Alternative Lending

Alternative Lending: Industry Dynamics, Strategies & Forecasts 2019-2023

Juniper Research’s new Alternative Lending research shows how alternative lending platforms are revolutionising the lending industry; revealing why alternative lending can be easier to apply for, faster and cheaper than traditional loans. Information is given about product innovations, strategies for alternative lending players to increase credibility in this new lending modality and strategies for traditional players to catch up with digital players. The Alternative Lending data report delivers in-depth vendor analysis, including vendor profiles, the Juniper Research Vendor Positioning Index and vendor cluster analysis.

Additionally, the report offers a PESTEL analysis, description of the alternative lending ecosystem, different alternative lending models, coupled with future predictions of the alternative lending market size and analysis of product innovation.

The analysis covers key industry service segments, including: 
  • P2P/Marketplace Lending
  • Crowdfunding
The research suite comprises of:
  • Market Trends & Opportunities (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (PDF & Excel)


Key Features

  • Market Dynamics: Provides an extensive evaluation of the alternative lending ecosystem, covering the following elements:
    • PESTEL Analysis: Political, economic, social, technological, environmental and legal forces affecting traditional lending companies, coupled with strategies to determine how alternative lending can help to deal with these pressures.
    • Traditional vs Alternative Lending Process: In-depth analysis of the main differences between alternative and traditional loan methods.
    • Market Disruption: Investigates the emergence of new products in the alternative lending industry and future trends.
  • Vendor Analysis: Presents a comprehensive analysis of vendors; exploring their lending offers and market position:
    • Includes strategic vendor positioning and cluster analysis.
  • Juniper Research Positioning Index: 21 alternative lending vendors, scored and positioned on the Juniper Research Vendor Positioning Index.
  • Benchmark Industry Forecasts: Market forecasts for adoption, loan origination and platform revenues across key segments:
    • Total Alternative Lending Loan Origination
    • P2P/Marketplace Lending
    • Crowdfunding

Key Questions

  1. What are the main industry challenges and opportunities for fintech and traditional banks in the lending industry?
  2. What is the revenue opportunity for digital lending companies over the next 5 years?
  3. What is the total of loans issued through marketplace lending companies over the next 5 years?
  4. Will marketplace lending replace traditional lending?
  5. Which key vendors are better positioned to influence the market over the next 5 years?

Companies Referenced

Included in Vendor Positioning Index: Argo Data, Built Technologies, CU Direct, Decimal Technologies, Divido, Ellie MAE, Finastra, FIS Global, FlexxBuy, Ideal 4Finance, Juris Technologies, LendPro, Mambu, Newgen Software, Nucleus Software, Pegasystems, Roostify, Sigma Infosolutions, Symitar, Tavant Technologies, TurnKey Lender.
Mentioned: Affirm, Amazon, Avant, Better Mortgage, Blend, Cambridge Centre for Alternative Finance, Can Capital, Canstar, CFPB (Consumer Financial Protection Bureau), China Banking Regulatory Commission, CircleUp, Collateral, CommonBond, Credit Karma, Cross River Bank, Daric, eBay, Experian, Facebook, Faircent, FCA (Financial Conduct Authority), Funding Circle, Geldvoorelkaar, Goldman Sachs, GreenSky, IOU Financial, Jack Henry & Associates, Kabbage, Kickstarter, Klarna, Lending Club, LendingHome, LendKey, Lendy, LindInvest, Magneto, Mintos, October, Ondeck, Pave, PayPal, Peerform, Prosper, RateSetter, Shopify, SoFi, Standard & Poor, SWIFT (Society for Worldwide Interbank Financial Telecommunications), Tala, Upstart, WebBank, World Bank, Xinhehui, Younited Credit, Zopa.

Data & Interactive Forecast

Juniper Research’s Alternative Lending forecast suite includes:
  • Segment splits for:
    • P2P/Marketplace lending
    • Crowdfunding
  • Regional splits for 8 key regions, as well as country level data splits for:
    • Canada
    • China
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 2 different metrics.
  • Access to the full set of forecast data of 14 tables and over 1,764 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Alternative Lending Reports


Full Research Suite

Alternative Lending full research suite comprises:

  • Alternative Lending PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Alternative Lending data updates in harvest - find out more


Click here for more information and purchase options

Feb 2019




Report PDF & Excel

Alternative Lending full report and forecasts only, comprising:

  • Alternative Lending PDF report
  • Interactive Forecast IFXL spreadsheet


Click here for more information and purchase options

Feb 2019




Research Details

Juniper Research
Maite Alves Bezerra
Fintech & Payments
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Norway, Portugal, Spain, Sweden, UK, USA