Report Overview

Juniper Research’s new Digital Loyalty Programmes research report provides insightful analysis of the evolution of customer loyalty, including changing consumer expectations and how to meet them, future prospects for vendors, and regional preferences around loyalty solutions.

It provides a comprehensive study of the new developments and key trends driving this highly important market for both retailers and loyalty platforms.

The report also positions 18 digital loyalty programme vendors in our Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

The report also presents comprehensive market forecasts; delivering extensive insights and overall market sizing across the digital loyalty space.

This research suite includes:

  • Strategy & Trends (PDF)
  • 5-year Data & Forecasting (PDF & Excel)
  • Competitor Leaderboard (PDF)
  • 12 months’ access to harvest online data platform
Key Market Statistics
Market Size in 2022: $92bn
Market Size in 2026: $108bn
2022 to 2026 Market Growth: 15%

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Key Features

  • Market Status: Analysis of the current status of the market and current trends, including the following elements:
    • Analysis of the key growth drivers of digital loyalty programmes, including increases in mobile apps and omnichannel loyalty solutions.
    • Evaluation of the impact of COVID-19 on the digital loyalty landscape.
  • Regional Analysis: Detailed insight into regional variations within the digital loyalty market, including the following elements:
    • Assessment of consumer preferences of digital loyalty solutions.
    • Detailed overview of the upcoming trends in the digital loyalty market.
  • Key Takeaways & Strategic Recommendations: Key opportunities for vendors highlighted across the digital loyalty programmes landscape; providing critical insight for key stakeholders.
  • Omnichannel Loyalty and Future of the Digital Loyalty Market: Insightful analysis of key new technologies and approaches within digital loyalty, including the use of NFTs and omnichannel loyalty solutions.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 18 digital loyalty programme providers, including:
    • Annex Cloud
    • App Card
    • Bink
    • BrandLoyalty
    • Brierley+Partners
    • CodeBroker
    • Comarch
    • Eagle Eye
    • Epsilon
    • Kobie
    • Kognitiv
    • The Lacek Group
    • M-wise
    • Quotient
    • Salesforce
    • Valassis
    • Yotpo
  • Benchmark Forecasts: 5-year forecasts are provided for digital loyalty programmes, including splits by mobile coupons. Data is also split by our 8 key regions and 25 countries, including:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US

Key Questions Answered

  1. What are the regional differences in how digital loyalty programmes are rolling out across the world?
  2. What is the post COVID-19 impact on the landscape?
  3. Who are the leading players in the digital loyalty programmes market in 2022?
  4. What will be the market size of memberships in 2026?
  5. What is the role of omnichannel loyalty in the digital loyalty space?

