Live support
We are sorry, but support is not available at the moment.
Mobile Data Offload & Onload
OverviewJuniper Research is the only analyst house delivering a unique and complete picture of current and future data migration models. We assess migration from mobile to fixed (data offload), as well as from fixed to mobile (data onload), providing a clear and full picture of data traffic growth and its impact.

Juniper’s market leading research provides valuable insight into the multifaceted offload value chain and delivers an in-depth appraisal of the growing demand for mobile data and offload solutions.

Key Features

  • Provides an in-depth evaluation of the challenges confronting MNOs, and examines the strategies which are being embraced by the mobile operators and how this has changed over the past 12 months.  
  • Highlights the advancement of Wi-Fi and the Small Cell market for data offload.
  • Includes interviews with leading players across the value chain, including Boingo, Devicescape, Ruckus Wireless, TEOCO, Aptilo Networks, iPass, AT&T, and Orange.
  • Assesses the leading players through a ‘Key player capability and capacity assessment’, together with a vendor market positioning matrix.
  • Includes benchmark industry forecasts for the size and growth of mobile data traffic and offload data traffic.
  • We highlight and profile the key executives driving the sector in our ‘Movers & Shakers’ review.

Key Questions

  1. What strategies have operators developed to deal with network congestion?
  2. How will M2M data usage across key verticals increase over the next 5 years?
  3. How much data traffic will be onloaded to the network?
  4. What are the different offload business models adopted by operators and service providers?
  5. What is the current and future market in terms of data offloading?

Companies Referenced

Interviewed: Aptilo Networks, AT&T, Boingo Wireless, Devicescape, iPass, Orange, Ruckus Wireless, TEOCO.
Profiled: Airvana, Amdocs, Aptilo Networks, Boingo Wireless, Cisco, Devicescape, Ericsson, ip.access, iPass, Qualcomm, Ruckus Wireless, Taqua.
Case Studied: AT&T, Boingo Wireless, BT, EE, Fon, Wi‑Fi Alliance.
Mentioned: 2 Degrees, 3GPP (Third Generation Partnership Project), Accor SA, Accuris Networks, CAN, Actix, Adtran, Advanced Wireless Group, AIS Thailand, Alcatel-Lucent, Alteon WebSystems, America Movil, Apple, ARM, Arieso, Arris, Aruba, Atheros, Atos, Axis, Axtel, Bay Networks, BBC, Bell Labs, Bell Mobility, Bharti Airtel, BlackBerry, Bright House Networks, Broadcom, Broadhop, Broadsoft, BSG Wireless, Bytemobile, CableLabs, Calix, Cambridge Wireless, Celcite, Centillion Networks, China Mobile, China Telecom, Cisco, Citrix, Comcast, Deutsche Telekom, Electronic Media Systems, Emirates Integrated Telecommunications Company (du), ETSI, Far EasTone, Flash Networks, Flash Wireless, Freescale, Front Porch, Genband, Global Reach, Google, GSA (Global Mobile Suppliers Association), HiSilicon Technologies, Hitachi, HKT, HP, HTC, Huawei, Idea Cellular, IEEE (Institute of Electrical and Electronics Engineers), Intel, Interop Technologies, Intucell, Jazztel, Katoen Natie, Kawasaki Motors, KDDI, KPN, KT, Lantiq, Le Pain Quotidien, Leap, LG, Linktel, Mandarin Oriental Hotel Group, Marriott, Marston’s, Marvell Technology, Maxim Integrated Products, MediaTek, MetroPCS, Microcell, Microsoft, Mobilink, Mobily, Motorola, Movirtu, MTN Nigeria,MWEB, Network Vendors IOT Forum, NeuStar NGM, Nokia, Nortel, NTT DOCOMO, nVidia, O2, Oi, Omantel, Oracle, Orange, PCCW, Portugal Telecom, Proxim Wireless, Public Mobile, Real Wireless, Realtek Semiconductor, Saguna, Samsung, SFR, Shaw Communications, SK Telecom, Small Cell Forum, Smart, Softbank, Sonera, SpiderCloud Wireless, Spirent, Spreadtrum Communications, Sprint, Sri Lanka Telecom Mobitel, Swisscom, Sun, Syniverse, TDC, TechMahindra, Telefonica, Telkom Indonesia, TeliaSonera, Telstra, TELUS, Texas Instruments, The Cloud, Three, Time Warner, T-Mobile, Towerstream, True Corporation, Verizon, Vertu, VIA Telecom, Viatel, Videotron, Vimpelcom, Virgin, Vodafone, Waterstones, WBA (Wireless Broadband Alliance), wefi, Wireless Gigabit Alliance, WXBR, XL Axiata,, YouTube, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by performing what-if analysis, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for Canada, US, Germany, UK, Japan, South Korea and India, as well as 8 key regions.
  • Device splits by smartphones, tablets, featurephones, M2M, notebooks and eReaders.
  • Data traffic splits by application and content type.
  • A ‘What-If’ Analysis tool that allows users to test their own assumptions by manipulating Juniper data for 25 different metrics.
Access to the full set of forecast data of more than 100 tables and 15,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019

Click here for product details

The research evaluates the challenges faced by mobile network operators, and examines the strategies that MNOs are putting in place to ameliorate these challenges. It demonstrates the scale of the data challenge facing MNOs, providing forecasts for data traffic across the cellular network, and the extent to which traffic will be both offloaded from, and onloaded onto, operator infrastructure.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with vendor capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including data usage and traffic (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 15,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
  5. The Wi-Fi & Small Cell Ecosystem: A Quick Guide  – a quick guide to understanding the key mobile data offload technologies. It outlines the advancement of carrier grade Wi-Fi and the architecture of both Wi-Fi and Small Cell technologies.

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

Nitin Bhas
Enabling Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, India, Japan, South Korea, UK, USA


Related Research

    What about purchasing a subscription?

    Unlimited access to our research catalogue and data