Digital Loyalty Programmes: Emerging Trends, Regional Analysis & Market Forecasts 2022-2026

• Market Status: Analysis of the current status of the market and current trends, including the following elements:
  • Analysis of the key growth drivers of digital loyalty programmes, including increases in mobile apps and omnichannel loyalty solutions.
  • Evaluation of the impact of COVID-19 on the digital loyalty landscape.
• Regional Analysis: Detailed insight into regional variations within the digital loyalty market, including the following elements:
  • Assessment of consumer preferences of digital loyalty solutions.
  • Detailed overview of the upcoming trends in the digital loyalty market.
• Key Takeaways & Strategic Recommendations: Key opportunities for vendors highlighted across the digital loyalty programmes landscape; providing critical insight for key stakeholders.
• Omnichannel Loyalty and Future of the Digital Loyalty Market: Insightful analysis of key new technologies and approaches within digital loyalty, including the use of NFTs and omnichannel loyalty solutions.
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 18 digital loyalty programme providers, including:
  • Annex Cloud
  • App Card
  • Bink
  • BrandLoyalty
  • Brierley+Partners
  • CodeBroker
  • Comarch
  • Eagle Eye
  • Epsilon
  • Kobie
  • Kognitiv
  • The Lacek Group
  • M-wise
  • Quotient
  • Salesforce
  • Smile.io
  • Valassis
  • Yotpo
• Benchmark Forecasts: 5-year forecasts are provided for digital loyalty programmes, including splits by mobile coupons. Data is also split by our 8 key regions and 25 countries, including:
  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Saudi Arabia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • UK
  • US

1. What are the regional differences in how digital loyalty programmes are rolling out across the world?
2. What is the post COVID-19 impact on the landscape?
3. Who are the leading players in the digital loyalty programmes market in 2022?
4. What will be the market size of memberships in 2026?
5. What is the role of omnichannel loyalty in the digital loyalty space?

Interviewed: Code Broker, Eagle Eye, Quotient.
 
Case Studied: Taco Bell.
 
Included in Juniper Research Competitor Leaderboard: Annex Cloud, App Card, Bink, Brand Loyalty, Brierley + Partners, CodeBroker, Comarch, Eagle Eye, Epsilon, Kobie, Kognitiv, m-wise, Quotient, Salesforce, Smile.io, The Lacek Group, Valassis, Yotpo.
 
Mentioned: 2ergo, Accenture, Access Industries, Adobe, ADS (Alliance Data Systems), Advance Auto Parts , Ahold Delhaize, Aimia, AIRMILES, AkzoNobel, Allegiance, Anomaly New York, Apideck, AppCard, Apple, ASG (Associated Supermarket Group), Away Travel, Banco do Brasil, Barclays, Bazaarvoice, Bed, Bath & Beyond, Benelux, Bessemer Venture, BigCommerce, BlueHornet, Blumberg Capital, Boostopia, BORN, Bozzuti’s Inc, BP, Bradesco, C&S Wholesale Grocers, Capital One, Carnival Cruise Line, Carrefour, Certco, CFIC (Carolina Food Industry Council), Cisco, ClalTech, Clorox, Costa Coffee, CVS, Deloitte, Disney, Dollar General, Dunkin’ Brands, EMM (Eredivisie Media & Marketing), Enterprise Rent-a-Car, Esurance, ETSI, Evy’s Tree, FedEx, Ford, Forrester, G.H. Bass, Gartner, General Mills, Georgia Food Industry Association, Giant Eagle, Globe Telecom, Greggs, Haland Clarke Holdings, Harvey Nichols, Heathrow Airport, Hertz, Hewlett‑Packard, Hilton, HTC, HubSpot, Hudson’s Bay, Hunlemoller, Hyatt, Hy-Vee, IBM, Iceland, Inkbox, ISS (Intelligent Shopper Solutions), JADS (Jheronimus Academy of Data Science), JetBlue, Jimmy Joy, JPMorgan Chase, Kipling, Klant, La Palace, Lenovo, Lidl, Livelo Brasil, Lloyds Banking Group, Loyalty Ventures Inc, Mailchimp, Mapp Digital, Marker, Marriott, Marvel, MDI, MEF, Microsoft, MKS Cracovia SSA, Mondelēz International, MVMT Watches, MyGravity, MySQL, National Grocers Association, NBC Universal’s, NCH, Netto, Nicholson, Nomura Research Institute, Notificare, Ogilivy Experience, Okendo, Olympus, One Stop, Oracle, Path to Purchase Institute, Peapod Digital Labs, Pets at Home, Pixar, Pixi, Polaroid, Pret a Manger, Prezzo, Primera, Procter & Gamble, Publicis Groupe, QuickPivot, ReCharge, Redpoint Global, RetailMeNot, ROFDA (Retailer Owned Food Distributors & Associates), Rosemark, Run Gum, Sainsbury’s, Salesforce, SAP, Shoelace, Shop n Save, Shopify, ShoptoCook, SMS Bump, SoInteractive, Spryker, SSP, Stamped, SteelSeries, Target, Tech Mahindra, Tesco, The Trade Desk, Tiger Global Management, TMForum, Topps, UNFI, Unilever, United Airlines, UNTUCKit, Vericast, VF Corp, Wasabi, WHSmith, Wisconsin Grocer Association, Wix, WooCommerce.
 
 
 
 

Juniper Research’s Digital Loyalty Programmes forecast suite includes:

• Market data splits for 8 key global regions and 25 countries including:
  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Saudi Arabia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • UK
  • US
• Splits by the following reward mediums:
  • SMS Coupons
  • Email
  • Internet – QR Codes
  • Mobile Apps
  • Chatbot Coupons
  • Mobile Channels
  • PC Coupons
  • eCoupons
• Access to the full set of forecast data of over 114 tables and more than 27,300 datapoints.
• Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 8 different metrics.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.