Companies Referenced

Interviewed: Code Broker, Eagle Eye, Quotient.
Case Studied: Taco Bell.
Included in Juniper Research Competitor Leaderboard: Annex Cloud, App Card, Bink, Brand Loyalty, Brierley + Partners, CodeBroker, Comarch, Eagle Eye, Epsilon, Kobie, Kognitiv, m-wise, Quotient, Salesforce,, The Lacek Group, Valassis, Yotpo.
Mentioned: 2ergo, Accenture, Access Industries, Adobe, ADS (Alliance Data Systems), Advance Auto Parts , Ahold Delhaize, Aimia, AIRMILES, AkzoNobel, Allegiance, Anomaly New York, Apideck, AppCard, Apple, ASG (Associated Supermarket Group), Away Travel, Banco do Brasil, Barclays, Bazaarvoice, Bed, Bath & Beyond, Benelux, Bessemer Venture, BigCommerce, BlueHornet, Blumberg Capital, Boostopia, BORN, Bozzuti’s Inc, BP, Bradesco, C&S Wholesale Grocers, Capital One, Carnival Cruise Line, Carrefour, Certco, CFIC (Carolina Food Industry Council), Cisco, ClalTech, Clorox, Costa Coffee, CVS, Deloitte, Disney, Dollar General, Dunkin’ Brands, EMM (Eredivisie Media & Marketing), Enterprise Rent-a-Car, Esurance, ETSI, Evy’s Tree, FedEx, Ford, Forrester, G.H. Bass, Gartner, General Mills, Georgia Food Industry Association, Giant Eagle, Globe Telecom, Greggs, Haland Clarke Holdings, Harvey Nichols, Heathrow Airport, Hertz, Hewlett‑Packard, Hilton, HTC, HubSpot, Hudson’s Bay, Hunlemoller, Hyatt, Hy-Vee, IBM, Iceland, Inkbox, ISS (Intelligent Shopper Solutions), JADS (Jheronimus Academy of Data Science), JetBlue, Jimmy Joy, JPMorgan Chase, Kipling, Klant, La Palace, Lenovo, Lidl, Livelo Brasil, Lloyds Banking Group, Loyalty Ventures Inc, Mailchimp, Mapp Digital, Marker, Marriott, Marvel, MDI, MEF, Microsoft, MKS Cracovia SSA, Mondelēz International, MVMT Watches, MyGravity, MySQL, National Grocers Association, NBC Universal’s, NCH, Netto, Nicholson, Nomura Research Institute, Notificare, Ogilivy Experience, Okendo, Olympus, One Stop, Oracle, Path to Purchase Institute, Peapod Digital Labs, Pets at Home, Pixar, Pixi, Polaroid, Pret a Manger, Prezzo, Primera, Procter & Gamble, Publicis Groupe, QuickPivot, ReCharge, Redpoint Global, RetailMeNot, ROFDA (Retailer Owned Food Distributors & Associates), Rosemark, Run Gum, Sainsbury’s, Salesforce, SAP, Shoelace, Shop n Save, Shopify, ShoptoCook, SMS Bump, SoInteractive, Spryker, SSP, Stamped, SteelSeries, Target, Tech Mahindra, Tesco, The Trade Desk, Tiger Global Management, TMForum, Topps, UNFI, Unilever, United Airlines, UNTUCKit, Vericast, VF Corp, Wasabi, WHSmith, Wisconsin Grocer Association, Wix, WooCommerce.

Data & Interactive Forecast

Juniper Research’s Digital Loyalty Programmes forecast suite includes:
  • Splits by the following reward mediums:
    • SMS Coupons
    • Email
    • Internet – QR Codes
    • Mobile Apps
    • Chatbot Coupons
    • Mobile Channels
    • PC Coupons
    • eCoupons
  • Access to the full set of forecast data of over 114 tables and more than 27,300 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 8 different metrics.

Geographical splits: 25 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

The value of global consumer credit card rewards will exceed $108 billion by 2026; rising from $92 billion in 2022. This 15% growth will be driven by an increase in the adoption of co-branded credit cards by retailers in order to boost repeat user engagement.
  • The research predicted that the global value of credit card rewards will increase, as consumers prefer their loyalty record in one place, instead of multiple apps or physical cards. The research recommended that merchants work closely with loyalty platforms to access this omnichannel approach, or risk losing market share to better-connected competitors.
  • The research found that the value of consumer credit card rewards in China will grow by 18% between 2022 and 2026; as consumer awareness of loyalty programmes rises in the digitally savvy Chinese population. Recently, Ascenda and Visa entered a partnership to roll out a customer loyalty solution for cross-border transactions to China, which the research predicted will fuel user engagement with loyalty programmes and drive growth. Given its digital leadership, the research recommended China as a favourable market to offer coalition-based loyalty programmes via credit cards.
  • The report found that the total value of personal credit card rewards will be triple that of corporate credit cards in 2026. While corporate cards are often used for travel purposes, this significantly reduced during the pandemic, with steady growth anticipated as the situation normalises. The research identified personal credit card reward programmes as being high value due to the highly competitive nature of the market, which has forced rewards values upwards. The research recommended that payment providers must enter into strategic partnerships with specifically desirable retailers or brands to exploit the full potential of credit card reward schemes, or they will fall behind more appealing alternatives.

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  • Market data, forecasts and analysis report (pdf)
  • Market data, forecasts and interactivity (xls)
  • Quarterly updates to market data & forecasts (pdf, xls)
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Research FAQs

What makes loyalty programs successful?
Do loyalty programs increase sales?
How big is the coupon industry?
What is the average coupon redemption rate?
How big is the digital loyalty market?
What is the digital loyalty market growth?

Research Details

Juniper Research
Harshada Thok
Fintech & Payments
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Brazil, Canada, China, Colombia, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Poland, Portugal, Saudi Arabia, Singapore, South Africa, Spain, Sweden, UK, USA