Live support
We are sorry, but support is not available at the moment.
Context & Location Based Services
OverviewJuniper's research into the Context & Location Services (LBS) market offers a comprehensive breakdown analysis and a wealth of insights across the ecosystem of this rapidly evolving sector.

Rapid mobile broadband uptake and the multitude of sensors and data produced by devices and connected units has opened up new opportunities for stakeholders. This research explores how the industry can leverage these assets in order to drive revenues, consumer engagement and maximise operational efficiency.

This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Multi-segment strategic assessment, examining key LBS verticals:
    • Consumer
    • Retail
    • Commercial Telematics
    • Precision Agriculture
  • Segment-by-segment analysis of key emerging market disruptors and trends.
  • Comprehensive analysis of mobile engagement strategies and developing LBS technologies.
  • Regional evaluation of market verticals’ prospects and future outlook.
  • Benchmark industry forecasts for adoption and spend across all verticals.
  • Interviews with leading players across the value chain, including:
    • DecaWave
    • Gimbal
    • KORE
    • Ubimo

Key Questions

  1. Which LBS segment will generate the most revenue to 2020?
  2. How are stakeholders approaching the consumer, indoor and commercial LBS markets?
  3. How can contextual services be added to location data to offer improved services and increase traction and engagement?
  4. What are the key trends impacting the market?
  5. How can stakeholders take advantage of the LBS opportunity?

Companies Referenced

Interviewed: DecaWave, Gimbal, KORE, Ubimo.
 
Profiled: Alphabet, DecaWave, Facebook, Fiksu, Gimbal, John Deere, KORE, MiX Telematics, Monsanto, Pinterest, TomTom, Ubimo.
 
Case Studied: Amazon, Ars Technica, Foursquare, Google, Michelin, Monsanto, Pinterest, Strava, Swift Navigation, Ubimo.
  
Mentioned:
 
3GPP, 4C, 640 Labs, Activision, Adaptly, AdRoll, AEG, AEM (Association of Equipment Manufacturers), AEMP (Association of Equipment Management Professionals), AgraQuest, AMI, Ampush, AOL, Apple, AppNexus, Aruba Networks, Association for Psychological Science, AT&T, Atlas, ATrack, BASF, Bing, BlackBerry, Blogwatcher, Blu Flux, Brand Networks, Broadcom, Buddy Platform, Celtra, Cinterion, Cleveland Cavaliers, Coca-Cola, Condè Nast, Cornel Electronics, Continental, Couchbase, Criteo, Daimler, DeepMind Technologies, Disney, DN2K, Do It Outdoors Media, DoubleVerify, DT (Deutsche Telekom), Dunkin' Donuts, eBay, EE, EENA (European Emergency Number Association), Endeavour Partners, esri, European GNSS Agency, European Space Agency, FCC (Federal Communications Commission), Fiat Chrysler, Fitbit, Gamestop, Garmin, HERE, HYFN, Hyundai Motor Group, IEEE, IndoorAtlas, Instagram, Intel, ISO (International Standards Organisation), Jaguar Land Rover, Jawbone, Jazz Wireless Data, justAd, Kickstarter, Kinetic Social, KT Corporation, LabPixies, Lake Datacommunications, LiveRail, Localytics, MapBox, Mazda, MediaMath, Meraki Cisco, Micello, Microsoft, Millennial Media, Millward Brown Digital, MobileFuse, Mobileye, MoPub, Muxus wireless, Nanigans, NanoLumens, Netflix, Nexage, Nokia, NXP, OSM (OpenStreetMap), Parthus, Pebble, Pfizer, Pharmacia, Pixie, PubMatic, QSI Corporation, Qualcomm, RacoWireless, Red Hot Labs, Redpoint Positioning, Renault, Rogers Wireless, Route 66, Samsung, Scoutmob, Senesco, Sentera, SETI@Home, Sewio, Shazam, Shopify, Sierra Wireless, Sizmek, Skyhook Wireless, Smaato, SocialCode, SocialFlow, Sony, Starcom, Sygic, Syngenta, Tapioca Mobile, Target, Tele Atlas, Telefónica, Telenav, TellApart, The Climate Corporation, T-Mobile, Tourmaline Networks, Triggit, Tune, Turn, Twitter, Uber, Urban Airship, Verizon, Waze, Weblock, WhatsApp, Wipelot, Yahoo, Yelp, Zebra Technologies

Data & Interactive Forecast

Juniper’s Context & Location Bases Services forecast suite includes:
  • Segment splits for:
    • Consumer Mobile Applications: Navigation, Social, Search & Discovery, Tracking & Other
    • Indoor LBS: Retail RFID & Bluetooth Beacons
    • Commercial Telematics
    • Precision Agriculture
  • Regional splits for 8 key regions, as well as country level data splits for:
    • Consumer:
      • Canada
      • Denmark
      • Germany
      • Japan
      • Mexico
      • Norway
      • Portugal
      • Spain
      • Sweden
      • South Korea
      • UK
      • US
    • Indoor:
      • Canada
      • China
      • Denmark
      • Germany
      • Japan
      • Mexico
      • Norway
      • Portugal
      • Spain
      • Sweden
      • South Korea
      • UK
      • US
    • Commercial Telematics:
      • Brazil
      • Canada
      • China
      • France
      • Germany
      • Mexico
      • UK
      • US
    • Precision Agriculture:
      • Canada
      • Germany
      • Japan
      • South Korea
      • UK
      • US
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 35 different metrics.
  • Access to the full set of forecast data of 289 tables and over 37,390 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Context & Location Based Services: Advertising, Retail & Emerging Technologies 2016-2020

Click here for product details

£2990
£2990
£0
Juniper Research’s Context & Location Based Services research provides a complete assessment of the LBS landscape, evaluating consumer, indoor and commercial LBS markets. This report is essential reading for stakeholders in understanding where this complex market is heading, and where the opportunities lie that will drive service adoption.

The research suite includes:
  1. Executive Summary & Core Findings – Summary of key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with an LBS stakeholder capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including adoption, service revenue and spend (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 37,390 datapoints, allied to an Interactive Scenario Tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via info@juniperresearch.com.

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Email Support

Receive free email support for the research purchased by emailing your queries to info@juniperresearch.com.

Support options

Additional 30 Minutes Analyst Time

£100
£0
Purchase extra support time on the telephone for the research purchased with one of our expert analysts.
£0
€0
$0

Research Details

Publisher:
Juniper
Published:
16/03/2016
Author(s):
Steffen Sorrell
Category:
Enabling Technologies
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Canada, Denmark, Germany, Japan, South Korea, Mexico, Norway, Portugal, Spain, Sweden, UK, USA

Related Research

    What about purchasing a subscription?

    Unlimited access to our research catalogue and data