Digital Commerce: Key Trends & Market Forecasts 2022-2027

• Market Definitions: Examining the structure of the digital commerce market and the scope of each of the market segments.  
• Segment Analysis: Analysis of important segments within the digital commerce space, including:
  • Digital Banking
  • eCommerce
  • Online & Mobile Ticketing
  • Money Transfers
• Market Drivers and Constraints: Analysis of the key drivers of growth and growth constraints for each market segment within the digital commerce landscape.
• Benchmark Industry Forecasts: 5-year forecasts for digital commerce, split by transaction volume and value. Data is also split by our 8 key regions and the 60 countries listed below:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea.
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

1. What is the anticipated market size for digital commerce over the next 5 years?
2. What are the key trends in the digital commerce landscape?
3. How is the industry expected to develop over the next 5 years?
4. Which market segments will drive growth for digital commerce?
5. How will the increasing use of digital payment methods influence the digital commerce market?

Mentioned: Airtel Money, Alibaba, Amazon, American Airlines, American Express, Ant Group, Apple, Audience Agency, British Airways, Central Bank of Brazil, EasyJet, EY, GoJek, Google, Grab, GSMA, IATA (International Air Transport Association), Instagram, Mastercard, Meta, M-PESA, MSG (Madison Square Garden) Entertainment, MTA (Metropolitan Transportation Authority), MTN, NHS, NPCI (National Payments Corporation of India), PayPal, Paytm, PhonePe, Pinterest, PIX, RuPay, Starbucks, Starling Bank, Target, TfL (Transport for London), Twitter, UEFA, Venmo, Visa, Wagamama, Walmart, WeChat, WhatsApp, World Bank, Zelle.
 
 

Juniper Research’s Digital Commerce forecast suite includes:  

• Total transaction volume of digital commerce, split by 4 segments
• Total transaction value of digital commerce, split by 4 segments

Segment splits for:

• Digital Banking
• eCommerce (further split by Physical Goods and Digital Goods)
• Online & Mobile Ticketing
• Money Transfers

Geographical splits: 60 countries
Number of tables: 52 tables
Number of datapoints: Over 23,000 datapoints
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The total value of digital commerce transactions globally will exceed $20 trillion by 2027; rising from $12.3 trillion in 2022. It predicted that growth will be driven by the increasing acceptance of digital payment methods and technologies that enable digital payments during the checkout procedure, such as NFC payments.

• Mobile NFC payments will experience the strongest growth in the digital commerce market, with 176% growth in transaction value forecast between 2022 and 2027 globally. An increasing consumer desire for frictionless payment methods will drive NFC transactions by eliminating the need for consumers to carry a payment card in addition to their mobile device.
• NFC payment vendors are urged to implement solutions that eliminate any unnecessary steps in the payment process. It is recommended that vendors support devices that support biometric identification for payment authentication to reduce the risk of payment fraud in the payment process.
• Additionally, it is predicted that online shopping will drive digital commerce growth, with the value of eCommerce transactions expected to grow by 82% globally between 2022 and 2027. Remote purchases of physical goods will experience the strongest growth: 106% in the value of transactions globally during the five-year period. Improvements in supply chain and order fulfilment operations and faster delivery times for physical goods are anticipated to drive this growth.
• Moreover, during the height of the COVID-19 pandemic, consumers’ shopping transactions were forcibly migrated to eCommerce channels. Vendors operating in the eCommerce market must integrate alternative payment methods, such as BNPL (Buy Now, Pay Later) into their solutions to sustain this rapid growth and compete with bricks-and-mortar stores.