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Green Mobile
OverviewJuniper Research is the only analyst house with a comprehensive research on Green Mobile Devices, providing a complete guide to vendor strategies and future prospects.

Juniper’s market-leading research provides an extensive analysis of the environmental impact of device production and use, as well as strategies for improving product sustainability and how to leverage this as a marketable asset.

Key Features

  • Detailed analysis of the environmental impact at each production stage, from raw material extraction to disposal.
  • Strategic assessment of innovative environmentally-focused business models and phone design strategies.
  • Interviews with leading players across the value chain, including Greenpeace, Huawei, Motorola, Nokia, Sony, and Vodafone.
  • Key player profiles and case studies along with capability and capacity assessment.
  • Benchmark industry forecasts for emissions across all device types, providing projections for multiple industry scenarios. 

Key Questions

  1. How sustainable is the mobile device market currently?
  2. What changes are on the horizon for the industry to make it more sustainable?
  3. How many emissions will mobile devices generate by 2019, and where will they come from?
  4. How can vendors use sustainability as a brand and product asset?
  5. How do the different stakeholder groups need to be engaged to enhance a company’s environmental performance?

Companies Referenced

Interviewed: Electronics Takeback Coalition, Greenpeace, Huawei, Motorola, Nokia, Sony, Vodafone.

Profiled: Apple, BlackBerry, HTC, Huawei, LG, Motorola, Nokia, Samsung, Sony.

Case Studied: Fairphone, Google, Molycorp, TSMC (Taiwan Semiconductor Company).

Mentioned: Accenture, ASUSTek, AT&T, Bloomberg, Carbon Fund, CDP (Carbon Disclosure Project), CDIAC, Ceres, Changhong, Closing the Loop, CTIA, Eco Hatchery, EICC (Electronics Industry Citizenship Council), EnergySTAR, EPEAT, Ericsson, Facebook, Fraunhofer IZM, Friends of the Earth, Germanwatch, Global Investor Coalition, GeSI (Global e-Sustainability Initiative), Green Electronics Council, Greenbiz Group, Green Grid, GSMA, HP, IFixIt, Institute of Public and Environmental Affairs, Ilka, Intel, Intergovernmental Panel on Climate Change, International Energy Agency, ISO (International Standards Organisation), ITU (International Telecommunications Union), Lattice Semiconductor, Lenovo, MediaTek, O2, OECD, PE International, Sharp, SoSo Limited, Sprint, TAOS Network, Telefónica, T-Mobile, UL, Usablenet, Verizon, World Bank, WWF, Xanomi, XKCD.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for 25 selected countries including Canada, China, India, UK and US, as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 15 different metrics.
  • Access to the full set of forecast data of more than 160 tables and 12,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Green Mobile: The Complete Guide to Vendor Strategies & Future Prospects 2014-2019

Click here for product details

Juniper's Green Mobile research provides a scenario-based assessment of emissions generated during each stage of the lifecycle of mobile devices according to a variety of scenarios, offering an unrivalled glimpse into the environmental future of the mobile industry, and what key players can do to enhance it.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with vendor capability assessment (PDF).
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including emissions forecasts (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising nearly 12,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar
Devices & Wearables
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, China, Egypt, France, Germany, India, Israel, Italy, Japan, Kenya, South Korea, Malaysia, Mexico, Philippines, Poland, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Turkey, UK, USA


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