Live support
We are sorry, but support is not available at the moment.
Mobile & Online CouponsOverviewOur Mobile & Online Coupons research offers expert analysis of the latest developments and platform deployments in this critical Digital Commerce sector.
The research provides in-depth analysis into new and emerging strategies in the mobile and online coupons space; including an assessment of emerging technologies such as chatbots and invisible payments. The study pairs expert trend analysis, with industry commentary by leading coupon aggregators and platform providers, to deliver key takeaways and recommendations for industry players moving forwards.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 

Key Features

  • Sector Dynamics: Analysis of key market forces and developments, supported by case studies, as well as commentary from industry players including:
    • CodeBroker
    • Digital Social Retail
    • Eagle Eye
    • Hello World
    • Koupon Media
    • StrategyCorps
    • Syniverse
  • Business Models: Comparison of leading loyalty schemes and coupon aggregators, as well as business models.
  • Technology Analysis: New and emerging technologies, such as chatbots and invisible payments, assessed to provide use case examples and impacts on the future coupons industry.
  • Trend Appraisal: Major trends explored, allied with ‘Juniper’s View’ and assessment of the implications for the industry.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 mobile & online coupons and loyalty vendors.
  • Benchmark Industry Forecasts: for mobile and online coupon delivery and redemption volumes, user numbers and redemption values, together with mobile loyalty card user numbers.

Key Questions

  1. What is the total size of the mobile & online coupons market, which channels are proving to be the most successful?
  2. How can retailers secure customer loyalty moving forwards?
  3. Why have beacon coupons not seen the expected levels of adoption?
  4. What are the emerging technologies in the coupons space, and how can retailers utilise these?
  5. What are the strategies best adopted by retailers and coupon aggregators moving forwards?

Companies Referenced

Interviewed: CodeBroker, Digital Social Retail, Eagle Eye, HelloWorld, Koupon Media, StrategyCorps, Syniverse.
Profiled: Aimia, CodeBroker, Digital Social Retail, Eagle Eye, HelloWorld, Inmar, Koupon Media, Quotient Technology, RetailMeNot, Slyce, Valassis, Valpak.
Case Studied: Amazon, Flipp, Shopify, Sthaler, StrategyCorps, Syniverse, Target.
1-800-Flowers, A&P, Advanced Auto Parts, Aeon, Air Canada, Air Miles, American Express, Anzu Partners, Apple, Argos, Asda, AT&T, Avios, Baidu, Barclay’s, Bed, Bath & Beyond, Bonmarché,, BP, Capital One, CBS, Cellit, Cheapstingybargains, Checkout 51, Cisco, Clorox, CMG (Cox Media Group), Coca‑Cola, CodeBroker, Costcutter, Coupon7, Cox Target Media, Craves, Crisp Media, CVS,, Deals2Buy, Divorce360, Dollar General, Domino’s, Dstillery, Duane Reade, Eastern Mountain Sports, eBay, eConversions, Ensequence, Estimote, Expedia, Experian, Express, Facebook, Fly Buys, Framework Technologies, General Mills, GiftCard Zen, Gimbal, GM (General Motors), Google, Greggs, Groupon, Hallmark, Harland Clarke, H-E-B, Holosfind Group, Homebase, Hot Topic, IKEA, Instagram, International Testing Services, JCPenney, JD Sports, John Lewis, Johnson & Johnson, Kellogg’s, KFC, Kimberly‑Clark, Kirkland’s, Kmart, Kraft Foods, Kroger, Ladbrokes, LawnStarter, LCatterton, LG, Loblaw, LookNook, Lowes Foods, Macys, Ma‑, Marks & Spencer, Microsoft, Mitchells & Butlers, MSN, NCH, Nectar, Nomosphère, Open Market, Opinium, PetSmart, Pizza Express, Pizza Hut,, Pounce, Procter & Gamble, Promotion Watch, Qples, Qualcomm, Safeway, Sainsbury's, Samsung, Scanner Applications, Sears, Shopkick, SmallPonds, SnipSnap, Star Alliance, Starbucks, Sun Capital Partners, Swirl Audience Network, TCC Global, Tesco, The Coupons App, The Home Depot, Thomas Pink, Tommy Hilfiger, Toshiba, Toys “R” Us, Twitter, Uber, Verifone, Verve Mobile, Virgin Trains, Visa,, Waitrose, Walgreens, Walmart, Waterfall, Willard Bishop, Worldpay.

Data & Interactive Forecast

The forecast suite includes:
  • Digital coupon users
  • Volumes delivered
  • Volumes redeemed
  • Redemption value
  • Usage
  • Transaction values
  • Channel splits according to:
    • SMS
    • MMS
    • Email
    • Internet
    • App
    • Beacon
    • NFC
    • Mobile, desktop/laptop
    • Mobile loyalty card volumes
  • Split by 8 Key Regions and by 11 Key Markets:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 92 tables and more than 11,000 data points.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Download a summary of the table of contents and forecasts below, or request a detailed list of every table and chart via


Purchase additional research reports to receive greater savings;
select three reports to receive all the available research in this area.

Mobile & Online Coupons - Full Research Suite

Click here for product details

This new study from Juniper Research comprises an essential guide to digital couponing and loyalty. Including assessments of the opportunities and challenges across areas such as social media integration and data collection, beacons, coupon trolls, loyalty and personalisation, and retailer attitudes. It also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.
The research suite includes:
  1. Executive Summary & Core Findings - Research report summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain. (PDF).
  2. Deep Dive Strategy & Competition - Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Mobile & Online Coupons Leaderboard (PDF).
  3. Deep Dive Data & Forecasting - Regional and sector prospects analysis together with 5 year forecasts for key metrics, including user numbers and revenues (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising of more than 15,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

Lauren Foye
Mobile & Online Coupons
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

What about purchasing a subscription?

Unlimited access to our research catalogue and data