Report Overview

Juniper Research’s eCommerce Payments research report provides a detailed evaluation of the market, including the rise of alternative payment types, their future prospects, and barriers to future growth with online sales. In addition, this report covers market opportunities; providing strategic insights into the development of new technologies and key drivers that are important for both retailers and payments platforms. The report also positions 19 eCommerce Payments vendors in our Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

The research suite also contains a detailed dataset; providing forecasts for 60 countries across a wide range of different metrics, including the number of unique purchasers, number of transactions for both digital and physical goods split by, online transactions, smartphone transactions, and tablet transactions. The suite also includes total OEM pay transaction value, annual online payment gateway revenue and total eCommerce payment revenue.    

This research suite comprises of:

  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasts (PDF & Excel)
  • 12 Months' Access to harvest Online Data Platform
Key Market Statistics
Market Size in 2023: $5.3tn
Market Size in 2027: $8.0tn
2023 to 2027 Market Growth: 51.4%

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Key Features

  • Market Dynamics: A strategic analysis of the major drivers, challenges, and innovations shaping the adoption and development of eCommerce and eCommerce payment transactions, including the following:
    • COVID-19 pandemic’s impact on the eCommerce market and the ongoing influence from it.
    • Future strategic direction and market outlook for eCommerce payments.
    • Key drivers for eCommerce payment vendors, including increase in method of payment such as digital wallets and flexible payment options, and their impact on consumer preferences and customer loyalty, as well as focus on fraudulent transactions.  
  • Regional Analysis: A regional-level analysis of 17 countries, spanning 8 key regions; covering the state of eCommerce, preferred payment method and legislation and regulations surrounding eCommerce. Giving readers insight into the markets with the best opportunities for eCommerce payment solutions.
  • Benchmark Industry Forecasts: Includes forecasts for the total number of eCommerce users, number of eCommerce transactions, total OEM pay transaction value, annual online payment gateway revenue, total eCommerce payment revenue. This data is split by remote digital and physical goods and our 8 key forecast regions and 60 countries:
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
    • Far East & China:
      • China, Hong Kong, Japan, South Korea
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
    • Africa & Middle East:
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 19 eCommerce Payments vendors:
    • ACI Worldwide
    • Adyen
    • Amazon
    • Block
    • Dwolla
    • FIS
    • Fiserv
    • Moneris
    • Opayo
    • Payline Data
    • PayPal
    • Paysafe
    • Shopify
    • Stripe
    • Trustly
    • Verifone
    • Visa Acceptance Solutions
    • WePay

Key Questions Answered

  1. What will the market size of eCommerce payments be in 2027?
  2. What impact will mobile wallets have on eCommerce payments?
  3. Who are the leading vendors in the eCommerce payments market?
  4. What impact do cross border payments make to the eCommerce space?
  5. What online payment methods are vital for eCommerce payments?

