticketmaster, Timberland, Toshiba, Toys R Us, Transport for London, TruEffect, Twitter, Ubiquitous, UnionPay, Urban Outfitters, Virgin, Visa, Vodafone,, Waitrose, Walgreens, Walmart, Waterstones, WeChat, Weve, Wild Bean Café, Yowza!!, Yub.

Data & Interactive Forecast

The forecast suite includes:
  • Digital coupon users
  • Volumes delivered
  • Volumes redeemed
  • Redemption value
  • Usage
  • Transaction values
  • Channel splits according to:
    • SMS
    • MMS
    • Email
    • Internet
    • App
    • Beacon
    • NFC
    • Mobile, desktop/laptop
    • Mobile loyalty card volumes
  • Split by 8 Key Regions and by 11 Key Markets:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 92 tables and more than 11,000 data points.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via


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Mobile & Online Coupons - Subscription

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This new study from Juniper Research comprises an essential guide to digital couponing and loyalty space. Including assessments of the opportunities and challenges across areas such as malredemption, POS (Point of Sale) experience and retailer attitudes, it also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.

The research suite includes:

1. Executive Summary - Slide set summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).

2. Market Trends & Competitive Landscape - strategic analysis of key trends, drivers and challenges in digital couponing and loyalty, together with coupon platform provider capability assessment and matrix (PDF).

3. Market Sizing & Forecasts – 6 year forecasts for coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels (SMS, MMS, Email, Internet, App, Beacon and NFC) and by desktop/laptop (PDF).

4. Interactive Forecast Excel – highly granular dataset comprising more than 11,000 data points, allied to Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Lauren Foye
Mobile & Online Coupons
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

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