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Augmented Reality
OverviewOur research into the Augmented Reality market consistently sets the benchmark for research into this fast moving space.

The research provides critical analysis of the key business models, strategies and developments, whilst providing insights into the future of the technology. In-depth analysis of the consumer and enterprise market is presented across the four key hardware platforms:
  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles

Key Features

  • Provides a strategic assessment of the current market landscape, examining future business models and key market forces.
  • Consumer and Enterprise market coverage.
  • Analysis across the 4 key platforms:
    • Smartphones
    • Tablets
    • Head-Mounted Devices
    • Consumer Vehicles
  • Insights and strategic recommendations for key stakeholders.
  • Consumer app usage analysis and forecasts for 5 categories:
    • Games
    • Search & Discovery
    • Lifestyle & Healthcare
    • Multimedia
    • Social Communications
  • Enterprise app usage analysis and forecasts providing a breakdown across key hardware platforms.
  • Key player capability and capacity assessment, together with the Juniper Leaderboard.
  • Market forecasts for adoption and spend across consumer and enterprise markets.

Key Questions

  1. How is AR developing in terms of consumer & enterprise markets?
  2. What strategies can stakeholders employ to maximise revenue?
  3. What emerging technologies and services are driving the market forward?
  4. How has the success of Pokémon GO affected the AR market?
  5. What is the projected market value for the key AR market sectors?

Companies Referenced

Interviewed: Aireal, Blippar, DAQRI, Marxent Labs, ODG (Osterhout Design Group), Wikitude.
 
 
Profiled: Aireal, Alphabet, Blippar, DAQRI, Inglobe Technologies, Marxent Labs, Microsoft, Niantic, ODG (Osterhout Design Group), PTC, Vuzix, Wikitude.
 
 
Case Studied: Blippar, DAQRI, Google, LaForge, Lenovo, Niantic, Nintendo, Samsung, Snapchat, Wikitude.
 
 
Mentioned: 
 
1066 Labs, AMA (Advanced Medical Applications), Amazon, Anheuser-Busch, Apple, APX Labs, Archetype Interactive, Argos, ARToolworks, Atheer, Augmate, Augmedix, Autodesk, Aviareal, AXA, Blogger, Bosch, Bsquare, Catalina Marketing, Cinema4D, Coca-Cola, CompalComm, Conde Nast, Copient Technologies, CrowdOptic, eUniverse, Facebook, Fingers, Flyby Media, Ford, GetJar, GuidiGo, Heinz, HTC, Huawei, HyperLoop, iBeer, Ikea, Imagus Technology, Immediate Media, Intel, iTiZZiMo, Jaguar, Johnson & Johnson, JPL Computer Vision Group, Keyhole, Koi Pond, KSP Steel, L’Oreal, Layar, Lowe’s Hardware, Magic Leap, Mantis Vision, Maybelline, Meta, Metaio, Movidius, MSC Cruises, NASA, NCR, Neruable, Nestle, Novartis, NuEyes, Nuvika, NVIDIA, Oculus, OLogic, OmniVision, Open Source Robotics Foundation, Optech4D, Paracosm, PepsiCo, PMD Technologies, Picasa, Pokémon Company, Prizmiq, Procter & Gamble, PwC, Qualcomm, SagivTech, Scale Reality, Scope AR, Siemens, SketchUp, Sony, Spotify, Sunny Optical Technology, SuperCell, Swiftcover, Swrve, Taco Bell, The Big Network, TIME Inc, Trimble, Two-Trees Photonics, Unilever, Vinci Energy, Virgin, Volvo, VTT, Vuforia, weAR Mobile, Wearable Intelligence, WhatsApp, Woods Bagot, WRNCH, YouTube.

Data & Interactive Forecast

Juniper’s Augmented Reality forecast suite includes:
  • Market data splits for 8 key regions, and 12 countries including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • USA
  • Mobile AR splits by 3 platforms:
    • Smartphones
    • Tablets
    • Head-Mounted Devices
  • App Ecosystem assessment across 5 categories:
    • AR Games
    • Search & Discovery
    • Lifestyle
    • Multimedia
    • Social Communications
  • Consumer app revenue forecasts across 3 models:
    • Pay-per-Download
    • In-App Purchases / Subscriptions / Licencing
    • Ad Spend
  • AR Vehicle Assessment according to take-up in consumer vehicles and service revenues.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 30 different metrics.
  • Access to the full set of forecast data of more than 470 tables and over 63,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

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Augmented Reality Market Sizing and Forecasts 2016-2021

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£1990
£1990
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Juniper’s market leading research on Augmented Reality provides a comprehensive suite of 5 year forecasts, combined with quantified analysis. Forecasts are provided for consumer and enterprise mobile markets, along with consumer passenger vehicles.
Provided in a PDF report and in Interactive XL spreadsheet (IFXL).
Forecasts include:
  • Adoption levels and user numbers
  • Mobile AR Games, Search & Discovery, Lifestyle, Multimedia, Social Communications and Enterprise applications splits.
  • Average usage, app pricing, in-app purchase spend and ad-spend
  • Enterprise app spend and subscription/licencing spend
  • Vehicle service revenue forecasts
  • Take-up measured across smartphones, tablets, head-mounted devices and consumer vehicles
Download a summary of the forecasts above, or request a detailed list of every table and chart via info@juniperresearch.com.

Add-on Research

Included Support options

Email Support

Receive free email support for the research purchased by emailing your queries to info@juniperresearch.com.

Support options

30 Minutes Analyst time

£100
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30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities
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Research Details

Publisher:
Juniper
Published:
26/09/2016
Author(s):
Sam Barker
Category:
Enabling Technologies
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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