Companies Referenced

Interviewed: FIS, Visa.
Included in Juniper Research Competitor Leaderboard: ACI Worldwide, Adyen, Amazon, Block,, Dwolla, FIS, Fiserv, Moneris, Opayo, Payline Data, PayPal, Paysafe, Shopify, Stripe, Trustly, Verifone, Visa Acceptance Solutions, WePay.
Mentioned: 2Checkout, Affirm, Afterpay, Airbnb, Alibaba, AliExpress, Alphabet, American Banker, American Express, Americart, Anybill, APEXX Global, Apple,, AT&T, Aura,, Avoca, AWA, Axerve, B2W, BAI (Bank Administration Institute), Bakkt, Bank of England, Bank of Montreal, Barclays, BigCommerce, Bill & Pay, BitPay, Bitrise, BookingLive, Builtwith, CashEdge, Cdiscount, Centerpay, Chase, CheckFree Corporation, Citi, Classy, Clear Pay, Clover, Cofidis, Coinbase, ConsenSys, Constant Contact, Credit Karma Tax, Cybersource, Dell, Dessa, Disney+, dLocal, DraftKings, Dubarry of Ireland, EasyJet, eBay, eBlox, Ecwid, Elavon, Eloquent Labs, eToro, Europcar, Eventzilla, Farfetch, Fast, FedNow, Flipkart, Flutterwave, Fnac, foxycart, FreedomPay, FreshBooks, Fubo Gaming, FutureFuel, Gitti Gidiyor, GoDaddy, GoFundMe, Goldman Sachs, GoPago, GuestPoint, Gymshark, H&M, Heinz, Hepsiburada, Hipercard,, Huawei, Huel, Humble Bundle, Hyperwallet, IBM, iDEAL, IKEA, Infusionsoft, iZettle, JCB International Co, Ltd,, JPMorgan, Kentico, Klarna, Kount, Lazada, Lidl, Lindt, LinePay, Lyft, Magalu, Magento, M-Com, Mediamarkt, Mercado Libre, Merkle, MetaMask, Microsoft, Molson Coors, Monzo, MovoCash, MuleSoft, MX, MySQL, Naaptol, NASDAQ, Neteller, Netflix, Nets, Nexus, Nordic Capital, Oracle, Otto, PagoEfectivo, Paxos, PayEx, PayMongo, PayPal, Paystack, PayWithMyBank, PCLender, People’s Bank of China, Pizza Hut, Plaid Inc, Pornhub, Priceminister, Rakuten, Rapyd, Retail Pro International, Revolut, RocketFuel Blockchain, Inc, ROLLER, Royal Bank of Canada, Sage, Salesforce, Samsung, Selecta Group, ServiceNow, Shiji Payments, Shopclues, Shopper, Sift, Signifyd, Simba, Simility, Skrill, Slalom, Snowflake, Sony, Spotify, Squarespace, Staples, Step, Stripe, Swedbank, Teamwork Commerce, Tencent, Tesla, TIDAL, Tide, TikTok, TIO Networks, TransferWise, Trendyol, Tulip, Twitch, Twitter, Unicef, Vendo Services, Venmo, Viafintech, Walmart, WeChat, Weebly, Wix, Wizway, Wizz Air, WooCommerce, WordPress, WPP, Xero, Xiaomi, Yes Bank, Yonoton, YouTube, Zalando, Zelle, ZEN.COM, Zesty.

Data & Interactive Forecast

Juniper Research’s eCommerce Payments forecast suite includes:
  • The eCommerce Payments forecast suite includes the following splits, providing a comprehensive coverage of this rapid paced market.
  • Remote Physical Goods (Smartphones, Online, Featurephones, Mobile, OEM Pay, Tablet)
  • Remote Digital Goods (Smartphones, Online, Featurephones, Mobile, OEM Pay, Tablet)

Metrics include the total number of users, the number of online transactions, total OEM pay transaction value, annual online payment gateway revenue, total eCommerce payment revenue.

Geographical splits: 60 countries
Number of tables: Over 106 tables
Number of datapoints: Over 48,000 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform, enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Today’s $5.3 trillion eCommerce market will continue to expand rapidly; driven by increased usage in developed markets, and significant adoption in emerging markets. As eCommerce continues to outperform bricks-and-mortar retail, new and evolving payment systems will enable much greater access to the eCommerce landscape; creating significant vendor opportunities.
  • With an increasing variety of payment options available to consumers, eCommercevendors must offer the most attractive payment methods for their customers.Given the cost and complexity of integrating a large number of payment options,merchants must strategically select which payment methods best support theirobjectives, such as BNPL (Buy Now Pay Later), to increase average order value.
  • eCommerce payment vendors need to offer dashboards and data visualisations totheir smaller SME customers. At present, SMEs lack access to good customeranalytics, and this data could highlight consumer purchasing behaviours, as well asproviding insights into payment method popularity and fraud. By offeringadditional services to SMEs, eCommerce payment vendors can differentiate theirportfolios in an increasingly competitive and commoditised market.

eCommerce Payments Market Full Research Suite


Full Research Suite

  • Competitor leaderboard report (pdf)
  • Market trends & strategies report (pdf)
  • Market data, forecasts and analysis report (pdf)
  • Market data, forecasts and interactivity (xls)
  • Quarterly updates to market data & forecasts (pdf, xls)
  • harvest market data platform (12 months’ online access)  - find out more

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Research FAQs

How can digital payment help e-commerce?
How big is the e-commerce payments market?
What is the e-commerce payments market growth?
What are the trends in e-commerce payments?

Research Details

Juniper Research
Cara Malone
Fintech & Payments
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam